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FACTS EVERYONE SHOULD KNOW ABOUT DIGITAL MARKETING There are a lot of myths and misconceptions surrounding digital marketing. While some businesses still do not utilise the channels well, or do not know how to convince the customers at any of critical the stages of the buyer s journey. So we want to shine some light into the most important digital marketing facts, so your marketing efforts become more aligned.

ALMOST EVERY ONLINE EXPERIENCE BEGINS WITH A SEARCH ENGINE Forbes states that 93% of online experience begins with a search engine. That s why SEO efforts remain a priority for online businesses everywhere. In fact, search engines dominate most of the organic traffic of a website. According to Tech Jury, search engines drive 300% more traffic than social media marketing channels. Speaking of search engines, you can also focus your efforts on digital ads. With online advertising, you can leverage Google Ads for acquiring paid traffic. Google holds over 90% of the search engine market share, and ads are sure to bring revenue and brand awareness when done correctly. According to WebFX, internet users who click on search ads are 50% more likely to purchase. As you can tell, paid ads should definitely be a part of your digital marketing strategy. Along with that, you can refer to organic vs paid marketing strategies to explore each of their advantages and disadvantages.

A SINGLE PAGE WONT RANK FOR TWO KEYWORDS WITH 10K+ SEARCH VOLUME This is an interesting study from Ahrefs, where the experts picked about 3 million search queries at random. In the study, they separated all the pages that ranked in the first position with keywords that had over 10,000 search queries per month. They also separated pages with keywords above 1000 searches. The results showed that pages with two or three keywords, each with search volumes of more than 1000 are common and not difficult to rank. But it was a rarity for first position pages with more than one keyword above 10,000 searches. So if you are doing keyword research using SEO tools and planning your content strategy, do consider picking one high search volume keyword above 10K for one webpage.

SOCIAL RESPONSIBILITY IS MORE IMPORTANT FOR CONTENT MARKETERS TODAY A content marketing strategy is bound to follow new trends so that consumers with changing demands are able to gain better experiences. Of late, content marketers are giving more importance to corporate social responsibility (CSR). According to HubSpot, 82% of content marketing experts are increasing their investment in CSR. But at the same time, such activities should also reflect what the business is. Otherwise, there is a higher chance for customers or followers on social media platforms to see through the hollow activities.

THE TARGET AUDIENCES INFORMATIONAL NEEDS ARE MORE IMPORTANT THAN SALES MESSAGES Undoubtedly, this aspect is content marketing 101. According to the Content Marketing Institute s 12th annual report, 87% of B2B marketers who prioritise information over sales are the most successful.

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