Optimise Reach Through Tailored Tweets & Public Response Forum
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GOOGLE MONTH
‘DIGITAL ALPHABET’
WEEK4; TIPS & RESOURCES
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UPSKILL WITH OUR DIGITAL
MARKETING ‘TIPS’ IN OUR
DIGITAL ALPHABET FOR
GOOGLE MONTH 2014
T
Tweet frequently, tweaking your content slightly to send it out at different times of the day
to optimise your reach.
Text tailored to your target audience will help create the right emotions and help to put
them in the frame of mind to book with you.
TripAdvisor has launched a new 'Q&A' service for users that allows hotels and other
travellers to respond to their queries in a public forum.
Find out more here:
www.twitter.com
www.tripadvisor.com
http://bit.ly/1s0xmMq
http://bit.ly/1mmQtiQ
U
Use a tagline below or next to your logo to associate a memorable phrase with your brand
name on your website.
Use bullet points on your landing page to list important messages and features. This will
reinforce your selling points.
Utilise Instagram to reach over 200 million users, 57% of whom access the platform daily.
Find out more here:
www.instagram.com
https://support.google.com/webmasters/answer/35769
V
Vine is a mobile app owned by Twitter that enables its users to create and post short video
clips (up to six seconds).
Visuals can be used, on your website, to showcase your business from all possible angles,
build trust and create the right emotions in potential customers.
Vimeo is a very popular video-sharing website on which users can upload, share and view
video.
Find out more here:
http://bit.ly/1s0xmMq
www.vimeo.com
W
Webmaster Tools from Google will help you optimise your website performance.
Wordpress.com is a great blogging platform with a range of web templates to choose from.
Wordswag is a useful app for adding captions to images in a variety of stylised fonts.
Wordsalad is a handy app for creating 'word cloud' graphics.
Find out more here:
https://support.google.com/webmasters/answer/35769
www.wordpress.com
http://wordswag.co/
http://bit.ly/1zWUkbb
X
‘Xerox' was formerly used to refer to photocopying, now we are 'Skyping' our contacts when
we want to call them online!
Find out more here:
www.skype.com
Y
YouTube - the video online library where you can upload your videos to & search for a wide
range of videos.
YouTube gets the most web visits after Google and Facebook & every 60 seconds, 100
hours of video are uploaded to YouTube.
You should always respond to both positive and negative reviews
on TripAdvisor to maintain a consistent brand presence.
Find out more here:
www.youtube.com
www.tripadvisor.com
Z
Zen is the art of 'social media maintenance': post, respond, engage, measure, repurpose
and measure again !
Find out more here:
http://blog.paper.li/
GOOGLE MONTH
WEEK 4 HANGOUT
Join us for
Week 4
of
our series of ‘Google
Month’ Hangouts on
YouTube
and learn how
to create content on
YouTube, advertise
your video and
increase the views of
your video!
MEET THE SPEAKER
Click here to view Hangout
Javier Iglesias Meijome, Google
KEEP CHECKING INTO
WWW.FAILTEIRELAND.IE
FOR OUR
LATEST WEBINARS AND RESOURCES!
Continue your CPD with our monthly Webinars and our Digital Alert e-zine for
all the latest developments in digital marketing for the tourism industry!
Utilise Twitter for frequent, tailored tweets at different times to optimise reach. Engage with TripAdvisor's new Q&A service. Incorporate taglines to enhance brand association. Leverage Instagram for broad user outreach. Utilize Vine and Vimeo for short video clips. Enhance website visuals and performance with Google Webmaster Tools and Wordpress templates. Use Wordswag for stylised captions on images.
