Kiwanis TN-KY Strategic Plan 2024-2029
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2
Tactics:
1
. Encourage new members to introduce their friends to Kiwanis
2
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3. Cover registration at Conventions (per KI directive). Club pay
first quarter dues.
4. Provide quarterly leadership meetings from District, would count
as a club meeting for attendance purposes.
5. Encourage use of technology in all club activities.
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3
Tactics:
1. Appoint SLP alumni to co-chair; following post-secondary education.
2. Club sends letters of congratulations to Key Club and Circle K upon
graduation-stay in touch with Kiwanis.
3. Share projects with SLP’s
4. Invite SLP members to summer club meetings (they may be out of school
based on type of school schedule).
5.
Those headed for college could seek out the Circle K Club at their college.
Those going on to technical training or straight into the workforce should be
encouraged to join a Kiwanis Club nearby.
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4
Tactics:
1. Recognize member’s birthdays and anniversaries.
2. Have a weekly, quarterly or bi-annual award of outstanding service to
club/community.
3. Perfect attendance award: Criteria established by club- 3 months etc,
and or Fast Track award for those with less than 5 year membership
have gone above and beyond in club activities.
5. Recognize donation of time to children’s community projects.
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5
Tactics:
1. Appoint a marketing chair; responsible for maintaining website, Facebook,
other social media.
2. Invest in more visible advertising; the highway AV screens.
3. Be more involved in other community events.
4. Having a new fund raiser that will have city-wide appeal. Will have
promotional Kiwanis materials visibly displayed at event. Contact Mayors, city
managers and school Superintendents
for ideas.6
(Discussed in Goal 1 concerning clubs funding those attending the events).
5. At DECON have scheduled time for ALL to provide a feedback session to
discuss way to improve District, Division and Clubs. Involve all.
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7
Tactics:
1. Don’t let a member sit idle; get them involved.
2. Get more involved in the school programs; not rely on an educator contact to
coordinate.
3. Don’t burnout event chairpersons.
4. Encourage corporate sponsors.
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8
Tactics:
1. Continuous contact w/stakeholders involve their participation in projects and
events.
2. Share goals of Kiwanis and results of the projects the stakeholders have an
investment.
3. Encourage members to wear Kiwanis branded clothing.
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10
Tactics:
1. Employ the KI sanctioned use of project funds to help those not able to
afford to attend conventions.
2. Have club use unique aspects to raise funds for those member’s to attend
conventions.
3. Demographic study of community and target for inclusion.
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11
Tactics:
1. Visit retirement homes to discuss possible satellite club activities and,
members.
2. Host activities at youth centers.
3. Host back-to-school and schools-out-for-the-summer, activities in
community.
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12
Tactics:
1. Visit colleges and participate in possible visits and work shop of community
services.
2. Participate in Heritage month activities in community.
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14
Tactics
1. Encourage both on- line training of officers and in seat training at
conventions.
2. Each club should determine the concept of continuity and consistency when
approving or voting of service length by club officers.
3. Request Division and/or club individual leadership training by District
trainers.
4. Center one program a year at clubs on topics related through better
leadership skills.
5. Ensure members know what Servant Leadership involves.
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15
Tactics:
1.
Develop a Succession plan for leaders.
2. Past leadership and board look at the years activities and see what went
well and what did not. Focus on improvement processes in all areas of club
management.
3. Encourage more members attend all District conventions. (Fund the cost
through club activities).
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16
Tactics:
1. Recognition of leadership at community and city meetings.
2. Use social media to highlight the role of president in club and club’s actions
in community.
3. Contact local Chamber of Commerce for potential leadership seminars etc.
4. Encourage all club members to complete the leadership courses in KI
website- adds value to members and may generate potential leadership for
club.
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17
G
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18
Tactics:
1. Use strategic planning methods on service projects. Don’t just evaluate on
funds raised, look at improvement processes.
2. Develop Standard Operating Procedures of each service project and use.
3. Develop a vision/mission that is applicable to your community needs.
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19
Tactics:
1. Work with other civic clubs and other Kiwanis clubs, do not shun away from
partnering projects.
2. Have member attend other civic clubs meeting to build relationships. Same
principle as interclub.
3. Invite other civic organizations to meetings.
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20
Tactics:
1. First, each club need to complete paper work requirements on a timely
base.
2. Clubs MUST ensure all phone and email addresses of members and
leadership is current, scrub the list each year. (Annually at a minimum)
3. Spotlight Division activities as reported by club. Clubs must send photos
and write-up’s of the activities.
4. Designate time at all DECONs and Mid-year for clubs to showcase their
service project.
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21
Tactics:
1. Develop with partnership a plan of action for a single community activity.
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22
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This strategic plan focuses on enhancing the Kiwanis member experience, building relationships with SLP alumni, recognizing and rewarding members, and improving marketing efforts. It aims to provide a modern membership experience, involve alumni in supporting future generations, increase opportunities for recognition, and enhance the marketing of local, district, and international events. The plan also targets membership growth and maintaining Kiwanis as the world's largest community service organization.
