Promoting Exhibits, Sponsorship, and Publicity for 42nd IEEE PVSC Planning Meeting

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This document outlines the strategies for managing exhibits, securing sponsorship, and enhancing publicity for the 42nd IEEE Photovoltaic Specialists Conference (PVSC) 2nd Planning Meeting held on March 8, 2015. It includes information on media partnerships, publicity through various channels, email blasts, key event dates, announcement deadlines, and participating companies. The focus is on leveraging different platforms to maximize exposure and engagement for the conference.

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Exhibits, Sponsorship, and Publicity 42ndIEEE PVSC 2ndPlanning Meeting March 8, 2015 Robert Walters Chair US Naval Research Laboratory Rebekah Feist Co-Chair Dow

Publicity Media Partnerships Energy Central Photon International Solar Plaza Solar Server Sustainable Business AltEnergyMag PV Resources Conference Locate.com Latinoamerica Renovable Conferensum PV Magazine Events in America Green Tech Media Website Event Listing Website Event Listing Website Event Listing Website Event Listing Website Event Listing Website Event Listing, Logo Website Event Listing Website Event Listing Website Event Listing, Logo Website Event Listing Website Event Listing Website Event Listing, Logo Website Event Listing IEEE Greentech 2015 In NOLA April 15-17 Sponsored by IEEE USA, one of our sponsors They are advertising our conference

Publicity Email Blasts: primary outlet, strategic use PVSC Exhibits Call for Papers Cherry Award and Young Professional Award Announcement - nominations due Jan 15 PVSC Exhibits Call for Papers - Reminder PVSC Exhibits Abstract Submission Deadline Reminder Abstract Submission Deadline Reminder Abstract Submission Deadline Reminder Abstract Submission Deadline Reminder Cherry Award and Young Professional Award Announcement - Due Date Moved to Feb 10 Keynote Speakers Tutorials, Thin Film Workshop Announcement, Sponsorship opportunities Solar Day, PV Jobs, Social Program, Women in PV, Sun Run Late News deadline which is ### and Early registration cutoff - Date is ### Cherry Award and Young Professional Award Winners 10/22/14 11/6/14 11/19/14 11/19/14 12/6/14 1/7/15 1/9/15 1/20/15 1/22/15 1/24/15 2/4/15 3/5/15 3/16/15 3/30/15

Publicity IEEE EDS, USA, and Photonics Society Website presence IEEE Spectrum and Photonics Spectra Email blasts Social Media: Twitter, Facebook, Linked In Email Blasts: primary outlet, strategic use Local Connection Personalized NOLA info site for PVSC (http://www.neworleanscvb.com/pvsc/) Customized walking maps

Exhibits Company Name Abet Technologies, Inc. Atonometrics Inc AZUR Space BERGER Lichttechnik Eko Instruments Evans Analytical Group HORIBA Scientific J.A. Woollam Co. K-Space Associates, Inc NREL OAI Oriel Instruments/ A Newport Company Photo Emission Tech., Inc PV Measurements Qioptiq Semilab SERIIUS Sinton Instruments Solar Aid Tau Science U.S. Naval Research Laboratory U.S. Photovoltaic Manufacturing Consortium Singulus Technologies 23 Companies/27 Booths Payment Total Profit Total $500 $500 $500 $3,500 $500 $1,800 $500 $500 $500 $1,000 $1,000 $500 $500 $500 $3,100 $3,100 $3,100 $8,100 $3,100 $2,200 $3,100 $3,100 $3,100 $6,200 $6,200 $3,100 $3,100 $3,100 $100 $3,100 $325 $6,200 $0 $2,200 $6,200 $3,100 $3,100 $78,025 $0 $500 $225 $1,000 -$100 $1,800 $1,000 $500 $500 $17,725

Sponsorship Primary strategy - build from our core exhibits base We have and are growing our base These are the companies that want name recognition at PVSC Sold Keycard for $5,000 to BERGER Lichttechnik Larger, corporate donations Google and Hunnold Foundation (via SolarAid) said no Working on Entergy Personal connection is key Requesting the Conference Committee to consider their own company or one they know well to consider sponsoring Specifically, try to sell: lanyards, conference bags, water bottles, and City Walking Map