Ratio Analysis for Business Performance Evaluation

 
 
RATIO
RATIO
ANALYSIS
ANALYSIS
RATIO ANALYSIS
 
Ratios can be used 
analyse
 a business
and to 
compare
 the performance of a
business 
between years
 and with 
other
similar businesses
.
Ratios can be broadly divided into 3
main types, 
profitability
 ratios, 
liquidity
ratios and 
efficiency ratios
.
PROFITABILITY RATIOS USED TO
ANALYSE INCOME STATEMENTS
 
The 3 main profitability ratios used to
analyse trading profit and loss accounts
are the
GROSS PROFIT PERCENTAGE
NET PROFIT PERCENTAGE
RETURN ON CAPITAL EMPLOYED
GROSS PROFIT PERCENTAGE
 
The gross profit percentage
of the business A Trader is
 
£160,000
 
£250,000
 
X
 100
 
=
 
64%
 
=
WHAT CAUSES GROSS PROFIT
PERCENTAGE TO CHANGE?
 
The gross profit percentage fell for the above business from
64% to 60%. Changes in this ratio can only come about when
there is a change in 
the selling price
 and or a change in the
price of goods bought for sale
.
 For A Trader the gross profit
percentage decreased because cost of sales increased.
HOW CAN A BUSINESS IMPROVE ITS
GROSS PROFIT PERCENTAGE?
 
A business can improve its gross profit percentage by
increasing the mark-up
. Mark-up is the amount added to the
cost price of goods to arrive at their selling price, or put more
simply by 
increasing selling price
. Gross profit % can also
be improved by 
paying a lower price
 for goods purchased
and by keeping selling price the same or making it higher.
 
Year
 
Cost 
 
    Mark-up 
 
Selling
 
Gross 
  
Gross
 
Price 
   
Price 
  
Profit
  
Profit 
%
1
 
£2 
 
     
£1
 
  
£3
  
£1
  
33%
2
 
£2
 
     
£2
  
£4
  
£2
  
50%
3
 
£1
 
     
£3
  
£4
  
£3
  
75%
NET PROFIT PERCENTAGE
 
Net Profit % =
 
Profit for the Year
 
Sales
 
X 100
 
This ratio tells us how much net
profit is being made on each £1 of
sales, eg if net profit is 15% then
15 p has been made on each £1 of
sales.
NET PROFIT PERCENTAGE
 
The net profit percentage of
the business A Trader is
 
=
 
=
 
=
 
24%
WHAT CAUSES NET PROFIT
PERCENTAGE TO CHANGE?
 
The net profit percentage improved from 24% to  27%. Net
profit percentage can change when anything which affects net
profit changes ie changes in 
gross profit
, changes in 
sales
revenue
 and or changes in 
expenses
.
HOW CAN A BUSINESS IMPROVE ITS NET
PROFIT PERCENTAGE?
 
A business can improve its net profit percentage by taking
actions which will 
improve its sales income
 eg 
through
increased and improved advertising
 
and promotion
, or by
changes in price
. It could also 
reduce expenses
.
Below are details of A Carters Accounts. For Year 1 and
Below are details of A Carters Accounts. For Year 1 and
Year 2 calculate Gross Profit Percentage and Net Profit
Year 2 calculate Gross Profit Percentage and Net Profit
Percentage.  Explain any changes in these figures.
Percentage.  Explain any changes in these figures.
 
    
    
Year 1
Year 1
  
  
Year 2
Year 2
     
     
£000
£000
   
   
£000
£000
Sales (net)
Sales (net)
   
   
432
432
   
   
540
540
Cost of goods sold
Cost of goods sold
  
  
300
300
   
   
390
390
Opening inventory
Opening inventory
  
  
38
38
   
   
46
46
Closing inventory
Closing inventory
  
  
46
46
   
   
52
52
Expenses
Expenses
   
   
78
78
   
   
105
105
Opening capital
Opening capital
  
  
360
360
   
   
414
414
Current assets
Current assets
  
  
216
216
   
   
225
225
Current liabilities
Current liabilities
  
  
80
80
   
   
50
50
Below are details of A Carters Accounts. For Year 1 and
Below are details of A Carters Accounts. For Year 1 and
Year 2 calculate Gross Profit Percentage and Net Profit
Year 2 calculate Gross Profit Percentage and Net Profit
Percentage.  Explain any changes in these figures.
Percentage.  Explain any changes in these figures.
 
