Key Tips for Working Effectively with PR Agencies

These visual tips offer valuable insights on working with PR agencies, emphasizing the importance of communication, time management, and setting clear expectations. Factors beyond cost, such as agency independence and previous experience, are highlighted. Remember, successful collaboration involves clear roles, transparent communication, and timely feedback.

• PR Agencies
• Communication
• Collaboration
• Time Management
• Success

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Uploaded on Sep 07, 2024 | 0 Views

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Presentation Transcript

1. Working with agencies Jo Kelly & Abi Chard T: 0113 2589880 E: enquiries@campuspr.co.uk

2. What are you buying? Knowledge Skills But most of all . Time

3. Getting a quote Audience: who is this for? Outcome: what do you want to happen as a result? Source: where is the information coming from? Size: how many words/ pages? Process: who needs to be involved? Deadline: when is it needed?

4. Other tips If you re not sure what an agency might need check with them first Better to provide more detail than too little Think what you d need to know in advance to do the job it will be just the same for us.

5. Cost isnt everything The bitterness of poor quality remains long after the sweetness of low price is forgotten. Benjamin Franklin

6. Factors other than cost Can the agency work independently? Do they have prior knowledge of the subject / people? Have they done similar work before? What s their availability? Do you know / like / trust them?

7. Time is money

8. Working well together Have clear roles/ responsibilities Who does the agency answer to? How/ when do you communicate? Have a clear sign-off process What does success look like?

9. More tips Allow enough time for the job! Provide examples of what you like Make interview introductions Be up front about potential challenges Communication is key!

10. Admin (yawn) Signing contracts Raising PO numbers Invoice process

11. Finally Send links or copies of publications Give feedback Consider providing testimonial

12. Over to you Any questions?