Hyderabad Convention Visitors Bureau (HCVB) Overview
The Hyderabad Convention Visitors Bureau (HCVB) was established through a Public-Private Partnership model to promote Hyderabad as a premier destination for national and international events. With a mission to intensify lead generation, support government outreach policies, and establish Hyderabad as a hub for knowledge exchange, HCVB plays a crucial role in the city's MICE industry. The Bureau collaborates closely with various sectors, provides a range of services for MICE needs, and receives support from the Government of Telangana.
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WELCOME HYDERABAD CONVENTION VISITORS BUREAU (Private & Confidential Information) 1
The Story of HCVB Background (Hyderabad Convention Visitors Bureau) Prior to the formation of the Bureau, hotels, event planners and PCOs would be randomly researching for MICE business, not necessarily focused on the city of Hyderabad but to their respective company brands in general. Along with legal experts who would be present in such meetings, the bureau was decided to be formed on a Public-Private Partnership (PPP) funding model. A 7-member HCVB Board was formed comprising of industry leaders, with a IAS-level government official permanently on the board. A CEO was appointed by the Board. HCVB is the only city-specific marketing organization in India. 2
HCVB Mission Intensify research on leads generated from ICCA Big Data and from Tradeshows to identify and qualify potential leads (Associations and Societies) initiating effective communication with targeted clients. Brand Hyderabad as the premier destination for mega national and international events. Support the Govt. of Telangana s global outreach policy to promote Hyderabad for business and leisure activities. Establish Hyderabad, via the Meetings Industry, as a ThinkingMan s city where knowledge is exchanged and new business opportunities are created. Coordinate and work closely with the IT & Industries, HM&FW sectors in the bidding process. 3
Role of Government Excerpt from HCVB Bylaws Clause XI The Government of Telangana will provide matching grants to the Hyderabad Convention Visitors Bureau in proportion of the corpus funds provided by the industry members. The Government of Telangana will also be represented on the GB and EC of the HCVB. Government of Telangana will provide all support as considered necessary to ensure effective functioning of the Hyderabad Convention Visitors Bureau. 4
HCVB Activities & Services A One-Stop solution to MICE- related need from any part of the world. Represent Hyderabad at various international fairs held for awareness building and lead generation. Work closely with tourists and meeting planners to provide valuable information to help make a visitor's trip (or a conference attendee s) meeting an enjoyable and rewarding experience. Servicing inquiries to conducting marketing activities (inc. engaging in research, providing assistance to the industry in bidding, planning, facilitating events. Coordinating the selection of a Professional Convention Organizer (PCO). Obtaining the required government clearances. Coordinating with airlines, travel service providers and airport authorities. Promotional support to increase participation at the event. Promotion of Hotel, IT, Pharma, Medical Tourism industry and Telangana Tourism. Provide information on lodging, dining, attractions, events, museums, arts & culture, history and recreation. 5
Key findings on selection of a Destination Per ISB research, even though tourist sites are important to promote a city as a MICE destination, the priority issues are 1. Infrastructure 2. Government Support 3. Safety and Political Stability 4. Connectivity 5. Industry strength 6. Economic Affordability 7. Food and culture 8. Tourist sites 6
The Bedrock of HCVB is the embodiment of its values based on Benefits gained by all stakeholders (DIRECT & IN-DIRECT BENEFITS SOCIAL IMPACT ANALYSIS) Direct Impact Employment generation directly translating into an overall growth in the living standards for people in the city and the state. In-Direct Impact Social Impact Employment of the community s resources of labour: MICE is a labour-intensive industry; it will employ what could be otherwise unemployed labour. Labour demand will trickle into the economy effecting demand for goods and services that it will need to cater to the business or personal requirements of visitors or tourists. Impact on employment leads to changes in social welfare, income distribution, women's participation and population BRANDING OF HYDERABAD Unique identity to the city Education and culture: Interaction between the followers of particular disciplines increases dissemination and exchange of ideas and knowledge. Knowledge flow: MICE events increases interactions and networking between academics from local and national universities, students of the covered disciplines and practitioners such as doctors, researchers and other professionals. Increased interaction with national and international tourists/delegates increases exposure and exchange of cultures. 7
REVENUE GENERATION TO THE GOVERNMENT OF TELANGANA The revenues to the government include the direct and indirect taxes on the additional profit margins to all stakeholders from the following sources: Corporate Income tax from HICC, Airport, Hotels and PCOs Tax revenue from the airport and airlines due to increased traffic Increased visibility to the city at an international level thus attracting investments in the future GST/Sales tax on the delegates shopping expenses Service charges on room rent Service tax on convention hall rent VAT on F&B Service charges on UDF and PSF is collected as part of passenger fare and remitted to concerned airport operators Social Impact Analysis The convention bureau and the conference business would not only bring quantifiable economic benefits to the state and the city but would also have an indirect social impact. 8
Thank You Hyderabad Convention Visitors Bureau #6-3-870, 1st Floor, Balayogi Paryataka Bhavan, Greenlands, Begumpet, Hyderabad-500016. Telangana, India. www.hcvb.co.in 9