    
    
Year 1
Year 1
  
  
Year 2
Year 2
     
     
£000
£000
   
   
£000
£000
Sales (net)
Sales (net)
   
   
432
432
   
   
540
540
Cost of goods sold
Cost of goods sold
  
  
300
300
   
   
390
390
Gross Profit
Gross Profit
   
   
132
132
   
   
150
150
Gross Profit %
Gross Profit %
  
  
31%
31%
   
   
28%
28%
Expenses
Expenses
   
   
78
78
   
   
105
105
Profit for the year
Profit for the year
  
  
54
54
   
   
45
45
Net Profit %
Net Profit %
   
   
13%
13%
   
   
8%
8%
 
     
     
Year 1
Year 1
  
  
Year 2
Year 2
     
     
£000
£000
   
   
£000
£000
Sales (net)
Sales (net)
   
   
756
756
   
   
945
945
Cost of goods sold
Cost of goods sold
  
  
550
550
   
   
675
675
Opening inventory
Opening inventory
  
  
70
70
   
   
80
80
Closing inventory
Closing inventory
  
  
80
80
   
   
100
100
Expenses
Expenses
   
   
136
136
   
   
182
182
Opening capital
Opening capital
  
  
630
630
   
   
700
700
Current assets
Current assets
  
  
380
380
   
   
400
400
Current liabilities
Current liabilities
  
  
150
150
   
   
90
90
Below are details of A Ford Accounts. For Year 1 and
Year 2 calculate Gross Profit Percentage and Net Profit
Percentage.  Explain any changes in these figures. You
will need to calculate Gross Profit and Net Profit first.
 
     
     
Year 1
Year 1
  
  
Year 2
Year 2
     
     
£000
£000
   
   
£000
£000
Sales (net)
Sales (net)
   
   
756
756
   
   
945
945
Cost of goods sold
Cost of goods sold
  
  
550
550
   
   
675
675
Gross Profit
Gross Profit
Gross Profit %
Gross Profit %
Expenses
Expenses
   
   
136
136
   
   
182
182
Profit for the year
Profit for the year
Net Profit %
Net Profit %
Below are details of A Ford Accounts. For Year 1 and
Year 2 calculate Gross Profit Percentage and Net Profit
Percentage.  Explain any changes in these figures. You
will need to calculate Gross Profit and Net Profit first.
 
     
     
Year 1
Year 1
  
  
Year 2
Year 2
     
     
£000
£000
   
   
£000
£000
Sales (net)
Sales (net)
   
   
756
756
   
   
945
945
Cost of goods sold
Cost of goods sold
  
  
550
550
   
   
675
675
Gross Profit
Gross Profit
   
   
206
206
   
   
270
270
Gross Profit %
Gross Profit %
  
  
27%
27%
   
   
29%
29%
Expenses
Expenses
   
   
136
136
   
   
182
182
Profit for the year
Profit for the year
  
  
70
70
   
   
88
88
Net Profit %
Net Profit %
   
   
9%
9%
   
   
9%
9%
Below are details of A Ford Accounts. For Year 1 and
Year 2 calculate Gross Profit Percentage and Net Profit
Percentage.  Explain any changes in these figures. You
will need to calculate Gross Profit and Net Profit first.
RETURN ON CAPITAL EMPLOYED
 
 
Return on Capital
Employed =
 
Profit for the year
 
Capital at start
 
The return on capital percentage tells us
how much profit a business has made as a
percentage of the capital invested in it and
gives an indication of how profitable the
business is. The higher the percentage the
more profitable the business.
 
X 100
RETURN ON CAPITAL
 
The return on capital taken
from the balance sheet on the
left is
 
£29,000
 
£260,000
 
=
 
Net Profit
 
Capital
 
=
 
11%
 
=
 
X 100
 
X 100
 
     
     
Year 1
Year 1
 
 
Year 2
Year 2
     
     
£000
£000
  
  
£000
£000
Net Profit
Net Profit
    
    
35
35
  
  
50
50
Capital at start 
Capital at start 
  
  
100
100
  
  
120
120
Below are details of A Ford Accounts. For Year 1 and
Year 2 calculate Return on Capital Employed for each
year and comment on the change.
 
