Parents' Attitudes Towards Internet-Connected Toys: Implications and Trends
International Psychological Forum
"Child in a Digital World" 2022
«
The attitude of parents
to toys connected to the Internet
»
Ekaterina Klopotova
,
PhD (Psychology),
Senior Researcher of Center for Interdisciplinary
Research on Contemporary Childhood of MSUPE,
Assistant professor at the Faculty of Educational Psychology
Svetlana Smirnova
,
Researcher
of Centre for Interdisciplinary Research
on Contemporary Childhood
,
Moscow State University of Psychology & Education
A diverse range of digital devices available to
preschoolers
Devices originally created
for the solution of adult tasks
(phone, computer, tablet)
Devices specifically designed
for children
(toys connected to the Internet, books for
children with QR codes, books and coloring
books with augmented reality, etc
T
e
r
m
i
n
o
l
o
g
y
Internet of toys
,
IoToys
Digital toys
Technology-based toys
Smart toys
Toys connected to the Internet
Data from the report of the Joint Research Center (JRC)
of the European Commission (2017
)
Smart Toys Market. (n.d.). Retrieved from
https://www.transparencymarketresearch.com/smar
t-toys-market-2018-2026.html
Europe. Turnover, billion euro
R
e
s
e
a
r
c
h
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I
o
T
o
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s
The issue of information security
Educational potential (smart toys)
Game Research
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Smart soft
Tedde Berry toy
with app control
Research project
"Toys connected to the Internet (Internet of toys): the study of risks
and opportunities for child development“
,
connected by
the
Center for Interdisciplinary Research on Contemporary Childhood
of MSUPE
,
2021-2022
Task
Analysis of parents' attitude to
IoToys
Sample
300 parents
Methodology
Analysis of reviews of parents who bought their
children a toy connected to the Internet (Smart Bear) on the sites of
online stores (Ozon, Wildberries, MarketYandex, GooglePlay)
Indicators
highlighted by parents in reviews
(
N
=300)
The age of the child
for whom the toy was bought
(
N
=95)
What is used in the toy
(
N
=120)
The child's attitude to the toy
(
N
=87)
Characteristics highlighted by parents as …
positive
(
N=288)
negative
(N=158)
Conclusions
Further research directions:
•
Opportunities and risks of using Iot for children's
development
•
The child's attitude to digital toys: animate or
inanimate?
•
Adult's attitude to children's use of digital toys, their
role as a mediator
Reference
Cauldron S., Di Gioia R., Gemo M., Holloway D., Marsh J., Mascheroni G., PeterJ., Yamada-
Rice D.
Kaleidoscope on the Internet of Toys - Safety, security, privacy and societal
insights,EUR 28397 EN, doi:10.2788/05383
Hains R., Jennings N.
Critiquing Children’s Consumer Culture: An Introduction to The
Marketing of Children’s Toys. 2021. DOI:10.1007/978-3-030-62881-9_1
Mascheroni G., Holloway D.
Introducing the Internet of Toys: Practices, Affordances and the
Political Economy of Children’s Smart Play. 2019. DOI:10.1007/978-3-030-10898-4_1
McReynolds, Emily & Hubbard, Sarah & Lau, Timothy & Saraf, Aditya & Cakmak, Maya &
Roesner, Franziska. (2017).
Toys that Listen: A Study of Parents, Children, and Internet-
Connected Toys. 5197-5207. 10.1145/3025453.3025735
Research by Ekaterina Klopotova and Svetlana Smirnova explores parents' perceptions of internet-connected toys for children, discussing the rise in smart toys market, concerns on information security, and educational potential. Findings reveal accessibility of digital devices to preschoolers and underscore the need for understanding risks and opportunities in child development related to IoToys.
