Failed Inventions and Their Potential Success Paths
Exploring failed inventions such as Napster, Nintendo Virtual Boy, Blackberry, Myspace, Google Glasses, and QR Code offer valuable insights into innovation. The TED talk by Knut Haanaes delves into the reasons companies fail and how to avoid such pitfalls. The assignment brief involves researching failed inventions, understanding their creators, the invention itself, reasons for failure, and hypothesizing potential success scenarios. It encourages thinking creatively about past failures and learning from them to pave the way for future success.
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Presentation Transcript
https://www.ted.com/talks/knut_haanaes_two_re asons_companies_fail_and_how_to_avoid_them/ transcript Listen closely and take notes on the content. Note down key words and any key vocabulary you may need to use in order to later write down your own summary, using your own words. The activity will be done in pairs. It will need to be about 200 250 words long.
Assignment 1 Brief: Phase1: Select and Research about anyfailed invention. You could make one up or imagine a huge success in the Real world, were a failure in an imaginary world. Phase2: Design your content. (Your aim is to answer the following questions through a 10-12 minute presentation)
Assignment 1 Brief (details): Who were the inventors/entrepreneurs? What does /did the invention consist in? Why did it fail? Hypotheses about how it could have succeeded / if it would potentially be successful today and why.
