Pivoting Dance Reflections and Insights
Explore the journey of pivoting solutions in dance reflections and insights, diving into community feedback, interview analyses, and merging common themes to form new strategies for the dance community. Discover firsthand quotes and insights from participants, shedding light on the impact of community dance activities and the challenges of forming connections within the dance realm.
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Presentation Transcript
ets dance! CS 147 week 4: concept video isabelle lee, annabelle wang, nali welinder, caroline zeng
road map 01 02 03 04 project intro + pivot rationale problem / solution market research design values 05 06 07 tasks storyboards concept video!
recap: our previous solution what was our solution? dance reflections diary: record your reflections, goals, and dance journey through text / videos why didn t this work? jump from insights to HMW: we had brainstormed so many HMWs that the one we selected was only tangentially related to our initial insights considering other options our other two solutions: creative blocking prompts were promising in group settings, and dance communities needed more insights to back the solution up
our pivoting thought process informal needfinding asking connections in the area + NYC questions related to community feedback realizing that our solution wasn t completely backed by our insights interview analysis finding common themes in our interviews and pulling relevant quotes synthesis we merged these common themes with the extra insights we gathered from the needfinding to create our new solution! even in interviews about blocking, emotions and thoughts about community kept coming up! :0
interview quotes and insights Participant 2: I think dancing with a community and dancing with people has positively impacted the way that I move and see dance. Participant 4: So like even then, word of mouth is hard in terms of communicating, like, when are these events happening and what's going on? And so a lot of the onus is placed on myselfto be actively searching for that. Participant 5: When just taking dance classes, it takes a lot more time to develop friends. I have 2-3 dance friends, and we hang out after dance, and we only talk about dance it s like work friends.
on campus. informal quotes and insights LQ: AD: HO: I feel like auditions is the first barrier to joining a community [...] I feel more connected when we go to dance workshops and do stuff outside of the standard programming rehearsal. I have zero background in dance and am generally one to doubt myself before even applying for something, so [my dance group s] openness was an appeal for me. I wish we had more joint dance parties, workshops, and events with all the other teams
our {new} problem space and solution
whats the problem? dancers struggled to find dance community when only taking classes because there is not a goal of meeting people in the classes many dance teams are audition-only and not accessible to beginners dancers do not have a centralized platform to find dance events and workshops which is where they are more likely to meet others studio theme: undominate
whats the solution? allowing dancers to discover dance communities and create their own spaces! studio theme: undominate
whats our project name? drumroll . studio theme: undominate
fun fact: houseis a style of dance! we wanted our name to both be relevant to dance and also evoke an image of community. house discover and create dance communities! studio theme: undominate
market research Kippo Come Hang Out a dating and social media app where gamers and anime fans can connect what works for our problem space -> real-time virtual world ( kippoverse ) where people can embody cute avatars and hang out in voice chats with others designed for a specific audience, likely a shyer demographic can easily find friends to co-op in video games with what doesn t work -> free version only allows you to look at 30 profiles a day cost of paid features is high given that it is still a relatively small app with a niche audience ($10/mo) no web or desktop version
comparison Kippo Come Hang Out a dating and social media app where gamers and anime fans can connect what we can take away -> on Kippo, you can only view 30 profiles a day on a free profile, which limits your reach significantly. the cap can be lifted by purchasing monthly subscriptions our solution would have no limit on how many people a user can interact with per day as our goal is to build greater community
market research STEEZY Reach Your Dance Goals an educational app that makes quality dance education accessible to people all over the world what works for our problem space -> strong media presence with famous choreographers and dancers accessible to a wide audience and encouraging to beginners users can share videos and dance with other users what doesn t work -> makeshift Facebook group community for sharing videos and sharing feedback catered primarily towards users training isolated on their own unable to discover new friends
comparison STEEZY Reach Your Dance Goals an educational app that makes quality dance education accessible to people all over the world what we can take away -> though STEEZY is more focused on teaching and learning dance, we can incorporate their accessibility principles into our own designs to encourage people who are not in the dance community and/or struggling to find other dancers to join the platform instead of focusing on learning, we want to focus on the community aspect of learning so that users can learn and grow together
market research Danssup Showcase Your Dance an ultimate destination app for dancers to share videos and teachers to monetize their videos for entertainment what works for our problem space -> familiar social media structure when watching user videos (liking, commenting, sharing) can easily access other user profiles dance-focused and knows their audience what doesn t work -> cannot form groups with others Q&A community forum with no outstanding discussion topics, long-loading times incorrect dance categories and adds unrelated + misc features
comparison Danssup Showcase Your Dance an ultimate destination app for dancers to share videos and teachers to monetize their videos for entertainment what we can take away -> a dance community means very different things to many different people, but we should not prioritize every aspect of a dance community in production as to not clutter the UI and overwhelm the user instead, we can focus on one aspect of dance community that we have seen a clear need for, and add supplementary features if we gain evidential insights for them
market research Discord Your Place to Talk and Hang Out a social app designed for communities to create servers centered around a common interest what works for our problem space -> people can customize their servers with bots for lots of cool automated features useful for a wide range of community sizes (1 person - 800,000 people) what doesn t work -> viewed as a platform primarily for gamers (professionals prefer Teams or Slack) freemium model (can pay for upgrades and perks)
comparison Discord Your Place to Talk and Hang Out a social app designed for communities to create servers centered around a common interest what we can take away -> on Discord, you need to already know a server exists to join it, or already have a community who wants to make a server together. instead, our solution would allow for small groups or individuals to create communities and be discovered by other users our solution would focus on generating interactions in real life, as opposed to keeping communities online
market research Bumble Date, Meet, Network Better a community app that empowers users to connect with confidence, whether in dating, networking, or friendship what works for our problem space -> encourage users to meet up in person and provides a safe online community to do so matching users through an algorithm feels personalized what doesn t work -> spread out across different industries focused on 1-1 relationships instead of group interactions recommendations are based on previous likes / dislikes, not what the user currently needs
comparison Bumble Date, Meet, Network Better a community app that empowers users to connect with confidence, whether in dating, networking, or friendship what we can take away -> Bumble facilitates communication between users using prompts and shared interests, and this has shown to be a powerful way to build relationships we want to apply this to larger groups of people with our solution
competitor comparison matrix free to use freemium freemium freemium dance focus IRL interactions mobile app communities
our core values making sure everyone has a chance to be heard / does not feel excluded from groups and communities set up communities in a way that is easy to understand inclusivity intuitiveness allowing people to get as much as they want/need from a community pleasant and enjoyable to use and find communities (keeps people coming back) playfulness flexibility
potential value conflicts too much flexibility may hurt intuitiveness: we don t want our solution to be so open-ended that users are overwhelmed or confused by minimal functionality.
simple the user can discover dance communities in the area moderate the user can join a dance community complex the user can create their own ad hoc dance community
[ mood change ] eager -> disheartened [ setting change ] sense of community -> loneliness
[ task 1 ] discovering a dance community [ mood change ] disheartened -> fascinated
[ task 2 ] joining a dance community [ mood change ] fascinated -> belonging
[ task 3 ] creating a dance community [ mood change ] belonging -> inspired
[ resolution ] comfort within own community
