Impact Capital Markets Brand Guidelines - June 2013
Explore the brand guidelines for Opportunity for Impact Capital Markets for Social Good, including logo usage, colors, fonts, and styles. Learn about IIX and Shujog colors, corporate fonts, correct logo use, and more to ensure brand consistency and identity. Stay informed on proper logo placement, tagline use, and common mistakes to avoid.
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Opportunity for Impact Capital Markets for Social Good Brand Guidelines LOGO, COLORS, FONTS & STYLE JUNE 2013
Contents IIX and Shujog Colors (RGB, CMYK, etc.) IIX Colors Shujog Colors Corporate Fonts Incorrect and Correct Logo Use Distorted Logo Orphaned Logo Tagline Use Writing Format Address Format Common Nouns into Proper Nouns Asia Pacific vs Asia-Pacific
IIX and Shujog Colors IIX Blue: RGB: 25, 161, 213 CMYK: 74, 19, 3, 0 Hex code: #19a1d5 IIX Green: RGB: 151, 168, 60 CMYK: 46, 20, 100, 2 Hex code: #97a83c Capital Markets for Social Good Byline: RGB: 64, 64, 64
IIX and Shujog Colors Shujog Green: RGB: 151, 168, 60 CMYK: 46, 20, 100, 2 Hex code: #97a83c Opportunity for Impact Shujog Blue (used in ACTS) RGB: 14, 165, 223 CMYK: 73, 18, 0, 0 Hex code: #0ea5df Byline: RGB: 64, 64, 64
Corporate Fonts Font in logos: IIX and IIX product logos: Kerning: -10 Vertical scale: 10% Shujog and Shujog product logos: Base fonts are a mix of Samarkan and Harrington ACTS and Mark in Shujog ACTS and Impact Mark logos: Helvetica Bold Corporate Font in flyers, teasers, presentations, etc: Corbel in headings Calibri in body Use Calibri for numbers (1,2,3,4, etc.), even when the number is in a heading EDMs, Press Releases and any email marketing: Verdana in Headings and body Spacing: 1 between lines.
Incorrect & Correct Logo Use
Distorted Logo Incorrect Correct Hold Ctrl when resizing to avoid distorted logo
Orphaned Logo Correct placement when using IIX and Shujog together Size of IIX and Shujog logos are proportional IIX logo precedes Shujog IIX Incorrect IIX and Shujog are center aligned Space in between IIX and Shujog logos is ideally & approximately the width of X in the IIX logo
Tagline Use Include tagline only when it is readable Incorrect Opportunity for Impact Capital Markets for Social Good Opportunity for Impact Capital Markets for Social Good
Address Format IIX and Shujog are based in Singapore and follow the Singapore format in writing the address: Impact Investment Exchange Asia (IIX) 38 Carpenter St. #02-01, Hui Seng Building Singapore 059917 Impact Investment Shujog 38 Carpenter St. #02-01, Hui Seng Building Singapore 059917
Common Nouns into Proper Nouns Always capitalize the first letters for: Impact Investing Social Enterprise Durreen will keep going back to you to change it if you do not do this. It s a hard battle many have fought.
Asia Pacific vs Asia-Pacific There was a copy-editing debate going on in Impact Partners and IIX on the placement of a hyphen in Asia-Pacific. Some liked, some did not. Hence, it was all agreed upon and approved via email that IIX will NOT use the hyphen. Asia-Pacific is defined by the Asia-Pacific Economic Council (APEC) and the Asian Development Bank Handbook of Style (p.106, 2011) and Usage Branding Book as the Pacific basin, including East and Southeast Asian countries, Australia, New Zealand, the Pacific island countries, and countries in North and South America bordering the Pacific Ocean. IIX and Shujog are not yet present in all countries in the Pacific basin. Always use Asia Pacific
