Promoting AI Opportunities while Addressing Perceived Risks
Element AI and the AI industry aim to rebrand perceptions, address risks, and expand awareness. The focus is on promoting the benefits of AI while mitigating negative perceptions and engaging with natural and unnatural partners for change.
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SIMPLIFAI Making lives easier CASE 3 CASE 3 SCHOOL NAME: SCHOOL NAME: NMIMS NMIMS NM Consulting
AI could end mankind AI could end mankind BUT WHAT ABOUT NUCLEAR ENERGY?
AI: The Rocket Science! AI: The Rocket Science! BUT ALSO WASN T FIRE? ELECTRICITY? DIGITAL MONEY?
Data is the new oil Data is the new oil AI IS THE NEW ENGINE AND ELEMENT IS THE NEW BOEING
Problem Statement How can Element AI and the industry on the whole promote the opportunities created by AI and yet address the perceived downsides? What are the risks associated with that and what are the risks if we don t address it? Who is the target audience? Who are the natural and unnatural partners in creating the change?
The AI Industry The concept of Network Effects Inception of the International AI Consortium must get together to rebrand the perception of AI on the common man
ELEMENT?? ELEMENT as a company and AI as an industry require complete rebranding ELEMENT must work towards eradicating the fear and negative perceptions in the minds of the non-savvy common man
Alternatives ELEMENT?? Pitch to consumers to become investors. (Rapid Expansion) Rebrands AI and secures data protection certifications with tactical expansion Continue Current Operations
Evaluation of Alternatives Rapid Expansion SimplifAI Continue current operations Speed of sales cycle Awareness Business Potential
Recommendation: SIMPLIFAI BRANDING TECHNICAL PRECAUTIONS Simplification of what AI is? Certification/Approvals GDPR Who Can? Ease of use Where? User Control How?
Issues while using AI Data Privacy Concerns Complexity Issues AI: The Rocket Science Lack of control
Risk Mitigation Risk Mitigation Likelihood Impact Fear of lack of human control User Control High High Data Privacy Concerns GDPR High High Hesitation to switch to AI because of its complexity Create awareness, educate the mass Medium High
Businesses without AI Difficult to gain a competitive advantage Data is massive, always increasing: Losing on opportunities to gather insights from the data Loss of business Opportunity loss in terms of Performance, Speed and Robustness
Target Audience Advisory/Consulting Companies: The Big fours and IT consulting firms Financial/Banking Sectors: Investment and Commercial Banks Farming: Nutrient based farming, Aeroponics, Hydroponics and Aquaponics Medical Science- Prediction, Prevention and Detection Hotel chains Entertainment Industry COMMUNICATION CHANNELS Non-technical forms of traditional media Eg- OOH, Television Ads Showing Irrelevant Advertisments
Shortening Sales Cycle A database of visual and tangible real world examples of the safe, controlled implementation of AI technologies in every day processes Example: Before-After comparisons
Partners Natural Partners Cloud Providers- Google Cloud Provider (GCP) Cloud Service companies like NetApp Government Collaborations Unnatural Partners Tech Influencers: DataScienceKyle Movie Studios Courses in universities and online platforms
Peak of inflated expectations Trough of disillusionment Plateau of productivity Tech trigger Slope of enlightenment
Peak of inflated expectations Trough of disillusionment Plateau of productivity Tech trigger Slope of enlightenment
