Uncovering the success stories of small and medium-sized enterprises 11 proven Internet marketing

Welcome To Bulk SMS Master Tittle: Uncovering the success stories of small and medium-sized enterprises: 11 proven Internet marketing Learn from the marketing strategy cases of successful companies, learn effective online marketing strategy planning, and increase the brand exposure and sales performance of small and medium-sized enterprises! 10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow Your Business Are you planning an SME marketing strategy for your business? The marketing issues faced by small businesses are always more difficult than those faced by mature and stable businesses. 10 Proven Marketing Strategies for Small and Medium Businesses First of all, just starting a business is a big challenge. Regardless of the size of the company, there will be endless challenges along the way when developing marketing strategies. However, if you are a small business, these challenges are even greater. Lack of budget, time or manpower are just a few of the obstacles. Whether the company

is positioned as B2B (business to business) or B2C (business to customer), challenges will arise from the beginning. As for the situation of medium-sized enterprises? It won't be easier for mid-sized businesses. Of course, they may have a little more resources, but not much more. No matter what struggles they go through, Small and Medium Business (SMB) can make a difference in online marketing. After all, they make up a huge percentage of all businesses. New small and medium-sized enterprises and new brands will continue to appear in the market. How do they respond to the ups and downs of the situation and become among the long-lasting victors? The answer is Internet marketing strategies for small and medium-sized businesses, which are the successful methods for small and medium-sized businesses to market their products. Many businesses are trying to reach their goals with limited budgets and are always looking for low-cost ways to convert marketing into results! Through the author's observation of the market, the following is a compilation of 10 proven and effective marketing strategies for small and medium-sized enterprises (SMB), 3 marketing strategy frameworks, and 2 necessary marketing analyses. With actual case explanations, maybe you can Review the existing marketing strategies to see if there are any strategies that can be used or missed that can help you expand your corporate brand within a limited marketing budget. 10 Proven Marketing Strategies, 3 Marketing Strategy Thinking Changes, 2 Must-Have Marketing Strategy Analysis Set goals and budgets, inventory resources, and plan strategic priorities. In order to properly market your business, you need to set a goal. What is the vision and ultimate goal of the business? The main marketing strategy for small and medium-sized enterprises is to set appropriate goals and a reasonable budget. What do you really want to achieve? Do you want to expand your company's business scope or strengthen your local market share? Do you want people to know your brand? Of course, these are reasonable goals. But when you set one or more goals you want to achieve, you also have to think about your budget. Your budget must match your goals. At the same time, that must also be practical and pragmatic. The most important thing is that your goals cannot be just one or two. You may start from the ultimate long-term goal at the top and break it down to many short-term goals. To avoid confusion and to make it easy to track progress, you must prioritize your goals.

Which goal meets your most pressing need? Find that goal and prioritize it. Then look beyond the long-term goals that are most important to the business. 2. Make full use of "Google My Business" local services to increase exposure and clicks for free You can also take advantage of the local services provided by Google, and since Google is the largest search engine, it definitely has a lot to offer small and medium-sized businesses. For any small and medium-sized enterprise (especially a local enterprise), having a presence online is undoubtedly a big help. In fact, when comparing two companies that can be found online with those that cannot be found, the growth rate of the former is 40% faster than that of the latter. This makes it necessary for small and medium-sized enterprises to have a "Google My Business" account. This is a powerful tool for local businesses targeting local customers. With a "Google My Business" account, you can manage your business information, including address, phone number, website and business hours. In addition, you can create information such as promotions, product introductions, and FAQs to allow consumers to browse on Google Your business information will be visible on the search page. Google My Business is best suited for integrating across all Google platforms, including Google Reviews Google Maps business profiles, and more. With a Google My Business account, your business will gain increasing credibility and visibility among consumers. When consumers search for related services or demand keywords in the Google search engine or in Google Maps, Google My Business will appear in the "entire right section" of the search results page, which will greatly increase brand exposure. and click-through rates, and more importantly, Google My Business is currently a free service. However, brick-and-mortar merchants can properly integrate online reservation function services through the natural search traffic (SEO) brought by operating "Google My Business", such as: Simplybook.me online reservation scheduling system , Calendly , inline and other systems. It provides restaurant reservations, online food ordering, clinic reservations, dedicated service reservations, room reservations and other functions, allowing customers to proactively leave personal contact information while making reservations, which can effectively help merchants collect brand members. Your Business-Google My Business Google

