LBI SEO Report Apr 2017: Organic Traffic Trends & Referral Insights

In April 2017, LBI's website experienced a 12% decrease in total sessions, yet organic traffic saw a 26% increase. The report delves into the top referrers over different time periods, highlighting shifts in traffic sources and keyword strategies. Discover how organic traffic growth is linked to improved keyword rankings and the emergence of new referring domains like Entrepreneur. Explore detailed insights on website performance, competitor analysis, and organic keyword distribution to optimize SEO efforts for Luxury Big Island.

• SEO
• Organic Traffic
• Referral Analysis
• Keyword Strategy
• Website Performance

bmaz Follow

Uploaded on Feb 28, 2025 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

Presentation Transcript

1. LUXURY BIG ISLAND SEO REPORT Apr 2017

2. EXECUTIVE SUMMARY Total sessions to the website decreased by 12%. 8000 7000 Total organic traffic increased by 26% and ranking organic keywords increased by 27%. 6000 5000 4000 3000 2000 1000 0 March April Sessions Organic Traffic Organic Keywords

3. TOP REFERRERS (6 MONTHS) 72% of LBI traffic in the past 6 months came either through Google or through direct links. Facebook traffic continues to increase due to higher share in 2017

4. TOP REFERRERS (APRIL) Referral trends does not deviate from generally established patterns. Google, direct traffic and internal referrals still make up the bulk of the traffic. However, direct traffic has dropped 10%. Yahoo and Bing and seen increased gains while Facebook share of the traffic has almost doubled compared to the previous month. Entrepreneur.com has contributed to a share of traffic this month.

5. TOP WEBSITE REFERRERS (30 DAYS)

6. Organic traffic/month continues to increase. Traffic in this period increased by 26% compared to the previous month. Increase in organic traffic if partially driven by the increase in ranking keywords (27%). ORGANIC TRAFFIC

7. SEO AUDIT

8. Entrepreneur is a new addition to the list and has a high LinkedIn score TOP REFERRING CONTENT

9. KW overlap with competitors has not changed in the past month. chproperties is the main competitor when it comes to keyword overlap and number of keywords. MAIN ORGANIC COMPETITORS

10. Good mix of keywords on different page positions. Over 100 keywords on the first search page (1-10). Overall distribution has not changed compared to the previous month. ORGANIC POSITION DISTRIBUTION

11. TOP ORGANIC KEYWORDS AND PAGES

12. Previous Position Position Movement Current Position Keyword URL black sand beach hawaii 17 up 15 /areas/mauna-lani/49-black-sand- beach/ waiki 10 up 9 /areas/waikii-ranch/ waimea 34 up 30 /areas/waimea/ waikoloa 23 up 21 /areas/waikoloa-resort/ kolea at waikoloa beach resort 16 down 20 /areas/waikoloa-resort/kolea/ hawaii luxury real estate 6 down 10 / fairways at mauna lani 9 up 5 /areas/mauna-lani/fairways-at- mauna-lani/ TOP MOVERS real estate big island hawaii 13 lost - /areas/waimea/ kamilo beach 19 up 11 /areas/mauna-lani/ka-milo/ big island news now 42 up 16 /news/ mauna kea villas 7 up 3 /areas/mauna-kea/villas-at-mauna- kea/ big island real estate 14 up 11 / kukio 5 up 3 /areas/kukio/ waikoloa fairway villas 20 up 11 /areas/waikoloa-resort/fairway-villas- at-waikoloa/ waimea real estate 13 up 10 /areas/waimea/

13. SOURCES