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Presentation Transcript
KY-TN Strategic Plan 2024-2029 1
Goal 1: Members Experience Create a consistent and meaningful Kiwanis member experience. 2
OBJECTIVE: Ensure a modern membership experience. Tactics: 1. Encourage new members to introduce their friends to Kiwanis 2. Establish more 3-2-1 clubs, Zoom meetings, ASK the new members how to improve the experience. 3. Cover registration at Conventions (per KI directive). Club pay first quarter dues. 4. Provide quarterly leadership meetings from District, would count as a club meeting for attendance purposes. 5. Encourage use of technology in all club activities. 3
OBJECTIVE: Help build strong relationships with SLP alumni and involve them in supporting future generations. Tactics: 1. Appoint SLP alumni to co-chair; following post-secondary education. 2. Club sends letters of congratulations to Key Club and Circle K upon graduation-stay in touch with Kiwanis. 3. Share projects with SLP s 4. Invite SLP members to summer club meetings (they may be out of school based on type of school schedule). 5. Those headed for college could seek out the Circle K Club at their college. Those going on to technical training or straight into the workforce should be encouraged to join a Kiwanis Club nearby. 4
OBJECTIVE: Increase opportunities to recognize and reward members. Tactics: 1. Recognize member s birthdays and anniversaries. 2. Have a weekly, quarterly or bi-annual award of outstanding service to club/community. 3. Perfect attendance award: Criteria established by club- 3 months etc, and or Fast Track award for those with less than 5 year membership have gone above and beyond in club activities. 5. Recognize donation of time to children s community projects. 5
OBJECTIVE: Improve overall marketing of local and district, and international events. Tactics: 1. Appoint a marketing chair; responsible for maintaining website, Facebook, other social media. 2. Invest in more visible advertising; the highway AV screens. 3. Be more involved in other community events. 4. Having a new fund raiser that will have city-wide appeal. Will have promotional Kiwanis materials visibly displayed at event. Contact Mayors, city managers and school Superintendentsfor ideas.6 (Discussed in Goal 1 concerning clubs funding those attending the events). 5. At DECON have scheduled time for ALL to provide a feedback session to discuss way to improve District, Division and Clubs. Involve all. 6
Goal 2: Growth Increase membership and maintain our status as the world s largest community service organization. 7
Objective: Create a growth strategy and recruitment campaign that encourages membership retention and dues payment. Tactics: 1. Don t let a member sit idle; get them involved. 2. Get more involved in the school programs; not rely on an educator contact to coordinate. 3. Don t burnout event chairpersons. 4. Encourage corporate sponsors. 8
Objective:Build and maintain a strong and consistent brand with internal and external stakeholders. Tactics: 1. Continuous contact w/stakeholders involve their participation in projects and events. 2. Share goals of Kiwanis and results of the projects the stakeholders have an investment. 3. Encourage members to wear Kiwanis branded clothing. 9
Goal 3: Diversity Promote equality, and involvement across our organization and make events more accessible to all members. 10
Objective: Manage club and district costs and expand the subsidy fund. Tactics: 1. Employ the KI sanctioned use of project funds to help those not able to afford to attend conventions. 2. Have club use unique aspects to raise funds for those member s to attend conventions. 3. Demographic study of community and target for inclusion. 11
Objective: Increase awareness and outreach of non-traditional communities and individuals. Tactics: 1. Visit retirement homes to discuss possible satellite club activities and, members. 2. Host activities at youth centers. 3. Host back-to-school and schools-out-for-the-summer, activities in community. 12
Objective:Emphasize and increase diversity, equity, and inclusion in training and events. Tactics: 1. Visit colleges and participate in possible visits and work shop of community services. 2. Participate in Heritage month activities in community. 13
Goal 4: Leadership Find or create opportunities to train members to become influential and effective servant leaders. 14
Objective: Expand and improve leadership events or opportunities for members Tactics 1. Encourage both on- line training of officers and in seat training at conventions. 2. Each club should determine the concept of continuity and consistency when approving or voting of service length by club officers. 3. Request Division and/or club individual leadership training by District trainers. 4. Center one program a year at clubs on topics related through better leadership skills. 5. Ensure members know what Servant Leadership involves. 15
Objective: Establish continuity between incoming and outgoing leaders so we can build on our successes and improve on our weaknesses. Tactics: 1. Develop a Succession plan for leaders. 2. Past leadership and board look at the years activities and see what went well and what did not. Focus on improvement processes in all areas of club management. 3. Encourage more members attend all District conventions. (Fund the cost through club activities). 16
Objective: Look for ways to encourage and involve district members in leadership Certificate program which prepares members for a life of service and leadership. Tactics: 1. Recognition of leadership at community and city meetings. 2. Use social media to highlight the role of president in club and club s actions in community. 3. Contact local Chamber of Commerce for potential leadership seminars etc. 4. Encourage all club members to complete the leadership courses in KI website- adds value to members and may generate potential leadership for club. 17
Goal 5: Service Improve the quality, impact, and amount of service we perform. 18
Objective: Design a Plan for Success Tactics: 1. Use strategic planning methods on service projects. Don t just evaluate on funds raised, look at improvement processes. 2. Develop Standard Operating Procedures of each service project and use. 3. Develop a vision/mission that is applicable to your community needs. 19
Objective: Create opportunities for members to engage with partners or projects outside our community. Tactics: 1. Work with other civic clubs and other Kiwanis clubs, do not shun away from partnering projects. 2. Have member attend other civic clubs meeting to build relationships. Same principle as interclub. 3. Invite other civic organizations to meetings. 20
Objective: Create an easy-to-use directory of hands on, in-person and virtual service projects and fundraising ideas. Tactics: 1. First, each club need to complete paper work requirements on a timely base. 2. Clubs MUST ensure all phone and email addresses of members and leadership is current, scrub the list each year. (Annually at a minimum) 3. Spotlight Division activities as reported by club. Clubs must send photos and write-up s of the activities. 4. Designate time at all DECONs and Mid-year for clubs to showcase their service project. 21
Objective: Create a multi-year partner strategy. Tactics: 1. Develop with partnership a plan of action for a single community activity. 22
Thats it Folks Go to District Website for these slides and printed documents as they are available to all Thanks to all who sent us information From your Strat Plan Team Letha Catron, Bruce Damrow 23
