No more flipping through the farmers’ calendar! Six good times to remember for newsletter discount marketing

Welcome To Bulk SMS Master Tittle: No more flipping through the farmers calendar! Six good times to remember for newsletter discount marketing According to Voucher Cloud , the proportion of consumers who are willing to use electronic discount coupons is as high as 93%, which means that people are very willing to use email to receive store information. Campaign Monitor also pointed out that 40% of consumers will further use email to share received discount information with friends. In other words, you can get a higher rate of return by conducting discount promotions through e-newsletters. E-newsletter delivery timing for festive marketing According to Marketing Sherpa , 86% of consumers hope to receive e-newsletter offers once a month. Mastering this frequency would be a good choice; or we can try to be more thoughtful. Experian statistics indicate that about 30% Marketers will let subscribers decide how often they want to receive e-newsletters, so sending them based on their preferred frequency can further increase customer satisfaction and reduce unsubscription rates.

After all, more discounts are not always better. Too frequent marketing activities will make consumers feel bored rather than surprised . Therefore, mastering the appropriate timing is important! Here we have compiled six auspicious times for you, so you don t have to worry about when to launch discounts! New Subscriber Newsletter Membership According to a survey by Technology Advice , obtaining a discount code or discount coupon is the number one incentive for consumers to subscribe to e-newsletters. When new users subscribe to your newsletter, don t miss this opportunity to encourage them to spend through promotions or discount coupons. For example, GU launched Bulk SMS Service electronic discount coupons exclusive to e-newsletter members, while increasing the number of e-newsletter subscribers and consumption motivations, and catering to both customers and customers. H&M provides newly registered members with discounts for a limited time of 7 days to seize the opportunity for new users to register and encourage them to make purchases. Newsletter delivery timing member registration According to a survey by Technology Advice, 57% of consumers said that if merchants

launched exclusive offers for repeat customers , their willingness to spend would increase. For example, after accumulating consumption points or amounts, you can be promoted to VIP and receive unique discounts or gifts. This is a very common and effective approach. Loyal customers who spend frequently are an important group that creates revenue. Timely email discounts can effectively maintain relationships with old customers! Newsletter delivery time for subscribed members Customers who have purchased before have a high probability of purchasing again. Coupons or discount If the product is in the preparation stage of being put on the shelves, early bird marketing can be used to increase visibility, increase consumer interest, and create a consumer atmosphere before it is put on the shelves. Harry's, an online retailer, provides free gifts to customers who share the website before the website is officially launched. Through this strategy, Harry's already has more than 100,000 subscribers before the website is officially launched. Newsletter delivery time Launching early bird discounts before products are launched can stir up consumer sentiment and grasp the According to Technology Advice , 48% of consumers are willing to receive more marketing information as long as the email content is more customized . Mastering the timing of customized discount marketing and pushing consumers at the right time can greatly stimulate their willingness to consume. For example, provide discount coupons to consumers on their birthdays to encourage them to "buy a gift for yourself"; or provide limited-time discount codes or freebies to inactive users or items forgotten in the shopping cart . Shipping promotions, remind them "You forgot to take me to the checkout" and let them complete the forgotten consumption. E-newsletter delivery timing E-newsletter customization Anniversaries, Father's Day, Mother's Day, Valentine's Day..., or use some humor, such as 1111 Singles' Day, 38 Women's Day, discount marketing of course cannot miss these opportunities when consumers have already prepared silver bullets. With some tips, you can make your marketing results more effective. For example, extend the period of your discount coupon to a period after the festival, extending the festival effect and increasing the incentives for customers to return to purchase.