After potential consumers search for keywords, "Google My Business" appears in the "right-hand placement" of the search results page, significantly increasing brand exposure and click-through rates. 10 Proven Small and Medium Business Marketing Strategies to Help You Successfully Grow Your Business. 3. Choose popular social media channels and focus on management, such as: Facebook, IG, LINE You may have read somewhere that it is best to have accounts on all social media channels. If you have enough budget and your target market spans all major social media platforms, then go for it! But if you re just a small to medium-sized business with a bit of staff shortage, you may not be able to keep up with all social media channels at all times. It would be recommended that you only choose one to three social media channels and focus on them, which seems to be a wiser approach. You can start by analyzing your overall performance on social media to understand which social media your customer base is concentrated on, and which channel has the highest number of participants? That should imply which channel you have to choose to operate, such as Facebook, IG, LINE, Youtube, Twitter and other social media platforms. Different social media platforms have different characteristics and different user types. Therefore, exclusive strategies and content planning must be implemented for different platforms. Extended reading: No one reads social media posts? Try combining e-newsletters interaction. Image source: Footer 4. Content marketing, the best strategy for long-term operation of small and medium-sized enterprises Content marketing helps achieve long-term results, and if you have a long-term vision for your company, this is the best marketing strategy for small and medium-sized businesses. What you must understand is that the establishment of content marketing needs to meet the following conditions: Relevance: Provide content related to your brand or product Once you ve created great content, you need to send it to your target audience and hope it will drive business. Content marketing is not limited to written content or blog posts, but also includes several different types of content, such as videos, podcasts, lazy bags, etc. Just remember that when you choose to go with this strategy, you have to have enough time and patience. If you can allocate more resources to content marketing, it is most important to ensure that you do not produce inferior content. At the same time, plan a little money and leave it to professional writers and designers to produce content, which will help avoid wasting time and budget. You don t want to end up with inferior content, because this will only drive away customers instead of attracting

Provide high-quality content to build consumer trust in the brand for small and medium-sized enterprises and reach a wider range of potential customers When it comes to produced Bulk SMS Service content, one of the biggest types of content you should invest in is video. From small businesses to established and established businesses, videos can take your content marketing to the next level. In fact, according to HubSpot, 50% of users want the brands they follow to upload more videos, and you can share and promote these videos on multiple social media platforms. Consistency: long-term and stable production of content Putting video materials on social media can attract consumers to watch the content. Image source: PopUlzzang PopUlzzang is beautiful. Share product-related knowledge content through videos, such as sports socks and sports knowledge. Image source: Titan 10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow While sharing relevant knowledge content, consistent design style builds consumers brand awareness. Image Social dividends are no longer available, use e-newsletter "List Focus" to increase ROI

5. Email marketing, having a customer list, stabilizing the revenue base of small and medium-sized enterprises Email Email marketing is another excellent small and medium-sized business (SMB) marketing strategy that can help you build connections with your target audience. Not only does it build customer connections, email marketing is also "the best strategy for building customer loyalty." Before implementing e-newsletter marketing, the most important thing is to do everything possible to collect customer lists and let every customer who comes into contact leave personal information. When customers leave their email addresses, it is the ultimate success of e-newsletter marketing. Good timing. However, as the natural reach of online social platforms continues to decline, and online advertising costs become more and more expensive, more and more companies are spending their marketing efforts on collecting customer lists. Once they have a way to directly contact customers, , in order to truly grasp customer relationships and maintain customers through email marketing and other methods and increase the repurchase rate of old customers. Extended reading: Complete guide to e-newsletter marketing Basics Your Business - Content Marketing Lazy Pack Data shows that the cost of developing new customers is five times that of retaining old customers. Therefore, allowing existing old customers to continue to return visits can not only increase the customer lifetime value, but also maintain stable revenue growth. Customers provide their emails so you can send notifications to them. In addition to sending event notices or promotional messages, you can also send e-newsletters to provide product-related knowledge content or articles, which can build customer trust in the brand and long-term customer relationships. A weekly or bi-weekly newsletter will achieve the desired results. Companies that are willing to spend time and energy building connections with their customers will have a better chance of accumulating customer loyalty and engagement. Extended reading: Why is EDM marketing still so popular? Remarketing: Capture old customers, increase stickiness, and enhance customer lifetime value More and more companies are focusing their marketing efforts on "collecting customer lists." Only when they have a way to directly contact customers can they truly grasp "own traffic" and maintain customer relationships and increase customers through email marketing and other methods. The repurchase rate brings stable revenue YouTube instructional videos

