#HoldFirm: Staying Strong Together Amid the Pandemic
In the face of the COVID-19 pandemic, the #HoldFirm campaign in Ireland emphasizes staying apart to protect each other. Through powerful messages, stories, and symbols of hope like rainbows, the campaign encourages unity and resilience. Individuals share their unique experiences in coping with the challenges, highlighting the importance of community support and collective efforts to slow the spread of the virus. The dedication of healthcare workers and the need for continued vigilance are emphasized as key to keeping everyone safe.
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#HoldFirm We re all the answer Partner Pack 17 November 2020 www.hse.ie
HoldFirm November edition Staying away from the people we love and the things we enjoy is not easy. It s not us. But, this is us taking care of each other, supporting the people on the frontline and the people most at risk in communities all across the country. This is how we keep each other safe. And we can only do it by working together to slow the spread of COVID-19. Our President s words, from the poem Take Care written in 1993, are the inspiration for this campaign to acknowledge and encourage the enormous effort being made by everyone in Ireland. In May, when the #HoldFirm TV ad first aired, the public and our partners painted Ireland with rainbows. Now we need to #HoldFirm once more, for the people we love, the things we miss, and the future we hope for. COVID Stories Our COVID Stories video series adds a new dimension to the campaign. We hear from people about how they re coping and what they hold firm for.
November 2020 Campaign Assets COVID Stories Video Series Everyone in Ireland is living through this pandemic together, but our perspectives and individual . experiences are unique. A new video series shares some of those individual stories. Thanks to David, Raphael, Aoife and Cian for sharing their COVID stories. https://youtu.be/hn3JrxxQ7MQ https://youtu.be/RHblNxsXPNE https://youtu.be/V_2f3CLqBRU https://youtu.be/i9uMfP6RLTs https://youtu.be/EAtcDQWlDJU Montage: David: Raph: Aoife: Cian: Rainbow The rainbow has become a symbol of hope and support during the COVID- 19 pandemic across the world. The #HoldFirm rainbow assets are free to use and available to download here
November 2020 Campaign Assets Revised TV and Radio Ads 40 TV ad (https://youtu.be/5S P6mGTkX_E) 40 Radio ad Take Care - From the carers Back in May, We gathered a group of HSE staff working in health services all over the country, and they recorded this moving reading of Take Care which we shared throughout the health service and online. See HSE Staff read Take Care
Key messages Staying away from the people we love and the things we enjoy is not easy. But it s us at our best taking care of each other, supporting the people on the frontline and the people most at risk in communities all across the country. Holding firm for each other. Protecting ourselves and the people we love is something we can only do together as a community. Continue to Keep your distance Wear a face-covering in shops, on public transport, when attending healthcare appointments or wherever it s difficult to keep your distance Wash your hands Cover coughs and sneezes Download and use the COVID Tracker app Self-isolate if you have symptoms. This is how we will keep each other safe. The enormous efforts of the people of Ireland are helping to protect our healthcare workers on the frontline, as well as those most at risk of serious illness in our communities but we have a way to go. To stay safe, and protect each other, we must hold firm. Everyone in Ireland is living through this pandemic together, but our perspectives and individual experiences are unique. The new COVID Stories video series shines a light on some of those stories.
Take Care, Michael D Higgins 1993 In the journey to the light, the dark moments should not threaten. Belief requires that you hold steady. Bend, if you will, with the wind. The tree is your teacher, roots at once more firm from experience in the soil made fragile. Your gentle dew will come and a stirring of power to go on towards the space of sharing. . In the misery of the I, in rage, it is easy to cry out against all others but to weaken is to die in the misery of knowing the journey abandoned towards the sharing of all human hope and cries is the loss of all we know of the divine reclaimed for our shared humanity Hold firm Take care Come home together
How you can help We welcome your help, support and partnership. 1. Support the campaign The TV ad will be aired from 17 November. There is a YouTube link earlier in this pack. Support on HSE social media channels. Facebook Page: facebook.com/HSElive Instagram: instagram.com/irishhealthservice Hashtag: #HoldFirm Twitter handle: @HSELive Share the video with your own message or post it to your page using #HoldFirm and tagging @HSELive 2. Adopt the rainbow and # We ask people to continue their outstanding support for the actions that protect us and the people we love from COVID-19. Take the rainbow and make it your own. Can the rainbow and #HoldFirm be incorporated into your current campaigns, communications or printed materials? Do you have a window that needs a rainbow? Can you think of a partnership idea that suits your organisation or community? How can we help you share the message?
Information and Contacts Hold Firm is part of the ongoing COVID-19 public health advice programme from the HSE and the Department of Health. Our communications team are here to help with information on media channels, information resources or digital content. If you have any queries or ideas, please contact partner.pack@hse.ie, or visit hse.ie/communications.
