Maximize Your Notary Business Success with Effective Marketing Strategies
Discover how to monetize your notary commission, offer specialty services, and market your business effectively online and offline. Learn why people need notaries and how you can make a difference in their crucial life moments.
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Why Choose a Notary Business This Work Matters! Make a living helping people when they need you the most Over 1 billion documents notarized every year When do people need notaries?
People Need Notaries: When they re Buying Stuff When they re selling stuff When they re being born (or adopting) And when they re sick or dying, or otherwise planning their estate Lots of stuff in between!
How to Monetize Your Notary Commission Specialty (General Notary Work) Notary Work Mortgage Loan Signings Remote Online Notarization Sidehustles & Additional Services
Specialty Notary Work Also known as General Notary Work Everything a Notary does outside of loan signings Types of Specialty s Estate Planning Documents Adoption Paperwork Hospital and Medical Facilities Jailhouse and Prisons Vehicle Auto Transfers
How to Market Your SNW/GNW Notary Business Four Main Ways to Market Online Notary Directories Referral Relationships Traditional Advertising Search Engine Optimization (SEO)
How to Market Your SNW/GNW Notary Business Online Notary Directories www.NotaryCafe.com www.NotaryRotary.com www.123Notary.com
How to Market Your SNW/GNW Notary Business Referral Relationships Attorneys Social Workers Medical Offices Bank Tellers Tow yards Financial planners UPS Stores Etc
How to Market Your SNW/GNW Notary Business Traditional Advertising Car Magnets Local Newspaper/Pennysaver Display ads Craigslist advertising Business Cards The NextDoor App Thumbtack App
How to Market Your SNW/GNW Notary Business Search Engine Optimization (SEO) Have a website packed with value and content your customers are looking for Use an easy to remember domain name that uses keywords Have at least one or two social media accounts (more is better) Implement the FREE services from Google My Business www.Google.com/business Learn how to do SEO correctly and consistently and your phone will ring and ding all year long. ANSWER your phone!
Next Level Notary Stay in Touch If they needed a notary once, they ll need a notary again Or they ll know someone who does
Resources for Specialty Notary Work Montana Secretary of State and your handbook/statutes www.sosmt.gov/notary/ The NNA Membership Hotline https://www.nationalnotary.org/membership/hotline Laura Biewer www.CoachMeLaura.com Professor Closen s Notary Best Practices by Michael Closen https://www.nationalnotary.org/closen-best-practices-guide CRM for Notaries- www.NotaryCoach.com/tomm
Mortgage Loan Signings Called; Loan Signing Agent; Notary Signing Agent; Signing Agent; LSA; and NSA Assists with the document packages associated with real estate transactions- applications, closing documents, etc. Could be hired by Escrow/Title Officers, Closing Attorneys, or Signing Companies (or even by members of the general public) Fees are outside standard notary rules
The Four Pillars of a Loan Signing Business Competency Confidence Integrity Likeability
Your Two Main Responsibilities Expertly Perform the Duties You Have Been Hired to Do Lay the Foundation for a Relationship That Will Last BEYOND This One Single Transaction
How to Grow Your Loan Signing Business Optimize your online directory profiles Choose a business model Forever be the student
Optimize Your Online Directory Profiles 123Notary; NotaryRotary; NotaryCafe; And SigningAgent.com Start with LinkedIn Include the three p s Personality Passion Picture
Choose Your Business Model Independent Contractor for Signing Companies Escrow Direct Hybrid
Independent Contractor Step 1 Register with Major Platforms SnapDocs SigningOrder.com NotaryDash
Independent Contractor Step 2 Sign Up with Signing Companies Recommend 100 companies (or more for rural) www.NotaryReviews.org www.XomeSignings.com
Escrow Direct Personal Network Cold
Escrow Direct- Personal Network Ask for referrals from: Real Estate Agents Loan Officers Real Estate Attorneys Sample Conversation:
Heres a conversation I had with my friend, Shane, a loan officer: Bill: Hey Shane, I see you hustlin and posting such great work for your clients all the time. I am happy for you-Congratulations! Shane: Thanks Bill! Looks like you re killin it too! Bill: Yeah, I am loving this mobile notary gig. It s blowin up more than I ever thought possible! Speaking of which, I am always looking for great escrow officers to work with. Who is your favorite escrow officer? Shane: Oh man, I have three that are amazing! Maria at Fidelity, Paul at Pioneer, and Imelda at Mirage. Bill: Three favorites!!! I love it! What makes them your favorites? Shane: Maria is OCD and has perfect files that close on time with, no questions asked. Paul takes great care of my clients and has one of those personalities they just love. Imelda has been in the business for over 30 years and if I have a wonky file, she gets it done! Bill: Oh man, these are exactly the kinds of people I want to work with. Would you mind introducing me via email, or with a meeting? Shane: I ll do an email intro right now on all three of them! Hope it works out!
