Influencer Marketing on Instagram: Insights and Strategies for Success
Learn how Instagram has become a vital platform for influencer marketing, with statistics showing high user interaction rates and product discovery. Discover key stages in the influencer marketing process, including influencer selection, content posting, and results analysis. Gain valuable insights into the effectiveness of influencer marketing campaigns and the importance of understanding the target audience. Explore a typical influencer marketing toolkit system and the various steps involved in a successful influencer campaign.
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DEPARTMENT OF DIGITAL ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS Influence Marketing in Instagram Vitalii BONDARCHUK Associate Professor of the Department of Digital Economy and International Economic Relations, PhD in Economics . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
75% of Instagram users start interacting after reading the post 60% of Instagram users say they discover new products through Instagram . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Instagram is the most effective channel for social interactions since 2015 and provides a social action rate of 3.21% compared to 1.5% on all social networks . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
According to Annalect's survey of Instagram influencers in Finland, 73% of Finnish Instagram users subscribe to Instagram influencers, such as bloggers, celebrities or moderators of certain content profiles. . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
The choice of an influential person and knowledge of the target audience of the brand is one of the most important stages in the description of the process, which is confirmed by both theoretical and empirical material Many details of the effectiveness of the process need to be considered, depending on the nature of the campaign. . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Typical influencer marketing toolkit system 7. Results assessment 1. Planning 6. Corrections 2. Selecting of influencers 5. Posting in Instagram 8. Analysis 4. Providing influencers with promotion materials 3. Agreement about cooperation 9. Report . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
Thank you for your attention! . , . , 103, . +38-0412-24-14-22, https://ztu.edu.ua, e-mail: rector@ztu.edu.ua
