Leveraging AI Technology for Humanization and Privacy in Industry
Explore how the management consulting team from B.B.BARNA School is addressing challenges such as privacy breaches and workforce transformation in the context of AI technology. The team aims to bring AI closer to humans, clarify its value, and promote ethical practices. Initiatives include developing the Element AI Academy to nurture AI talent and support regulatory compliance for security and privacy. Learn about their action plan and objectives to humanize AI through communication strategies.
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B B BARNA Management School Consulting Team AI ELEMENT AI Imagery and negative Gen-Pop perceptions Presented by: Alexander Diaz, Betsy Jimenez, Loren Medrano & Nathalie Duarte January 2020
B KEY ISSUE + CHALLENGES How can AI Companies can leverage on it assets to accelerate adoption and mitigate fear? Privacy breaches Transformation of workforce tasks Humanize AI
B B BARNA Management School Consulting team CONTEXT
B CONTEXT INDUSTRY ELEMENTAI Global Company $250 US MILLIONS in 3 rounds of funding Develops own platforms that serve mainly B2B Helps deployment in complex situations Started in 80 s No clear ROI of this technology. Showcase of Instances of Dehumanization Extreme Long Sell Cycle Privacy Breaches (CA, Google+)
B OBJECTIVES: Support Bring AI closer to humans by clarifying the value this technology has. Government and partner companies apply privacy initiatives Help the transformation of workforce tasks
B B BARNA Management School Consulting team ACTION PLAN
B AI Element How we are going to promote these opportunities? Company Develop Element AI Academy Create a prototype: inclusive workplace + home tasks. Humanize AI through a communication plan WHAT
B AI Element How we are going to promote these opportunities? Company Develop Element AI Academy Create a prototype: inclusive workplace + home tasks. Humanize AI through a communication plan Industry Support proper regulations development compliance for security and privacy purposes. WHAT
B 1. Develop Element AI Academy High AI knowledge and talent recruited (450 AI practitioners & 100+ PH.D.s) WHY 1. Elaborate different programs to students and current workforce (online). Program Short term Mid term Long term Period 40 hours 3 months 1 year Price Free USD$2,500 USD$7,000 HOW 2. Partnership with universities to incorporate AI mandatory courses applied to different existing careers. 3. Support in the formation of professors to include AI applications in their current signatures.
B 1. Develop Element AI Academy High AI knowledge and talent recruited (450 AI practitioners & 100+ PH.D.s) WHY 1. Elaborate different programs to students and current workforce (online). KEY TAKEAWAY Support in our current know-how to help in the formation of new professionals. Program Short term Mid term Long term Period 40 hours 3 months 1 year Price Free USD$2,500 USD$7,000 HOW 2. Partnership with universities to incorporate AI mandatory courses applied to different existing careers. 3. Support in the formation of professors to include AI applications in their current signatures.
2. Create a prototype: inclusive workplace + home tasks. B Humanize AI with our core target. Bring closer the people to technology world. WHY 1. Find a medical device partner and office industrial designers. 2. Identify consumer journey in order to provide solutions with AI. 3. Buildand test the prototype. 4. Sell the product with our partners. HOW
2. Create a prototype: inclusive workplace + home tasks. B Humanize AI with our core target. Bring closer the people to technology world. WHY KEY TAKEAWAY 1. Find a medical device partner and office industrial designers. 2. Identify consumer journey in order to provide solutions with AI. 3. Buildand test the prototype. 4. Sell the product to our partners. We want to transform people s live with AI technology. HOW
3. Humanize AI through a communication plan B People need to understand the value of AI and how can it change their daily tasks. WHY 1. Define a key message. 2. Place the content in online channels: YouTube, Tik Tok, Facebook, Instagram, LinkedIn and digital billboards. 3. Develop multisensorial experiences in long stay places (such as airports and hospitals). 4. Measure people acceptance on AI technology. HOW
3. Humanize AI through a communication plan B People need to understand the value of AI and how can it change their daily tasks. WHY 1. Define a key message. 2. Place the content in online channels: YouTube, Tik Tok, Facebook, Instagram, LinkedIn and digital billboards. 3. Develop multisensorial experiences in long stay places (such as airports and hospitals). 4. Measure people acceptance on AI technology. KEY MESSAGE: Imagine what AI can do for you? HOW
B AI Element How we are going to promote these opportunities? Industry WHAT Support proper regulations development compliance for security and privacy purposes.
B AI Element Implementation timeline
B AI Element RISKS RISKS OF DOING IT RISKS OF NOT DOING IT Lower growing pace. High rejection of the people. Competitors will take advantage of people acceptance.
B AI Element Target audience FROM B2B2C
B AI Element Target audience FROM TO B2B2C H2H
B AI Element Partners NATURAL UNNATURAL Medical devices manufacturing companies. Architects. Home builders. NGOs. Tech companies. Government. Privacy certification developers.
B B BARNA Management School Consulting Team FINANCIALS
B BUDGET US$ Millions 4.00 1.00 0.50 2.00 0.50 TOTAL BUDGET 12.1 USD MILLIONS Communication Plan Digital Billboards Experiences in Key Places Research Prototype Communication and Seek of Partner R&D Budget (Element Budget) Testing 5.20 0.20 3.50 1.50 2020 2021 2022 2023 Know How Transfer Free Courses Formation of Professors Testing 2.90 1.20 0.70 1.00 Students Mid Term Students Long Term 100 150 200 200 50 50 50 50 600,000 725,000 850,000 850,000
B B BARNA Management School Consulting Team Q&A