Escrow Direct- Cold Make a list of Escrow/Title companies in your area Identify who works there Research what they re up to on social media, LinkedIn, and Google Find a creative and unique way to reach out Focus on THEM, not you and your services Avoid the Number One Mistake Word Vomit
Escrow Direct Secret The Fortune is in the Follow-Up
Forever Be The Student Sign & Thrive: How to Make Six Figures as a Mobile Notary and Loan Signing Agent www.SignandThrive.com National Notary Association Certification https://www.nationalnotary.org/montana/signing-agent Carol Ray s Notary2Pro Course & Certification https://www.notary2pro.com/ Sign & Thrive Course www.NotaryCoach.com/course One on One Loan Signing Appointment and Document Review- Laura Biewer www.CoachMeLaura.com
Resources for Loan Signing Community of Notaries that Review Signing Companies and Provide a List- www.NotaryReviews.org www.123notary.com www.notarycafe.com www.notaryrotary.com www.signingagent.com LinkedIn Training Course: https://www.postroadconsulting.school/p/linkedin-personal-best- club?affcode=169755_gprhe4ce
Remote Online Notarization (RON) and Remote Ink-signed Notarization (RIN) The Montana Opportunity Notarize for anyone in the world (that can pass an ID verification) Signers can be just about ANYWHERE in the World Over 1.25 Billion Documents Annually
How to Get RON/RIN Business Escrow/Title Companies, Signing Companies, & Lenders Attorneys General Public
RON/RIN Escrow/Title Companies, Signing Companies, & Lenders Build Relationships with Tech-Advanced Companies- Ask them if they re ready Ask signing companies if they use RON/RIN Notaries
RON/RIN Attorneys Actively reach out and introduce your services Market to states that have not yet approved RON/RIN Remember the mantra The Fortune is in the Follow Up!
RON/RIN The General Public Your Digital Presence Website: Organized & Clean Clear Call to Action Provides Value and Content Optimized Keywords: Notary near me online notary remote notary notary public
RON/RIN The General Public Your Digital Presence More SEO: Google My Business Local Maps, Schema, and NAP Correct and Consistent Properly tagged photos and videos Social Media: LinkedIn Facebook Instagram Twitter Hundreds of others
RON/RIN The General Public Going Next Level Become the expert Blog Vlog
Resources for RON/RIN NNA Overview Course https://www.nationalnotary.org/montana-remote-online-notary- qualification-training Montana SOS Resources: https://sosmt.gov/notary/technology-based-notarization-remote-r-o-n- ipen/ Platform Training: List of approved platforms on SOS site SEO Training- www.NotaryCoach.com/seo Social Media Expert Training- www.NotaryCoach.com/getknownsalespage
Sidehustles & Additional Services Wedding Officiant Field Inspections Apostille & eApostille Mobile Fingerprinting (Hard-card Only)
Sidehustle Resources Wedding Officiant- https://www.unboringofficiant.com/notarycoach/ Field Inspections- https://www.sofi.us/home_page.html Apostille- Training https://www.lawrenceinstitutefornotaries.com/how-to-apostille Montana SOS- https://sosmt.gov/notary/apostilles/ Certifix Live Scan https://www.certifixlivescan.com/
Q & A and Contact Info Montana Secretary of State Montana Capitol Building, Rm 260 P.O. Box 202801 Helena, MT 59620-2801 Front Desk: 406-444-2034 Bill Soroka at NotaryCoach.com www.NotaryCoach.com Orders@NotaryCoach.com Text Messages: 602-309-0706