     
     
Year 1
Year 1
 
 
Year 2
Year 2
     
     
£000
£000
  
  
£000
£000
Net Profit
Net Profit
    
    
35
35
  
  
50
50
Capital at start 
Capital at start 
  
  
100
100
  
  
120
120
Return on Capital
Return on Capital
Employed %
Employed %
   
   
35%
35%
  
  
42%
42%
Below are details of A Ford Accounts. For Year 1 and
Year 2 calculate Return on Capital Employed for each
year and comment on the change.
LIQUIDITY RATIOS
 
The ratio that show the liquidity of the
business are:
 
CURRENT RATIO
CURRENT RATIO
 
 
This ratio tells us if a business has enough
funds to pay its debts and sufficient working
capital. If a business has a current ratio of
2:1 it has £2 of current assets for every £1 of
current liabilities. It is solvent, it can pay its
way, and has enough left over to pay its
running expenses.
CURRENT RATIO
 
The current ratio of the
business on the left is
 
£8,000
 
£4,000
 
=
EFFICIENCY RATIOS
 
The ratios that show how efficient the
business is are:
 
RATE OF STOCK TURNOVER
EXPENSES RATIO
DEBTORS COLLECTION PERIOD
CREDITORS COLLECTION PERIOD
FIXED ASSET TURNOVER
RATE OF STOCKTURNOVER
 
 
The Rate of Stock Turnover shows how many
times a business sells its stock in a year. The
higher the rate of turnover the better it is for
the business as this means it is earning its
profits quicker.
RATE OF INVENTORY TURNOVER
 
 
Average
Inventory
 
Opening Inventory + Closing Inventory
 
2
 
=
 
Before the rate of stock turnover can be
worked out the average stock held by the
business must be found.
RATE OF INVENTORY TURNOVER
 
To calculate RoS for this business average stock must be
found first.
   
       
Average inventory 
=
 
=
 
Opening Inv + Closing Inv
 
2
 
£15,000 + £5,000
 
2
 
=
 
£10,000
 
Cost of Goods Sold
 
Average Inventory
 
=
 
£90,000
 
£10,000
 
=
 
=
 
9 times
CAUSES OF CHANGES IN RATE OF
INVENTORY TURNOVER
 
The rate of inventory turnover will change if the number of
goods sold by the business changes. 
Changes in the
demand
 for a business’s products can be caused by
  price changes causing more or less people to buy
  advertising and promoting more or less than previously
  other businesses competing more or less effectively
  out of date inventory
To increase its rate of inventory turnover a business could
try changing price or promoting and advertising more or
stocking different products.
EXPENSES RATIO
 
 
 
 
X 100
 
 
 
Average Creditors
Average Creditors
 x 365
 x 365
Total Credit Purchases
Total Credit Purchases
 
 
Creditors’ Payment Period
CREDITOR’S PAYMENT PERIOD
 
 
 
Average Debtors
Average Debtors
   x 365
Total Credit Sales
Total Credit Sales
DEBTOR’S COLLECTION PERIOD
 
 
 
Net Turnover
Net Turnover
Non Current Assets at Book Value
Non Current Assets at Book Value
NON CURRENT ASSET TURNOVER
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Ratios in ratio analysis are crucial for analyzing and comparing business performance over time and against other businesses. They are categorized into profitability, liquidity, and efficiency ratios. Profitability ratios like gross profit percentage, net profit percentage, and return on capital employed offer insights into income statements. Changes in gross profit percentage can be caused by fluctuations in selling prices and cost of sales. Businesses can enhance their gross profit percentage by adjusting mark-ups and managing costs effectively.

  • Ratio Analysis
  • Business Performance
  • Profitability Ratios
  • Financial Analysis
  • Gross Profit

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  1. RATIO ANALYSIS

  2. RATIO ANALYSIS Ratios can be used analyse a business and to compare the performance of a business between years and with other similar businesses. Ratios can be broadly divided into 3 main types, profitability ratios, liquidity ratios and efficiency ratios.

  3. PROFITABILITY RATIOS USED TO ANALYSE INCOME STATEMENTS The 3 main profitability ratios used to analyse trading profit and loss accounts are the GROSS PROFIT PERCENTAGE NET PROFIT PERCENTAGE RETURN ON CAPITAL EMPLOYED

  4. GROSS PROFIT PERCENTAGE The gross profit percentage of the business A Trader is A Trader Trading, Profit and Loss Account for year ending 31 March 2001 Gross Profit Sales Sales Cost of Sales Gross Profit Expenses Net Profit 250,000 90,000 160,000 100,000 60,000 X 100 = 160,000 250,000 X 100 = = 64%

  5. WHAT CAUSES GROSS PROFIT PERCENTAGE TO CHANGE? A Trader A Trader Trading, Profit and Loss Account for year ending 31 March 2001 Trading, Profit and Loss Account for year ending 31 March 2002 Sales Cost of Sales Gross Profit Expenses Net Profit 250,000 90,000 160,000 100,000 60,000 Sales Cost of Sales Gross Profit Expenses Net Profit 250,000 100,000 150,000 100,000 50,000 The gross profit percentage fell for the above business from 64% to 60%. Changes in this ratio can only come about when there is a change in the selling price and or a change in the price of goods bought for sale. For A Trader the gross profit percentage decreased because cost of sales increased.

