Promoting Road Safety for Horses and Riders by British Horse Society
Highlighting the importance of road safety for horses and riders, the British Horse Society, led by Alan Hiscox, Director of Safety, aims to educate drivers on safely passing horses on the road. With a focus on reducing incidents and creating a safer environment, the campaign emphasizes the need for drivers to slow down, be patient, and pass horses with care. By promoting understanding and mutual respect between drivers and riders, the initiative seeks to prevent accidents and ensure the well-being of horses, riders, and drivers alike.
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Presentation Transcript
BRITISH HORSE SOCIETY Alan Hiscox Director of Safety
DEAD SLOW 2568 reports of road incidents involving horses in past 6 years. 38 Rider deaths 222 Horse deaths 766 Horses injured 80% of these incidents were because vehicles passed too fast or too close to the horse.
DEAD SLOW Educating drivers how to pass horses safely. Influencing driver behaviour when they see a horse on the road.
SAFER DRIVERS Improve Knowledge Improve Attitude Improve - Behaviours
DEAD SLOW Safer Drivers Safer Riders Safer Horses
SAFER DRIVERS IF I see a horse on the road. THEN I will ..
SAFER DRIVERS Slow Down to a maximum 15mph. Be patient, don t sound the horn or rev the engine (When safe to do so) Pass the horse wide and slow (at least a cars width) Drive slowly away.
SAFER DRIVERS Horses have to use the roads given the choice riders would never use the roads. They will be riding from one multi user track to another multi user track, or from their stable to a multi user track.
SAFER DRIVERS There are 3 brains working the rider, the driver, the horse Horses are flight animals Working to a risk assessment which is thousands of years old Remove Reduce Avoid Accept
SAFER DRIVERS Even the best trained horse can react to something on its nearside: paper blowing in the wind, a bird, any sudden movement.
SAFER DRIVERS Horses can move very quickly. They weigh up to tonne. They will cause serious damage to your vehicle.
SAFER DRIVERS Rule 215 Highway Code Be particularly careful of horse riders and horse drawn carriages when overtaking. Always pass wide and slowly. Horse riders are often children, so take extra care. Remember riders may ride in double file when escorting a young or inexperienced horse or rider. Look out for riders signals and heed a request to slow down or stop. Take great care and treat all horses as a potential hazard. Rule 163 Highway Code Give motorcyclists, cyclists and horse riders at least as much room as you would when overtaking a car
SAFER DRIVERS Slow Down to a maximum 15mph. Be patient, don t sound the horn or rev the engine (When safe to do so) Pass the horse wide and slow (at least a cars width) Drive slowly away.
SAFER DRIVERS Observe the Dead Slow advice Save lives Riders Lives, Drivers Lives, Horses lives.
AWARD Driving Instructors Association Driver Education Campaign of the Year 2016
DEAD SLOW Horse Accidents Website. Dead Slow Campaign Video 3.5 million views Driving Instructors Association - Driver Education Campaign of the Year DIA Webinar, Motor Schools Association, IAM Roadsmart BBC Countryfile TRL Conspicuity of horses and riders. Police Units Police Scotland Ocado.com, Morrisons, DHL, Network Rail Other vulnerable road user groups.
