Partner A Analysis Summary 2020
Customer journey analysis of Partner A shows significant declines in application conversion and view rates in Feb '20 compared to Jan '20. The focus is on improving application conversion and arresting declines in add to cart and purchase rates for Partner A products. Performance metrics such as leads, conversions, approvals, and product distribution are analyzed to provide insights for strategic improvements in sales funnel and customer journey.
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Presentation Transcript
Customer Journey - Partner A Partner A has Application Conversion of 4.4% over time. It has decreased significantly to 15.8% in Feb'20 vs. 35.1% in Jan'20. Focus on arresting the decline in Application Conversion Visitors 929 34.1% View Rate (26.0% Feb'20 vs 40.9% Jan'20) Product Views 2982 Partner has View Rate of 34.1% over time. It has not varied much and is 26.0% in Feb'20 vs. 40.9% in Jan'20. Focus on improving View Rate Leads 242 85 4.4% Application Conversion (15.8% Feb'20 vs 35.1% Jan'20) Applications 66 Approval Rate 4.7% (20% Feb'20 vs 100.0% Jan'20) Approvals 44 View Rate = Views/Visitors Application Conversion = Applications/Add to Cart Approval Rate = Approved/Purchases View Rate = Views/Visitors Application Conversion = Applications/Add to Cart Approval Rate = Approved/Purchases Note: The current period of analysis is 2020 YTD Performance Analysis
Executive Summary - Partner A Analysis Customer Journey Key Insights Add to Cart 700 Purchases 270 Approvals 244 Application Conversions 166 Focus on arresting the decline in Add to Cart Rate 1 7.8% 74.7% 52.4% 53.9% Leads Rep Assisted Leads 610 Self Service 455 Qualified Leads 331 Closed Rate 244 Focus on arresting the decline in Purchase Rate 2 242 39.8% 26.6% 81.0% 56.0% Product Purchases Focus on maintaining Product Purchase Rate for Product A 3 Product A 64 Product B 46 Product C 23 Product D 17 Add to Cart Rate = Add to Cart/ Visitors Application Conversion = Applications/ Add to Cart Purchase Rate = Purchases/Applications Approval Rate = Approved/Purchases Closed Rate = Approved/Total Leads 42.7% 30.7% 15.3% 11.3% Note: The current period of analysis is 2019 YTD Performance Analysis
Product Distribution - Partner A Flex has a Purchase share of 25.3% and it is ranked 2 among all products. With Add to Cart share of 17.5% and a rank of 3, Flex has highest Product Purchase Rate of 39.1%. Focus on maintaining Product Purchase Rate for Flex. Views Add to cart Purchases 3.7% (1751) 31.6% (54) 8.2% (33) Product A 1.2% (36) 4.3% (7097) 18.3% (15) Product B 27.5% (110) 15.2% (507) 25.3% (42) Product C 14.8% (3767) 14.9% (10) 1.8% (37) Product D Performance Analysis
Executive Summary - Partner Universe Analysis Self Service Applications Assisted Applications index Visits Add to Carts Applications Purchases Approvals Key Insights No. of Channel Partners 98 50 41 23 22 20 21 Focus on arresting the decline in Add to Cart rate 1 Totals 6922 222 104 48 37 72 31 Top Channel Partner (%) Partner A 36.1% Partner B 38.3% Partner B 45.5% Partner B 30.8% Partner A 28.5% Partner B 33.0% Partner C 65.4% Group X 49.6% Group Y 35.7% Group X 49.0% Group X 66.1% Group X 48.2% Group Z 36.8% Group Y 71.6% Focus on arresting the decline in Application Conversion 2 Top Group (%) Campaigns Add to Cart Rate 4.2% Purchase Rate 36.5% Approval Rate 57.1% Focus on maintaining Product Purchase Rate for Product B 3 51.0% 49.0% Application Conversion Rate 36.9% Product Purchases Campaigns Mapped Campaigns Unmapped Top contributions to Visitors were from Source - A (25.3%), Mediums - VC (27.6%), Campaigns - RT (25.2%) 4 Top Source A with 25.3% Visits Top Medium VC with 27.6% Visits 40.7% 28.8% 12.3% 18.2% Top Campaign RT with 25.2% Visits Product A Product B Product C Product D Add to Cart Rate = Add to Cart/ Visitors Application Conversion = Applications/Add to Cart Purchase Rate = Purchases/Applications Approval Rate = Approved/Purchases Closed Rate = Approved/Total Leads Note: The current period of analysis is 2019 YTD Partner Universe Analysis
