Understanding Jobs to be Done: A Framework for Innovation
The Jobs-to-be-Done framework, developed by Tony Ulwick and Clayton Christensen, provides a lens through which companies can evaluate new product ideas by focusing on customers' specific needs and pain points. By identifying and addressing the most important jobs customers are trying to get done, businesses can innovate effectively and create successful solutions that make tasks easier, faster, and more cost-efficient. Visit the provided link for tools and templates to apply this valuable perspective in your innovation efforts.
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Jobs to be Done Template Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process. The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a job done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful. Use the templates to identify your customers most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts. Want more tools and templates? Visit https://upboard.io/
Jobs to be Done Template Identify Jobs to be Done Verb What is the customer trying to do? Object of the Verb What is the customer trying to do it to? Contextual Modifier How is the customer trying to do it? Example of Object of the Verb Provide an example of who the customer is and where the pain point lies. Example: Find a new shirt to buy by looking at what their favorite actors are wearing Want more tools and templates? Visit https://upboard.io/
Jobs to be Done Template What are customers' top "jobs to be done"? Importance Difficulty What is the relative importance compared to other jobs? (1 = Low; 10 = High) What is the relative difficulty compared to other jobs? (1 = Low; 10 = High) Jobs to be Done Want more tools and templates? Visit https://upboard.io/
Join the upBOARD Community to instantly find, customize or create your own business processes including: Interactive online templates Full business processes Dashboards & analytics Team collaboration tools Want more tools and templates? Visit https://upboard.io/
