Transforming Digital Presence and Fundraising for Indian Temples and Religious Institutions
Poor digital presence of Indian temples and religious institutions is hindering fundraising efforts. With only 1% of temples having websites and less than 0.03% offering online donations, there is a significant untapped market opportunity. By leveraging a specialized app to interact with temples, enhancing customization features, and offering subscription-based services, we aim to address these challenges and empower religious institutions to better engage with devotees and improve monetization strategies.
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Presentation Transcript
S A M A R P A N A Patreon for Religious Institutions
Problem Statement Poor digital presence of Indian Temples & religious institutions results in sub par fundraising & monetization Only 1% temples have websites <0.03% have online donations - -
Large & Untapped Market Opportunity CAGR : 10% $40B High Customer Stickiness Highly Fragmented : 1M+ Communities in India Total Available Market Religious Market in India = 80 Cr. Devotees X $50 Average spend on religion Highly Informal Sector : >90% transactions informal Low NPS: Terrible product experience
Our 50+ Temples Visited 350+ Devotee Interviews Insights Indians who didn't donate cited accessibility issues Tirupati Balaji net worth >> Wipro, Nestle etc. Rs. donated in India is to Temples $30B 2/3 7/10 Families feel that their religious traditions are unique CAGR of Online Channels vs. 10% market CAGR Temples rely on volunteers for operations 30% 8/10 9/10
App to interact with Temples across India Curated Authentic Content Live-streaming, daily rituals, bhajans, etc. from trusted institutions Puja Booking Book puja from anywhere in the world Devotee Communities Enable temples to create, engage and monetize communities
App to interact with Temples across India Customization 80G Receipts Donor Management User interacts only with temples and gurus he follows Provide convenient access to Income Tax Exemption to stimulate fundraising Enable temples with a Dashboard of devotee data, metrics, and actionable insights
Product Demo www.samarpana.tech
How Do We Earn? Current Future Subscription Fees for SAAS tools for temples Course Fee For E-learning
Pilot at Sita Ram Temple with ROS of 400% A small temple in Gurgaon, that had no digital presence Added 300+ followers Created a website to book 6 different Pujas Ran a 2-day Ad Campaign to test metrics 4,022 in Revenue 14 Pujas Booked 400% Return on Ad Spend
GTM Strategy of Leveraging Temple Communities Tourist Destinations Big Brands Rishikesh & Haridwar Why? Why? Trust Associated with big brands Large communities including NRIs Strong devotee bond but physical barrier Large communities including Foreigners
3 Main Marketing Channels to reach our TG Social Media Community Influencer Marketing Posters & QR at Temples Kailashanand Guruji Followers - 199K 500+ Followers thecyberzeel Followers - 1.2M Praveen Mohan Followers - 1.7M Link
Interactive Marketing for lower CAC Weekly Mythology quizzes with leaderboards and prizes Hare Krishna Mantra Chanting Challenge Referral Program to book pooja without Convenience Fee Podcast with Gurus & Thought Leaders
Where are we at? MVP Platform launched on 22nd March, 2023 On-boarded 5 temples including ISKCON and Kailash Mission Trust on MVP Online Community of 500+ Followers Grants worth 3.5 Lakhs received from Masters Union
Milestones for fast-paced scaling 50+ temples 100k+ downloads 10k+ bookings 100+ temples 500k+ downloads 100k+ bookings 10 temples 10k+ downloads 500+ bookings 3 months 6 months 1 year Sponsored events and activities in temples Personalized pooja and seva recommendations Podcasts and content with spiritual influencers Promotion by temple admins in their WhatsApp communities Special content series on Sanatan dharma, vedas, puranas etc. Customized Pooja packages per festival Launching Full fledge play store Application
Roadmap for a lovable product Beta-Launch Ecommerce and Temple Merchandise By March end, the MVP website will be launched, with features - puja booking and community building, event registration Adding a store feature for each temple to sell their merchandise like books, idols etc. Q4 2023 Q2 2023 Q3 2023 Q1 2023 Mobile App with Admin Panel and Prasad Delivery SAAS tools for Temples First set of SAAS tools beginning with donor management analytics and financial accounting systems Mobile app for devotees and admin panels for temples for uploading posts, receipts etc. Prasad delivery feature for puja done
Market Expansion for future growth Industries Other religions Religious Education Buddhism, Jainism & Sikhism E-commerce Hinduism Donation and Puja Geographies North India Religion South India PAN India
Competition demonstrating a lucrative gap HIGH Customization for Devotees LOW HIGH Support for Temples LOW
Why do we stand out? Temple-First Approach Proof-based Donations Authentic Verified Content Tax Exemptions for Donations (80G) Customization for Unique Traditions
Our Journey to Annual Revenue of 400 cr. Forecasts Break-even within 2 years Growth rate of 200% Year on Year Revenue of 399 cr. by year 5 Assumptions Unit Economics AOV of Rs. 500 per puja 10% paying customers 1% power users with an average of 2 bookings per month CAC = Rs. 80 CAC Rs.80 Contribution Rs.70 ARPU = Rs.200 Delivery Rs.50
The Team Trivikrama M (CEO) Tejas Kulkarni (COO) Nishit Jain (VIP Team Member) Ronit Chaudhuri (CTO) MBA at Masters Union Ex - Suzuki Ex - ZS Associates B.Tech, COEP, Pune Eternal Optimizer MBA at Masters Union Ex - Novartis B.Tech, VIT (Vellore) The Workhorse MBA at Masters Union M.A. Sociology, DSE B.Sc, St. Stephen s College In-house Idea Factory MBA at Masters Union M.A. Sociology, DSE B.Sc, St. Stephen s College In-house Idea Factory Company Name - Samarpana Technologies Contact Details - samarpana.app@gmail.com , +91-9960674399, +91-9899623984, +91-9163977313 Website - https://www.samarpana.tech
Fund Utilization Total Grant Received: 3.5 lacs Product and Technology 1.5 lacs Content and Advertising 10,000 Market Research 35,000