It's also important to note that more and more people are checking email on their phones, so make sure your newsletter is presented in a way that works across different mobile devices. If you want to optimize the effectiveness of email marketing, you need to continue A/B testing the subject of the letter, creative content, CTA design, mailing time, day of the week, etc. to find the most suitable interaction method for the audience, thereby improving letter opening rate and click-through rate. You can think of blogs as a creative outlet. Many people blog just for fun, but blogs can also help expose and market your brand. Create a company blog where you can showcase great content about your product or service. Explain how your product works and demonstrate your extensive knowledge of your industry. Blogs are also a great place to make announcements. You can tell your audience whether your company has reached or is about to reach a certain milestone. Blogs are also perfect for announcing future and completed projects, as well as your vision for the future. Provide useful information in your blog that attracts readers' interest and attention. In addition to providing high-quality content, you also need to maintain content consistency. If the audience can expect when there will be new posts on the blog, This is very practical for them. If you publish at least one new blog post every week, this can be a great way to inform your audience about what you're doing and keep them connected to your work. Take Justfont, a well-known font design company in Taiwan , as an example. Because the audience for buying fonts is quite clear, it uses a long-term marketing strategy to operate its own traffic assets , such as blogs, societies, EDM newsletters and other in-depth customer operations. Marketing channels, when a new font is launched to raise funds, this group of loyal fans can become the basic base of revenue. Extended reading: justfont: NingshuTi is a huge success in fundraising, and it actually creates 640 times investment returns through e-newsletters? 10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow Your Business - Content Marketing. Women's clothing brands use blog content to share fashionable outfits and gather female consumers' attention to the brand. Image source: Jendes10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow Your Business - Content Marketing optimization has become a battleground for today's online merchants. A corporate recruitment and matching platform that has long-term blog content to share job search skills and interview experiences, allowing more job seekers to become platform members. Image source: CakeResume Dermatology clinics and skin care product brands use professional knowledge to share skin care related content. Image source: Easy Skin Dermatology Clinic. 7. Share what you know and build customers trust in the corporate brand through professional

knowledge content. Sharing is caring, and if you are a small to medium-sized business and want to connect with people, you can share what you know. Think about it, what area of knowledge or expertise are you good at compared to everyone else, or compared to most people? Since you are a company, you may be an expert in your industry. You can share your strong skills and professional know-how bit by bit, and help everyone with valuable information. How do you choose what to share? Specifically, what information are you looking for? Maybe you could start with an issue that people in the industry are talking about. As for the form of sharing, there are many options. You can choose to share your knowledge in the following ways: Local physical activities: seminars, investment briefings, product trials Share through these methods, such as technical discussions, professional teaching, or promoting what you want to share. 10 Proven Effective Marketing Strategies for SMEs to Help You Successfully Grow Your Business - Share What You Know. By sharing teaching videos on professional skills, we have accumulated a large number of subscribers and become potential consumers. Image source: Uncle Ma s Youtube channel 10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow Your Business - Online Seminar webinar. Hold online seminars (Webinar) to share professional knowledge and reach more potential consumers. Image source: GCP experts

