SF Travel Demand Webtool Project Highlights

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Explore the SF Travel Demand Webtool project developed by a team from UC Berkeley, SF County Transportation Authority, and SF Planning Department. Discover project goals, target audience, challenges, and opportunities, as well as how data visualization is utilized. Access JSON data stored by SFCTA and accessible via API.

  • SF Travel Demand
  • Webtool Project
  • Data Visualization
  • Transportation Authority
  • Project Goals

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  1. SF Travel Demand Webtool Project, Visualize and Document Travel Demand in Seconds Amelia Baum University of California, Berkeley Bhargava Sana, Drew Cooper | SF County Transportation Authority Dan Wu, Manoj Madhavan, Sherie George | SF Planning Department

  2. Developing Project Goals: Essential Questions

  3. Goals of the Webtool Visualize and Report Quickly and Accessibly 3 Predict Future Travel Demand Impacts 2 Measure Behavior Number of Trips Travel Mode Destination 1 3

  4. Who might be interested in this information? resident consultant local office holder planner 4

  5. Bringing it all Together Common Destinations Common Destinations To which districts do people go and where do they travel from? Trip Generation Trip Generation Average number of trips by time of day (PM Peak or daily) by land use. Ways People Travel Ways People Travel Mode choice: transit, automobile, rail, etc. 5

  6. Existing Challenges and Opportunities Lack of Cumbersome data analysis process Outdated Data Transparency and consistency Update Travel Demand assumptions and inputs Make interface easy to access and use Utilize Effective Data Visualization 6

  7. Webtool Development

  8. Data System JSON data stored by SFCTA and accessible via API Programming Prospector suite of web tools from the SFCTA Developed in Javascript using Leaflet 8

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  12. https://sftraveldemand.sfcta.org/ 12

  13. Thanks! Bhargava Sana, Drew Cooper, SFCTA Manoj Madhavan, Dan Wu, Sherie George, SF Planning Come visit our poster for a live demo using active projects from the City of SF! Questions? Contact me at amelia.baum@berkeley.edu 13

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