  6. HOW CAN A BUSINESS IMPROVE ITS GROSS PROFIT PERCENTAGE? A business can improve its gross profit percentage by increasing the mark-up. Mark-up is the amount added to the cost price of goods to arrive at their selling price, or put more simply by increasing selling price. Gross profit % can also be improved by paying a lower price for goods purchased and by keeping selling price the same or making it higher. Year Cost Mark-up Selling Price Gross Profit Gross Profit % Price 1 2 1 3 1 33% 2 2 2 4 2 50% 3 1 3 4 3 75%

  7. NET PROFIT PERCENTAGE Profit for the Year Sales Net Profit % = X 100 This ratio tells us how much net profit is being made on each 1 of sales, eg if net profit is 15% then 15 p has been made on each 1 of sales.

  8. NET PROFIT PERCENTAGE The net profit percentage of the business A Trader is A trader Trading, Profit and Loss Account for year ending 31 March 2001 Net Profit Sales Sales Cost of Sales Gross Profit Expenses Profit for the year 250,000 90,000 160,000 100,000 60,000 = X 100 60,000 250,000 X 100 = = 24%

  9. WHAT CAUSES NET PROFIT PERCENTAGE TO CHANGE? A Trader A Trader Trading, Profit and Loss Account for year ending 31 March 2001 Trading, Profit and Loss Account for year ending 31 March 2002 Sales Cost of Sales Gross Profit Expenses Net Profit 250,000 90,000 160,000 100,000 60,000 Sales Cost of Sales Gross Profit Expenses Net Profit 260,000 100,000 160,000 90,000 70,000 The net profit percentage improved from 24% to 27%. Net profit percentage can change when anything which affects net profit changes ie changes in gross profit, changes in sales revenue and or changes in expenses.

  10. HOW CAN A BUSINESS IMPROVE ITS NET PROFIT PERCENTAGE? A Trader A Trader Trading, Profit and Loss Account for year ending 31 March 2001 Trading, Profit and Loss Account for year ending 31 March 2002 Sales Cost of Sales Gross Profit Expenses Net Profit 250,000 90,000 160,000 100,000 60,000 Sales Cost of Sales Gross Profit Expenses Net Profit 260,000 100,000 160,000 90,000 70,000 A business can improve its net profit percentage by taking actions which will improve its sales income eg through increased and improved advertising and promotion, or by changes in price. It could also reduce expenses.

  11. Below are details of A Carters Accounts. For Year 1 and Year 2 calculate Gross Profit Percentage and Net Profit Percentage. Explain any changes in these figures. Sales (net) Cost of goods sold Opening inventory Closing inventory Expenses Opening capital Current assets Current liabilities Year 1 000 432 300 38 46 78 360 216 80 Year 2 000 540 390 46 52 105 414 225 50

  12. Below are details of A Carters Accounts. For Year 1 and Year 2 calculate Gross Profit Percentage and Net Profit Percentage. Explain any changes in these figures. Sales (net) Cost of goods sold Gross Profit Gross Profit % Expenses Profit for the year Net Profit % Year 1 000 432 300 132 31% 78 54 13% Year 2 000 540 390 150 28% 105 45 8%

  13. Below are details of A Ford Accounts. For Year 1 and Year 2 calculate Gross Profit Percentage and Net Profit Percentage. Explain any changes in these figures. You will need to calculate Gross Profit and Net Profit first. Year 1 000 756 550 70 80 136 630 380 150 Year 2 000 945 675 80 100 182 700 400 90 Sales (net) Cost of goods sold Opening inventory Closing inventory Expenses Opening capital Current assets Current liabilities

  14. Below are details of A Ford Accounts. For Year 1 and Year 2 calculate Gross Profit Percentage and Net Profit Percentage. Explain any changes in these figures. You will need to calculate Gross Profit and Net Profit first. Year 1 000 756 550 Year 2 000 945 675 Sales (net) Cost of goods sold Gross Profit Gross Profit % Expenses Profit for the year Net Profit % 136 182

  15. Below are details of A Ford Accounts. For Year 1 and Year 2 calculate Gross Profit Percentage and Net Profit Percentage. Explain any changes in these figures. You will need to calculate Gross Profit and Net Profit first. Year 1 000 756 550 206 27% 136 70 9% Year 2 000 945 675 270 29% 182 88 9% Sales (net) Cost of goods sold Gross Profit Gross Profit % Expenses Profit for the year Net Profit %

  16. RETURN ON CAPITAL EMPLOYED Profit for the year Capital at start Return on Capital Employed = X 100 The return on capital percentage tells us how much profit a business has made as a percentage of the capital invested in it and gives an indication of how profitable the business is. The higher the percentage the more profitable the business.

