Redbox Expansion into Australia - Competitive Advantage and Growth Strategy
"Explore Redbox's plan for expansion into Australia, leveraging its competitive advantages and strategic progression. Learn about the convenience of Redbox kiosks, pricing strategies, and promotion tactics. Discover how Redbox stands out in the movie rental industry and its plans for further growth."
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Presentation Transcript
Bringing to Australia Next Next
Background Background Plan for expansion into Australia Plan for expansion into Australia Progression Progression Competitors Competitors Click on any of these links to be taken to that page! Advantages Advantages
Founded in 2002 by Greg Kaplan Currently a subsidiary of Coinstar Holds a 51% share as of 2008 Has over a one-third market share Offers new release movies (including Blu-ray) and video games via kiosks Over 42,000 kiosks at more than 34,000 location (as of November 2012) Click this button at any point throughout the presentation to return to the Table of Contents
Began by offering basic groceries in kiosks but switched to only DVDs within the first year Bought Blockbuster Express in February 2012 for $100 million Recently teamed up with Verizon to begin offering live streaming services Averages 55 million rentals a month 68% of Americans live within 5 minutes of a Redbox kiosk Experimenting with offering tickets to live events
http://ts1.mm.bing.net/th?id=H.5044933983011740pid=15.1 http://ts3.mm.bing.net/th?id=H.4664618933684558pid=15.1 Click on any of these logos to be directed to that company s website http://ts1.mm.bing.net/th?id=H.4972417777074184pid=15.1 There are very few direct competitors Each of these companies offer some type of movie service
Convenient Kiosks are located in high traffic places where people tend to shop Cheap prices Movies can be rented for $1 per day with slightly higher prices for Blu-ray and video games Easy to use The touch screen system can be used by anyone and movie can be reserved ahead of time over the internet
Distribution Tech Environment Distribution Tech Environment Click on these links to explore our plan! Pricing Strategy Promotion Pricing Strategy Promotion Want more info on Redbox? Want more info on Redbox?
Recently ranked 10th most up-to-date country when it comes to technology Very similar to the United States which would mean very little changes needed for the kiosks Strong entertainment industry Back to expansion plan Back to expansion plan
Keep prices similar to that of the United States Around AUD $1 per day At this price, Redbox will still be cheaper than competitors The majority of revenue is made from late fees Back to expansion plan Back to expansion plan
Establish a relationship with a major store chain such as Woolworths Woolworths is a supermarket chain that is well known throughout Australia with many locations Strategically place kiosks at entrances or exits of these locations Click here to explore Woolworths stores! Back to expansion plan Back to expansion plan
Banners and signs placed close to kiosks Flyers to be inserted into supermarket coupon books and printouts Become a sponsor of major events such as film and music festivals Celebrity endorsements from well known Australian actors and actresses Back to expansion plan Back to expansion plan Hugh Jackman
Click on the link below to explore the Redbox website http://ts2.mm.bing.net/th?id=H.4564670755963017pid=15.1 Back to expansion plan Back to expansion plan Click here!
