Mastering Internet Marketing Strategies for Success
"Explore the various types of internet marketing including SEO, SEM, content marketing, social media marketing, and email marketing. Learn about techniques, tools, and advantages to enhance your online visibility and engage with your target audience effectively."
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Presentation Transcript
Dr . SNS RAJALAKSHMI COLLEGE OF ARTS & SCIENCE (Autonomous) Coimbatore -641049 Accredited by NAAC(Cycle III) with A+ Grade (Recognized by UGC, Approved by AICTE, New Delhi and Affiliated to Bharathiar University, Coimbatore) DEPARTMENT OF COMMERCE WITH DIGITAL MARKETING AND DATA MINING Topic : Types of Internet Marketing 1/X Types of Internet Marketing Mithra . B B.COM DM&DM
Search Engine Optimization (SEO) Purpose: Improve a website's visibility in search engine results. Techniques: On-page optimization (keywords, meta tags, content quality). Off-page optimization (backlinks, social signals). Technical SEO (site speed, mobile-friendliness). Tools: Google Analytics, SEMrush, Ahrefs. Types of Internet Marketing Mithra . B B.COM DM&DM 2
Search Engine Marketing (SEM) Purpose: Paid advertising to appear on search engine result pages (SERPs). Techniques: Pay-Per-Click (PPC) campaigns using platforms like Google Ads or Bing Ads. Advantages: Quick visibility and measurable ROI. Types of Internet Marketing Mithra . B B.COM DM&DM 3
Content Marketing Purpose: Create and distribute valuable, relevant content to attract and engage an audience. Types of Content: Blogs, eBooks, infographics, videos, and webinars. Benefits: Builds trust, improves SEO, and establishes expertise. Types of Internet Marketing Mithra . B B.COM DM&DM 4
Social Media Marketing (SMM) Purpose: Leverage social platforms to promote products or engage with audiences. Popular Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok. Strategies: Organic posts, sponsored content, influencer collaborations. Advantages: Enhances brand visibility and fosters community engagement. Types of Internet Marketing Mithra . B B.COM DM&DM 5
Email Marketing Purpose: Send targeted messages to prospects and customers. Key Elements: Newsletters, promotions, personalized offers. Tools: Mailchimp, HubSpot, Constant Contact. Benefits: High ROI and direct communication. Types of Internet Marketing Mithra . B B.COM DM&DM 6
THANK YOU Types of Internet Marketing Mithra . B B.COM DM&DM 7