  17. RETURN ON CAPITAL Statement of Financial Position as at 31 March 20.. Non Current Assets Premises Machinery Equipment Current Assets Inventory 1,000 Trade Receivables 2,000 Bank 5,000 8,000 Current Liabilities Trade Payables 4,000 The return on capital taken from the balance sheet on the left is 250,000 25,000 10,000 285,000 Net Profit = X 100 Capital 29,000 = X 100 260,000 = WORKING CAPITAL 4,000 NET ASSETS Financed by Capital 1 April 20.. 260,000 Net Profit 29,000 289,000 11% 289,000

  18. Below are details of A Ford Accounts. For Year 1 and Year 2 calculate Return on Capital Employed for each year and comment on the change. Year 1 000 Year 2 000 Net Profit Capital at start 35 100 50 120

  19. Below are details of A Ford Accounts. For Year 1 and Year 2 calculate Return on Capital Employed for each year and comment on the change. Year 1 000 Year 2 000 Net Profit Capital at start Return on Capital Employed % 35 100 50 120 35% 42%

  20. LIQUIDITY RATIOS The ratio that show the liquidity of the business are: CURRENT RATIO

  21. CURRENT RATIO Current Assets Current Liabilities Current Ratio = This ratio tells us if a business has enough funds to pay its debts and sufficient working capital. If a business has a current ratio of 2:1 it has 2 of current assets for every 1 of current liabilities. It is solvent, it can pay its way, and has enough left over to pay its running expenses.

  22. CURRENT RATIO Statement of Financial Position as at 31 March 20.. Non Current Assets Premises Machinery Equipment Current Assets Inventory 1,000 Trade Receivables 2,000 Bank 5,000 8,000 Current Liabilities Trade Payables 4,000 The current ratio of the business on the left is 250,000 25,000 10,000 285,000 Current Assets = Current Liabilities 8,000 = 4,000 = 2:1 WORKING EQUITY 4,000 NET ASSETS Financed by Equity 1 April 20.. 260,000 Net Profit 29,000 289,000 289,000

  23. EFFICIENCY RATIOS The ratios that show how efficient the business is are: RATE OF STOCK TURNOVER EXPENSES RATIO DEBTORS COLLECTION PERIOD CREDITORS COLLECTION PERIOD FIXED ASSET TURNOVER

  24. RATE OF STOCKTURNOVER Cost of Goods Sold Average Stock Rate of Stock Turnover = The Rate of Stock Turnover shows how many times a business sells its stock in a year. The higher the rate of turnover the better it is for the business as this means it is earning its profits quicker.

  25. RATE OF INVENTORY TURNOVER Cost of Goods Sold Average Inventory Rate of Inventory Turnover = Before the rate of stock turnover can be worked out the average stock held by the business must be found. Average Inventory Opening Inventory + Closing Inventory 2 =

  26. RATE OF INVENTORY TURNOVER To calculate RoS for this business average stock must be found first. Average inventory = Trading Account for year ending 31 March Year 1 Sales Opening Inventory 15,000 Purchases 80,000 95,000 Closing Inventory 5,000 Cost of Sales Gross Profit Opening Inv + Closing Inv 2 250,000 15,000 + 5,000 2 = = 10,000 90,000 160,000 Cost of Goods Sold Average Inventory = 90,000 10,000 = = 9 times

  27. CAUSES OF CHANGES IN RATE OF INVENTORY TURNOVER The rate of inventory turnover will change if the number of goods sold by the business changes. Changes in the demand for a business s products can be caused by price changes causing more or less people to buy advertising and promoting more or less than previously other businesses competing more or less effectively out of date inventory To increase its rate of inventory turnover a business could try changing price or promoting and advertising more or stocking different products.

  28. EXPENSES RATIO Expenses Sales X 100 Expenses Ratio =

  29. Creditors Payment Period CREDITOR S PAYMENT PERIOD Average Creditors x 365 Total Credit Purchases

  30. DEBTORS COLLECTION PERIOD Average Debtors x 365 Total Credit Sales

  31. NON CURRENT ASSET TURNOVER Net Turnover Non Current Assets at Book Value

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