10 Proven Effective Marketing Strategies for Small and Medium Enterprises to Help You Successfully Grow Your Business - Physical Meeting Events. Share successful cases through physical offline lectures to attract more potential consumers. Image source: 91 APP 8. Search engine optimization (SEO), a marketing strategy suitable for long-term investment by small and medium-sized enterprises SEO (Search Engine Optimization) stands for "search engine optimization" and can be an excellent asset in the marketing strategy of small and medium-sized businesses. Search engine optimization can help your website rank among Google's top search results for certain keywords. 10. Stand out and use differentiated marketing strategies to achieve success. Keywords are the words people use when searching on Google. For example, if you type "safety seat" into Google, the top three organic (unpaid) search results that pop up are: Yahoo! Explore Joie and Chigo Online Store. When people who need safety seats search, it is easier to click on the top-ranked website on the first page, so that more potential consumers can enter your website and see your product. Product page. Although SEO is a long-term strategy, it has its benefits for small and medium-sized businesses that are starting to establish themselves in their industry. When someone searches Google for something related to your product or service, you want your website to stand out in the search results! SEO search engine optimization, small shrimps are not inferior to big whales! Establishing free and stable sources of natural traffic is paramount, even for big brands, it is difficult to achieve it quickly Return on investment: CP is high and very effective This is also great for small and medium-sized businesses with limited advertising budgets, because you can out-optimize your website over your big-spending competitors, and you still have a chance of beating them in organic search rankings! Furthermore, consumers usually trust the first few organic search results of the Google search engine. Just because Google ranks them higher, consumers will naturally associate that trust with your brand and business. In recent years, Internet user behavior has changed, and more and more Internet search users are looking for answers through " voice search ". Perhaps you can also start to plan your SEO marketing strategy in this aspect . Further reading: Can t do SEO? Have you ever tried using e-newsletters to improve your SEO?

Product websites appearing at the top of the first page of Google search results will bring stable and free natural traffic. Therefore, improving the ranking of one's own website in SEO search engine Make good use of Google My Business to help your business appear at the top of Google search results pages. 9. Feedback is welcome, and customer recommendations and endorsements are the most effective publicity and endorsement for a company. Compared with large companies or well-known brands that have ample marketing budgets, they can hire celebrities or celebrities to endorse their products. Gaining customer feedback is also an effective marketing strategy for small and medium-sized businesses, and doing so accomplishes several things at once. First, you can establish a connection with your audience. After customers purchase products or receive services, you can ask for their feedback to obtain customer recommendations. Secondly, this way, other companies are doing the same thing and can improve their products and services. One of the best ways to get feedback is through surveys. You can ask customers to fill out a survey before or after making a purchase. To reward customers who complete the survey, you can offer them a discount on your product or service. Obtaining feedback from customer suggestions can not only optimize the company's own services or products, but also obtain recommendations and encouragement from customers. It can also understand the best testimony of the company's creation of value for customers. Rather than the seller saying it; it s better the buyer saying it! Finally, appealing to a unique selling point is also an excellent choice for small and medium-sized business marketing strategies. Although it may be to your advantage to Immediacy: ideal for limited time promotions In an era where people have multiple mobile phones, mobile devices have become an indispensable part of people's lives. Therefore, no matter which industry you are in, if you want to promote your products or services to consumers, customers, members or students, you must target the audience using mobile phones to increase the exposure of your brand or products. There are many forms of marketing advertising on mobile devices, including mobile web advertising, app advertising, app promotion, etc. Among them, SMS marketing is undoubtedly one of the most effective communication channels. Businesses use SMS text marketing for several main reasons: to increase brand awareness, increase engagement, and drive more sales conversions. And there are

