PRICES 2023: Display Products and Targeting Pricing Overview

Explore the pricing details for displaying products in 2023, including rich media fees, targeting options, and digital edition full page ads. Learn about different ad formats, targeting pricing levels, and rich media ad formats. Discover how to reach tailored audiences and utilize various targeting options for effective digital advertising campaigns.

• Pricing
• Display products
• Targeting
• Rich media
• Digital ads

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Uploaded on Sep 30, 2024 | 0 Views

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1. PRICES 2023 DISPLAY PRODUCTS Price list 2023 R i c h m e d i a f e e A d f o r m a t s T a r g e t i n g D i g i t a l e d i t i o n a d s S a n o m a a u d i e n c e s

2. PRICES 2023 DISPLAY PRODUCTS Sanoma RON T a b l e o f c o n t e n t s > Ad impressions are shown on desktop, tablet and mobile devices unless mentioned Seasonal indexes otherwise. Site, section and device level products are sold using targeting pricing model. Rich media fee is 0,95 CPM net. Ad format Non-targeted Targeting level 1 (+ 5 %) Targeting level 2 (+ 15 %) Targeting level 3 (+ 30 %) Not available in: Season Index Giant panorama 23 24,15 26,45 29,90 HS.fi, Aamulehti.fi, Satakunnankansa.fi, Supersaa.fi 100 1.1.-25.6. Digital full page 23 24,15 26,45 29,90 Supersaa.fi Extra wide skyscraper 23 24,15 26,45 29,90 Supersaa.fi Native ad 26.6.-13.8. 80 18 18,90 20,70 23,40 Giant panorama + wallpaper (desktop-only) 40 42,00 46,00 52,00 Supersaa.fi 23 24,15 26,45 29,90 Horizontal video 14.8.-30.9. 100 Vertical video 23 24,15 26,45 29,90 Supersaa.fi 23 24,15 26,45 29,90 Square video Supersaa.fi 1.10.- 31.12. 105 40 42,00 46,00 52,00 Supersaa.fi Video wallpaper (desktop-only)

3. PRICES 2023 DISPLAY PRODUCTS Targeting pricing T a b l e o f c o n t e n t s > When using targeting options from multiple levels at the same time, the price of the highest used level applies. Level 3 + 30 % CPM Level 2 + 15 % CPM More detailed targeting options: media.sanoma.fi/en/media-audiences/digital-solutions/data-and- targeting Minimum campaign spend for tailored geo and tailored B2B audiences is 3000 / media campaign or 500 / media campaign Level 1 + 5 % CPM item Buying intent Interest and context Retargeting Weather Postal code Life phase Age Custom geo Education Gender Tailored audience City County Households Helsinki capital region Income Brand Safety Sanoma-segments Device Custom audiences Site or section

4. PRICES 2023 DISPLAY PRODUCTS Rich media fee 0,95 CPM net T a b l e o f c o n t e n t s > Rich media fee is charged from the following rich media ad formats: Spin Cube Slider Deck of cards Transformer Digital full page spincube Flipboard Parallax Story Video wallpaper Dynamic giant panorama Dynamic digital full page Dynamic digital full page with carousel Dynamic extra wide skyscaper Dynamic product ad Dynamic instream (version 1) Dynamic instream (version 2)

5. PRICES 2023 DISPLAY PRODUCTS Digital edition full page ads T a b l e o f c o n t e n t s > Product HS.fi Aamulehti.fi Satakunnankansa.fi 3 days 4 455 2 031 1 054 1 week 7 785 3 672 1 915 2 weeks 12 455 5 875 3 065 Insert* 8 298 3 910 2 035 Ty paikat, size 1436 x 1436 px 975 ( /week) *price of one insert round, maximum period for one round is one week

6. Sanoma Display-network reaches 3,3 million, ergo 87 % of Finns weekly 87 % of Finns | 307M page views a week | Separative contents | 1st Party Source: Kantar Mind Kuluttaja 1-6/2022; FIAM, weeks 14-25/2022, Sanoma RON reach in Finland, targer group 15-74 years.