NIH-Funded Studies on Food Marketing and Its Impact on Children's Health

Layla Esposito, Ph.D. and her team at the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) are conducting studies funded by the NIH to investigate the effects of food marketing on children. They are exploring the role of food advergames, the impact of healthy and unhealthy food toys on children's choices, and ways to reduce the influence of screen time on dietary behaviors. This research aims to improve children's health outcomes by understanding how food marketing strategies can influence their behaviors and preferences.

• Food Marketing
• Childrens Health
• NIH-Funded Studies
• Advergames
• Dietary Behaviors

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1. NIH FUNDED STUDIES RELATED TO FOOD MARKETING Layla Esposito, Ph.D. Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD)

2. A GLANCE AT THE NIH PORTFOLIO ON FOOD MARKETING NICHD is currently funding 3 grants NCI is currently funding 3 grants, and 3 have been recently completed NIDDK has 1 completed grant

3. PI: NORA RIFON, MICHIGAN STATE UNIVERSITY (R21 HD061761) IMPACT OF FOOD ADVERGAMES TARGETING CHILDREN ON DIETARY BEHAVIORS Objective: To identify the role of food advergames in determining children s dietary behaviors and health status Specific Aims: To identify the pervasiveness of food advergame play among different socio-demographic groups of children To determine the mechanisms of influence that food advergames use to attract children to their brands and other outcomes of health status, dietary behaviors, and food and brand preferences

4. PI: DONNA MATHESON, STANFORD UNIVERSITY (R21 HD060957) EFFICACY TRIAL OF EXAMINING HEALTHY OR UNHEALTHY FOOD TOYS ON CHILDREN S FOOD CHOICE Objective: To examine the effects of healthful and unhealthful food-related toys and classroom activities on preschool children s choice of either fruit or candy. Hypothesis tested: From a selection of fruit and candy, children will choose more candy while exposed to the unhealthful food toy condition and more fruit while exposed to the healthful food toy condition compared to the no food toy control condition

5. PI: DONNA JOHNSON, UNIVERSITY OF WASHINGTON (R21 HD052864) UNPLUGGED AND MEDIA SAVVY: REDUCING THE IMPACT OF SCREEN TIME Objective: To develop and test the feasibility of a multi- level intervention to reduce sedentary behavior and minimize the impact of media promotion of food Includes a student and family media literacy curricula to build skills for critical assessment of food advertising and reduce purchases of highly advertised, energy dense foods

6. STUDIES FUNDED BY NCI - ONGOING Impact of food ads and PSAs on Child and Teen Eating and Obesity Across Media Markets PI: Leslie Snyder, University of Connecticut Storrs (R21 CA141293) Television Advertising and Children s Diet, Activity, and Obesity Prevalence PI: Lisa Powell, University of Illinois at Chicago (R01 CA138456) TV Watching Exposure, Eating and Nutrition Study Career development award PI: Lisa Sutherland, Dartmouth College (K07 CA113949)

7. STUDIES FUNDED BY NCI/DK COMPLETED Marketing health to Latinos through tiendas PI: Guadalupe Ayala, San Diego State University (R21 CA120929) Study Completed Youth Exposure to Food and Beverage Placement in Movies PI: Lisa Sutherland, University of North Carolina Chapel Hill (R21 CA116706) Study Completed Economic Analysis of the Impact of Food Advertisements PI: John Cawley, Cornell University (R21 DK073674) Study Completed