Mastering News Exposure for Your Business: Tips & Strategies

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Learn valuable tips and strategies from presenter Shelby Thom on how to effectively tell your business story and gain news exposure. Discover the importance of connecting with the media, understanding newsworthiness, drafting compelling press releases, and engaging in sample TV news stories. Get insights on writing attention-grabbing content, contacting the right people, and utilizing visuals to enhance media coverage.

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HOW TO GET YOUR STORY TOLD Tips for obtaining news exposure for your business Presenter: Shelby Thom

CONNECTING WITH THE MEDIA Press Release: Purpose Pique Curiosity: Unique Compelling: Evoke Emotion Exciting: New Leadership: Industry-Wide

WHAT IS NEWSWORTHY? Timeliness Relevant Unique Novel, Rare Industry-wide Proximity Impact or Consequence Conflict Human interest Larger Issues

SAMPLE TV NEWS STORIES Penticton s five craft breweries are tapping into new-found marketing potential by joining a province-wide beer tourism initiative. As Shelby Thom reports, being added to the BC Ale Trail is expected to attract more beer-lovers to the heart of wine country. https://globalnews.ca/video/3535905/penticton-craft-beer-biz-booming

SAMPLE TV NEWS STORIES Five small B.C. wineries have teamed up to take on a trade goliath: laws that make it easier to sell their products in other countries than in other Canadian provinces. https://globalnews.ca/video/3812585/okanagan-wineries-to-intervene-in- supreme-court-over-trade-barriers

HOW TO WRITE A PRESS RELEASE Succinct Include quotes To the Point Send it to the Right Person President, Senior Management, etc. Contact information Know your audience First line contains hook or angle Be Available for an Interview! Photo/Video description Don t bury the lead! Keep language simple What are we looking at? Describe B-Roll visuals No jargon Visuals bring media to life!