ITC Limited: Classmate Stationery Brand Overview
Explore the journey of ITC Limited's stationery brand, Classmate, introduced in 2008 with notebooks as its first product. Learn about its expansion, distribution strategies, consumer sales promotion techniques, CSR activities, and more.
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Presentation Transcript
CLASSMATE INTRODUCTION ITC LIMITED HEADQUARTER IN KOLKATA INDIAN STATIONERY BRAND HAS INTRODUCED IN 2008. STARTED NOTEBOOK AS ITS FIRST PRODUCT AND SUBSEQUENTLY EXPANDED ITS PORTFOLIO TO OTHER STATIONERY PRODUCT. WAS THE FIRST INDIAN COMPANY TO JOIN THE GLOBAL FOREST AND TRADE NETWORK.
CHANNEL DESIGN Multi channel distribution system Push Strategy Pull strategy
ADVERTISEMENT Print & Broadcast Media Point of purchase displays
CONSUMER SALES PROMOTION TECHNIQUES Price deal Rebates Cross promotion Premium Sampling Advertising Specialities
DISTRIBUTION CHANNEL ITC Follow intensive distribution strategy has four manufacturing unit, eight regional sales office and over 60 dealers in India.
PRODUCT COMBINATION TECHNIQUE The company is using product combination technique as a very strong means of sale promotion.
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