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Presentation Transcript
T Tweet frequently, tweaking your content slightly to send it out at different times of the day Tweet frequently, tweaking your content slightly to send it out at different times of the day to to optimise optimise your your reach. reach. Text tailored to your target audience will help create the right emotions and help to put Text tailored to your target audience will help create the right emotions and help to put them in the them in the frame frame of mind to book with you of mind to book with you. . TripAdvisor has launched a new 'Q&A' service for users that allows hotels and other TripAdvisor has launched a new 'Q&A' service for users that allows hotels and other travellers travellers to respond to their queries in a public forum to respond to their queries in a public forum. . Find out more here: Find out more here: www.twitter.com www.twitter.com www.tripadvisor.com www.tripadvisor.com http:// http://bit.ly/1s0xmMq bit.ly/1s0xmMq http:// http://bit.ly/1mmQtiQ bit.ly/1mmQtiQ To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
U Use a tagline below or next to your logo to associate a memorable phrase with your brand Use a tagline below or next to your logo to associate a memorable phrase with your brand name on your name on your website. website. Use bullet points on your landing page to list important messages and features. This will Use bullet points on your landing page to list important messages and features. This will reinforce your selling points reinforce your selling points. . Utilise Utilise Instagram to reach over 200 million users, 57% of whom access the platform daily Instagram to reach over 200 million users, 57% of whom access the platform daily. . Find out more here: Find out more here: www.instagram.com www.instagram.com https://support.google.com/webmasters/answer/35769 https://support.google.com/webmasters/answer/35769 To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
V Vine is a mobile app owned by Twitter that enables its users to create and post short video Vine is a mobile app owned by Twitter that enables its users to create and post short video clips (up to six seconds clips (up to six seconds). ). Visuals can be used, on your website, to showcase your business from all possible angles, Visuals can be used, on your website, to showcase your business from all possible angles, build trust and create the right emotions in potential customers build trust and create the right emotions in potential customers. . Vimeo is a very popular video Vimeo is a very popular video- -sharing website on which users can upload, share and view sharing website on which users can upload, share and view video video. . Find out more here: Find out more here: http:// http://bit.ly/1s0xmMq bit.ly/1s0xmMq www.vimeo.com www.vimeo.com To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
W Webmaster Tools from Google will help you optimise your website Webmaster Tools from Google will help you optimise your website performance. performance. Wordpress.com is a great blogging platform with a range of web templates to choose from Wordpress.com is a great blogging platform with a range of web templates to choose from. . Wordswag is a useful app for adding captions to images in a variety of stylised fonts Wordswag is a useful app for adding captions to images in a variety of stylised fonts. . Wordsalad Wordsalad is a handy app for creating 'word cloud' graphics. is a handy app for creating 'word cloud' graphics. Find out more here: Find out more here: https:// https://support.google.com/webmasters/answer/35769 support.google.com/webmasters/answer/35769 www.wordpress.com www.wordpress.com http://wordswag.co http://wordswag.co/ / http:// http://bit.ly/1zWUkbb bit.ly/1zWUkbb To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
X Xerox Xerox' was formerly used to refer to photocopying, now we are 'Skyping' our contacts when ' was formerly used to refer to photocopying, now we are 'Skyping' our contacts when we want to call them online! we want to call them online! Find out more here: Find out more here: www.skype.com www.skype.com To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
Y YouTube YouTube - - the video online library where you can upload your videos to & search for a the video online library where you can upload your videos to & search for a wide range range of videos. of videos. wide YouTube gets the most web visits after Google and Facebook & every 60 seconds, 100 YouTube gets the most web visits after Google and Facebook & every 60 seconds, 100 hours of video are uploaded to YouTube. hours of video are uploaded to YouTube. You You should always respond to both positive and negative reviews should always respond to both positive and negative reviews on on TripAdvisor to maintain a consistent brand presence TripAdvisor to maintain a consistent brand presence. . Find out more here: Find out more here: www.youtube.com www.youtube.com www.tripadvisor.com www.tripadvisor.com To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
Z Zen is the art of 'social media maintenance': post, respond, engage, measure, repurpose Zen is the art of 'social media maintenance': post, respond, engage, measure, repurpose and measure again and measure again ! ! Find out more here: Find out more here: http://blog.paper.li http://blog.paper.li/ / To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
GOOGLE MONTH W EEK 4 HANGOUT Join us for Join us for Week 4 our series of Google our series of Google Month Hangouts on Month Hangouts on YouTube YouTube and learn how and learn how to create content on to create content on YouTube, advertise YouTube, advertise your video and your video and increase the views of increase the views of your video! your video! MEET THE SPEAKER Week 4 of of Javier Iglesias Meijome, Google Click here to view Hangout Click here to view Hangout To view hyperlinks, open presentation in slideshow view To view hyperlinks, open presentation in slideshow view
