Managing Reputation Risk Through the Life Cycle
Explore strategies for managing reputation risk through the life cycle, including post-crisis recovery, stakeholder engagement, and crisis preparedness. Learn to categorize risks, enhance reputation, protect organizational resilience, and utilize strong reputation for strategic goals. The process involves horizon scanning, scenario planning, reputation risk assessments, and crisis management. Issues resolution, trust rebuilding, and strategic changes are essential for organizational growth and reputation rebuilding.
- Reputation Management
- Risk Assessment
- Crisis Preparedness
- Stakeholder Engagement
- Organizational Resilience
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Presentation Transcript
MANAGING REPUTATION RISK TROUGH THE LIFE CYCLE Pertemuan 9
TANTANGAN PASCAKRISIS:PEMULIHAN Insiden Recovery (Pemulihan) Krisis Isu
Maintain: Being good at the day job and delivering on your brand promise Enhance: Excellence in delivery, plus specific initiatives, decisions, changes and announcements 4 pillars of Reputation Strategy Protect: Making sure your organization is as resilients as possible. Utilise: A good reputation should be utilized for the achievement of strategic goals.
Categorisation of Risk Reputation INTERNAL EXTERNAL INCIDENTS ISSUES
Horizon scanning Stakeholder engangement Listen and learning Reputation risk assesments Scenario planning Predict (sesi 10)
Reputation risk architecture Reputation risk assessment process Training and awareness raising Corporate citizenship Prevent (sesi 11)
Prepare (sesi 12) Crisis preparedness
Issues management (and resolution) Resolve (sesi 13) Change
Strategic crisis management Respond (sesi 14) Crisis communication
2. 1. Identifying and learning lessons (performance improvement) Post crisis-reviews Recover (Sesi 15) 3. 4. Rebuilding trust/reputation Organizational/strategic change
Source Managing Reputation Risk Through the Life Cycle (chapter 9) Crisis, Issues and Reputation Management, P.118-141