several key advantages to SMS marketing. Extended reading: 2024 Explore the charm of SMS marketing: Why is it still loved by marketers? Direct communication: no need to go through a third-party platform The reason why SMS marketing is special is that SMS can effectively "assist" any marketing activity and achieve complementary bonus points with other marketing channels! Text messages can be used in many different situations. Next, I will share with you some common application scenarios to give you a better understanding of how to use SMS and how it can help your brand notifications, event promotions and promotional sales. If you want to know more usage scenarios and examples of SMS marketing, please check out the extended reading article: 12 tips and 25 examples of marketing newsletters to help you stand out from all walks of life! Marketing activities short-term promotions Electronic Leopard launches SMS text message marketing service, allowing marketers to easily send and manage SMS text messages and email marketing activities from one platform. You are welcome to register now and try it out for free ! Have you ever experienced sufficient exposure but poor click-through rate? Or have a lot of click traffic but poor conversion rate? If you are a marketer or small and medium-sized business owner, you should be familiar with the marketing funnel and buyer journey that will be explained next. However, in fact, many people ignore these essential concepts when formulating marketing strategies. Only when you fully grasp the potential Only through the entire process from customer to customer can we formulate an effective marketing strategy, prescribe the right medicine, and optimize each link. 1. It is no longer just about getting new traffic, after consumption is the beginning of customer management The Buyer Journey refers to the three stages that consumers go through when purchasing an item, from pre-purchase to actual purchase. They are "awareness, consideration, and decision-making." Past marketing trends are indeed true in the era of explosive traffic dividends. Most companies attach importance to the early traffic acquisition and shopping guide stages of the buyer's journey. The optimization goals focus on shortening the customer's hesitation period and accelerating the decision-making process.

New traffic enters the shopping guide stage, turning new customers into old customers According to the different stages of customers, provide corresponding marketing content to help consumers advance to the next stage of the buyer's journey, and optimize the entire process of turning unfamiliar traffic into customers starting from the time of customer traffic acquisition. Awareness: The state when consumers are aware of a problem, or have a need or desire for a certain product or service. Consideration: Consumers start to think about whether they really need this product or service. You will begin to clarify your own problems, consider price, quality, etc., and find the services and products that best suit you as a solution. Decision-making: The consumer s final decision to purchase. Usually after comparing various brands, you will finally choose the one you like best and think is the most suitable solution. customer journey Only by understanding the customer journey can the formulated marketing strategy be targeted. Image source: Buyer Journey Through online advertising and social media, we can get new traffic and bring in new customers. But when the unfamiliar traffic turns from potential customers into existing customers, will it disappear? Extended reading: To save the sluggish conversion rate, have you tried Buyer Journey +

automated marketing? 2. Turn new customers into old customers, pay attention to customer management, and make good use of multiple marketing communication channels After you have mastered the buyer's purchasing journey, using multiple marketing channels and using the right tools to communicate with customers at the right time is a marketing strategy that many companies are working hard to develop today, so that customers can be satisfied at different purchasing stages. Can maintain a good relationship with them. Conversion Rate: Proven to drive sales Because the cost of advertising and marketing is getting higher and higher, the trend of marketing strategies has also changed. It has changed from the past emphasis on obtaining traffic "awareness, consideration and purchase" to a long-term customer management strategy that pays more attention to "retention and relationship maintenance". customer stage, allowing traffic that is difficult to obtain to continue. Compared with only one channel, the purchase rate of using more than three channels increased by 250%, and the participation rate increased by 18.96% . The average consumption amount was also 13% higher than that of consumers through a single channel. Omnisend From the illustration below, you can see an application example of using the customer's purchase journey, combined with omni-channel marketing channels and e-newsletter marketing automation. Omnichannel Marketing Marketing strategy layout, integrating multiple marketing channels, and understanding every stage of communication with customers, picture source: omnichannel marketing Omnichannel Regarding the layout of marketing strategies, combined with the configuration of multiple marketing communication channels, you can get the best of it in the following extended reading article. Extended reading: The purchase rate increased by 250%. Why can omnichannel marketing Omnichannel transform a company? 3. Turn old customers into regular customers, make good use of marketing funnels, continue traffic and increase customer lifetime value From the concept of Marketing Funnel, we can know that as new customers come in at each stage, old customers will lose. Only by reducing customer churn, turning old customers into regular customers and then valuable customers, and continuously improving customer loyalty are the marketing strategies actively deployed by today's enterprises.