Use discount marketing for crisis management When an e-newsletter accidentally makes a mistake, using compensation offers to recover from embarrassing mistakes is not only a good opportunity for discount marketing, but it is also a very effective way to handle crises. For example, giving discount coupons or increasing the discount amount can reduce users' negative impression and turn crisis into opportunity. E-newsletter delivery timing for festive marketing Timing is business opportunity. A good marketing is to deliver good things to customers at the right time. Master the key moments of Coupon e-newsletter marketing: make new customers unable to resist placing orders; make old customers come back to make purchases; make forgotten shopping carts active; increase buying momentum for newly launched products; add fuel to festival marketing points; or resolve a crisis into a turning point. Among the many marketing strategies in recent years, native advertising "Native Advertising" has become quite popular! The popularity of smart phones has caused " modern people to look down at their phones up to 150 times a day on average, and they look at their phones once in less than 7 minutes on average! " The rise of the eyeball economy has also allowed brands and advertisers to seize native advertising

opportunities. Native advertising opportunities have grown 5 times, and advertisers and publishers love it Native advertising, in short, is a form of advertising that allows consumers/listeners to read naturally and not easily find themselves reading ads . For example, on social media, you can see dynamic sponsorships, suggested posts, or YouTube short movies on the dynamic wall. When the video is interesting and popular, the number of viewers and sharing rate will continue to increase, regardless of whether it is an advertisement. . These are the reasons why native advertising has become a favorite among advertisers and publishers. A lot of data proves that native advertising is of great help to brand exposure! 63% of advertisers believe that native advertising can effectively increase consumer participation; 53% of netizens view native advertising more often than traditional display advertising. The native advertising investment budget of social media and bloggers was approximately US$4.7 billion five years ago. By 2018, it was estimated to be US$21 billion, an increase of more than 5 times! 5 factors that combine native advertising newsletter monetization In fact, in order to monetize e-newsletter marketing, it can also be combined with native advertising. Although there are still few publishers in the market that integrate native advertising content into email content, this is actually an excellent digital channel for

reaching consumers. This allows subscribers and advertisers to better understand what each other is thinking, and at the same time achieves the core purpose of monetizing content. Here are 5 reasons to add native advertising to your email marketing strategy: Publishers receive free content benefits Creating content not only requires cost and time, but also continuously produces high-quality and innovative content for readers. In fact, it is quite challenging for small publishers/media. However, if native advertising resources are provided on the website, not only will advertisers automatically provide good content, but also subscribers will be able to see different content in the newsletter templates they receive. In this way, not only can media companies obtain free content, but advertisers can also achieve high exposure, reach, and improve brand benefits. Naturally, the return on investment in advertising sales will also increase accordingly. Native advertising does not have the problem of pop-up ad blocking In the past, many media and websites used pop-up advertisements to increase revenue. However, since more and more people have installed browsers that "automatically block web ads", bombardment advertising techniques have become difficult to attract readers' attention. However, if native ads are placed in the e-newsletter space, ad filters will not be able to block them. At the same time, when readers read online emails, the native ads can be displayed and CPM ads can be executed on each e-newsletter platform. E-newsletter integrated with online advertising server Some e-newsletter monetization platforms will integrate "Ad Servers" tools to allow publishers and advertisers to conduct subsequent e-newsletter exposure. For example, after a publisher uploads an advertisement, the e-newsletter platform system will automatically select and place it in the email, and at the same time, it can accurately track each chargeable CPM. If some platforms encounter server limits, they can select ad lists from their own network to backfill the email ad level. Built-in exposure targeting improves return on investment

Native advertising exposure in e-newsletters can also achieve precise target audience setting and focused marketing purposes to increase the chance of reaching the most relevant audiences. Including targeting geographical location, device usage, online behavior, and content orientation to deliver the right native ads to the right subscribers. In this way, adhesion and click-to-open rate can be optimized. Native email advertising brings subsequent revenue The study found that more than 53% of readers will see native ads, and 18% even increase their shopping intention. Therefore, it is not difficult for valuable content to be delivered to consumers through digital channels through reliable publishers, and for email ads to be converted into real income. This series of steps is no longer difficult. In conclusion From the above discussion, it can be determined that adding native advertising to the e-newsletter marketing strategy has been proven to actually bring about a win-win situation in terms of clicks, conversions, benefits and other evaluation items. Especially with the popularity of online media and social media, brand exposure, publishers and readers' adhesion, through the native advertising strategy of e-newsletters, can bring considerable revenue conversion! Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulksmsmaster.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100