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Presentation Transcript
International Psychological Forum "Child in a Digital World" 2022 The attitude of parents to toys connected to the Internet Ekaterina Klopotova, PhD (Psychology), Senior Researcher of Center for Interdisciplinary Research on Contemporary Childhood of MSUPE, Assistant professor at the Faculty of Educational Psychology Svetlana Smirnova, Researcher of Centre for Interdisciplinary Research on Contemporary Childhood, Moscow State University of Psychology & Education
A diverse range of digital devices available to preschoolers Devices specifically designed for children (toys connected to the Internet, books for children with QR codes, books and coloring books with augmented reality, etc Devices originally created for the solution of adult tasks (phone, computer, tablet)
Terminology Internet of toys, IoToys Digital toys Technology-based toys Smart toys
Toys connected to the Internet 54.1 USA. Turnover, billion dollars Europe. Turnover, billion euro 10.0 12.4 2.6 2015 2020 2020 2031 Smart Toys Market. (n.d.). Retrieved from https://www.transparencymarketresearch.com/smar t-toys-market-2018-2026.html Data from the report of the Joint Research Center (JRC) of the European Commission (2017)
Research on IoToys The issue of information security Educational potential (smart toys) Game Research
Accessibility of digital devices to preschool children. Results of the research project "Parents and child in the digital space , connected by the Center for Interdisciplinary Research on Contemporary Childhood of MSUPE, 2021. Sample: N = 6376 parents of children from 2 to 7 years old 65,6% (N = 4182) 6,6% (N=423) 27,5% (N=1753) 6,4% (N=409) 5,0% (N=321) 24,1% (N=1534) 32,5% (N=2073
Smart soft Tedde Berry toy with app control
Research project "Toys connected to the Internet (Internet of toys): the study of risks and opportunities for child development , connected by the Center for Interdisciplinary Research on Contemporary Childhood of MSUPE, 2021-2022 Task Analysis of parents' attitude to IoToys Sample 300 parents Methodology Analysis of reviews of parents who bought their children a toy connected to the Internet (Smart Bear) on the sites of online stores (Ozon, Wildberries, MarketYandex, GooglePlay)
Indicators highlighted by parents in reviews (N=300) Positive characteristics 96% Negative characteristics 53% What functions are used 40% The age of the child for whom the toy was bought 31% The child's attitude to the toy 29%
The age of the child for whom the toy was bought (N=95) 5 year 6% 4 year 16% 3 year 21% 2 year 44% 1 year 13%
What is used in the toy (N=120) Entertainment content (poems, fairy tales, songs) 43% Regime moments 32% Communicative function 10% An ordinary toy 9% Educational content (educational games) 6%
The child's attitude to the toy (N=87) As a friend 54% Afraid that the Bear is alive 30% Not interested 16%
Characteristics highlighted by parents as positive (N=288) 31% Tactile sensations negative (N=158) 25% Voice 16% Visual appearance 54% Price 15% Good content 20% Few fairy tales / songs Inconvenient application 8% Convenient management 18% 5% 4% Competent speech Cannot be washed 3% Incorrect speech 1% Small vocabulary
Conclusions Parents often ignore age recommendations and buy digital toys for children younger than indicated High cost of toys for Russian buyers As positive characteristics of the toy, parents, first of all, noted the external signs. The digital component was highlighted by a small number of parents From all options available parents tend to use entertaining content and schedule reminders Half of the parents who spoke about the child's attitude to the toy noted that the child perceives it as a friend. At the same time, a quarter said that the child is afraid of the toy because it behaves like a live one
Further research directions: Opportunities and risks of using Iot for children's development The child's attitude to digital toys: animate or inanimate? Adult's attitude to children's use of digital toys, their role as a mediator
Reference Cauldron S., Di Gioia R., Gemo M., Holloway D., Marsh J., Mascheroni G., PeterJ., Yamada- Rice D. Kaleidoscope on the Internet of Toys - Safety, security, privacy and societal insights,EUR 28397 EN, doi:10.2788/05383 Hains R., Jennings N.Critiquing Children s Consumer Culture: An Introduction to The Marketing of Children s Toys. 2021. DOI:10.1007/978-3-030-62881-9_1 Mascheroni G., Holloway D. Introducing the Internet of Toys: Practices, Affordances and the Political Economy of Children s Smart Play. 2019. DOI:10.1007/978-3-030-10898-4_1 McReynolds, Emily & Hubbard, Sarah & Lau, Timothy & Saraf, Aditya & Cakmak, Maya & Roesner, Franziska. (2017). Toys that Listen: A Study of Parents, Children, and Internet- Connected Toys. 5197-5207. 10.1145/3025453.3025735