Obtain customer information from new traffic, and have customers' personal contact numbers and emails, so that your marketing budget for contacting customers will no longer be kidnapped by advertising platforms or social media, allowing you to continue to keep in touch with customers and plan remarketing. strategies and can freely control the communication channels with customers. Turn old customers into regular customers through the marketing funnel concept Below is a schematic diagram of the marketing funnel. Buyers will have different needs at different stages of the purchase journey. Starting from attracting unfamiliar traffic into the marketing funnel, they convert layer by layer, and finally become customers, or even loyal customers. Through the layout of the marketing strategy, optimization is carried out at each stage to increase loyal customer repurchase and word-of-mouth publicity. Accumulating loyal customers will be a stable source of revenue for the company. marketing strategy planning. Image source: Inbound Marketing Through the concept of marketing funnel, you can help you to understand the overall traffic stage changes in a more macro way when executing marketing strategies. Welcome to further read the application concept of Inbound Marketing , which can help you have a deeper understanding of each link of the marketing funnel. customer needs and marketing content planning. Extended reading: Is it difficult to break through the sales ceiling? Use remarketing to increase conversion rate (practical teaching) 2 Essential Marketing Strategy Analysis Customer lifetime value (LTV) can be thought of as the total amount of money a customer spends on your product during a specific relationship, and represents the total revenue a company can reasonably obtain from a single customer. Customer lifetime value tells a business how much revenue each customer can expect to contribute to the company over the course of the relationship. The longer a customer continues to spend with the business, the higher the lifetime value. The impact of customer lifetime value on an enterprise lies in the decision-making on business model definition and the estimation of marketing budget. The best situation is to increase the customer lifetime value contributed by each customer as much as possible. This is because according to the marketing company invesp It is estimated that the cost of acquiring new customers is as high as 5 times that of old customers! In other words, the cost of retaining old customers is only 1/5 of acquiring new customers. Therefore, if a company can make great efforts to maintain the relationship with old customers and increase the lifetime value of each customer, it means that it can

increase the company's profits to a certain extent and ensure the company's long-term profitability. How to calculate customer lifetime value? By multiplying the average customer value (CV) by the average customer lifespa (ACL), you can get the customer lifetime value. LTV customer lifetime value We provide another calculation method here, and with the consideration of the company's gross profit margin, more precise calculations can be made. To give a simple example, suppose your product today is a top, and this customer has been buying your product for 10 years, spending 100 yuan per year. Then during this period, the customer lifetime value he contributed is 1,000 yuan minus all the money you spent to acquire this customer. Assume that spending 300 yuan on advertising today can attract a customer to shop in the store. In 10 years, he will buy an average of 1 top every year. Your profit per top is 250 yuan. Based on this data, you can make a profit from the top every year. The customer earns a profit of RMB 250 and accumulates RMB 2,500 in 10 years. After subtracting the previous expenditure of RMB 300, the net customer lifetime value is RMB 2,200. Therefore, if gross profit margin is added, the calculation method is to calculate the average purchase amount, average transaction frequency, average customer lifetime and average gross profit margin and multiply them to get the customer lifetime value plus gross profit margin. If you want to know how to calculate customer lifetime value , it is recommended that you read the following article to help you understand how to calculate customer lifetime value at once, and guide you through the calculation through practical case teaching. Further reading: Profits increased by 95%! Understanding the customer lifetime value LTV calculation at once can bring maximum benefits to the enterprise customer management Many foreign articles call RFM "one of the necessary customer focus models for in-depth customer management (CRM)". In addition, there are also actual cases of RFM that prove that well-known international brands use RFM for customer focus marketing . What exactly is the RFM model? RFM refers to Recency (date of last consumption), Frequency (frequency of consumption), and Monetary (amount of consumption). in conclusion As you can see, the marketing strategy layout of small and medium-sized enterprises does have its difficulties. Compared with companies with excess resources, small and medium-sized enterprises obviously face more challenges. But with appropriate small and medium-sized enterprise marketing strategies, you at least have the opportunity to

keep pace with large enterprises. You only need to choose the marketing strategy layout that suits your own enterprise. This is usually not easy, but these strategies have been proven to be effective. They Might be just what you need. You will find that the trend of today's marketing strategies is gradually changing, from the acquisition of traffic to the emphasis on the continuation of traffic. Enterprises pay more attention to mastering their own traffic assets and focus on the "customer management" marketing strategy. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulksmsmaster.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100