Porter's Five Forces Analysis: Templates and Example
PORTER'S FIVE FORCES ANALYSIS
TEMPLATE
PORTER'S FIVE FORCES ANALYSIS TEMPLATE
…
THREAT OF NEW ENTRY
…
POWER OF BUYERS
…
THREAT OF SUBSTITUTES
…
POWER OF SUPPLIERS
…
COMPETITIVE RIVALRY
PORTER'S FIVE FORCES ANALYSIS EXAMPLE
Consider how much
money, time, and effort it
would take for a company
to displace you.
THREAT OF NEW ENTRY
If you have many
customers, you have the
power. Otherwise, buyers
can negotiate more
advantageous deals
elsewhere or find sources
other than yours. Consider
how you would treat that
situation.
POWER OF BUYERS
A competitor could create
a product or model that
replaces yours. On the
other hand, a new product
or service could also
complement yours, which
would create a symbiotic
sales situation.
Complements are
sometimes
considered the
sixth force
in the model.
THREAT OF SUBSTITUTES
The more potential suppliers
you have, the better for
you. Consider how having
fewer suppliers might
impact your operation.
POWER OF SUPPLIERS
Determine who your competitors are, who the closest competitors are, and their products,
prices, and quality. Fewer rivals mean more opportunity for your unique qualities to shine;
many rivals mean more competitors to steal your customers and potentially better deals to
lead customers elsewhere.
COMPETITIVE RIVALRY
Explore Porter's Five Forces Analysis through templates and examples covering Threat of New Entry, Power of Buyers, Threat of Substitutes, Power of Suppliers, and Competitive Rivalry. Understand how to assess market forces impacting your business strategy and competition. Disclaimer included for reference.
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Presentation Transcript
PORTER'S FIVE FORCES ANALYSIS TEMPLATE
PORTER'S FIVE FORCES ANALYSIS TEMPLATE THREAT OF NEW ENTRY POWER OF BUYERS THREAT OF SUBSTITUTES POWER OF SUPPLIERS COMPETITIVE RIVALRY
PORTER'S FIVE FORCES ANALYSIS EXAMPLE THREAT OF NEW ENTRY POWER OF BUYERS THREAT OF SUBSTITUTES POWER OF SUPPLIERS Consider how much money, time, and effort it would take for a company to displace you. If you have many customers, you have the power. Otherwise, buyers can negotiate more advantageous deals elsewhere or find sources other than yours. Consider how you would treat that situation. A competitor could create a product or model that replaces yours. On the other hand, a new product or service could also complement yours, which would create a symbiotic sales situation. Complements are sometimes considered the sixth force in the model. The more potential suppliers you have, the better for you. Consider how having fewer suppliers might impact your operation. COMPETITIVE RIVALRY Determine who your competitors are, who the closest competitors are, and their products, prices, and quality. Fewer rivals mean more opportunity for your unique qualities to shine; many rivals mean more competitors to steal your customers and potentially better deals to lead customers elsewhere.
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