Factors Influencing Sport Popularity in the UK

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Explore the impact of various factors on the popularity of sports in the UK, from provision to media coverage, role models, acceptability, environment, and success. Understand the barriers faced by different user groups and ways to promote and make sports accessible for all.

  • Sports
  • UK
  • Popularity
  • User Groups
  • Promotion

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  1. Do Now: complete the table below filling in the solutions to the barriers User Group Provision Targeted Promotion Cost Retired people/over 50 Unemployed/economic ally disadvantaged Working singles/couples Disabled people

  2. Do Now: complete the table below filling in the solutions to the barriers User Group Provision Targeted Promotion Cost Retired people/over 50 Activities for elderly e.g., walking netball, football, senior only sessions, chair based activities. Campaigns aimed at older people and the sports they could enjoy. Subsidised rates for retired. Unemployed/economically disadvantaged Offer schemes to the unemployed, concessions, free tasters. Better promotionof available/subsidised activities Offer free subsidised activities, offer free/discounted equipment. Working singles/couples Provision of singles clubs Twilight out of work sessions Better promotion of available activities OUTSIDE normal working hours. Subsidised membership through work or medical schemes Disabled people Transport, separate sessions, specialist equipment. Promotion of disabled only events. Media coverage of disabled sport Subsidised equipment, subsidised sessions

  3. Monday 28th September 2020 The Impact upon the popularity of sport in the UK Progress Indicators: Good Outstanding To identify and begin to explain how some of the factors impact popularity To identify some factors that impact popularity Pass To identify and explain most factors that impact popularity To explain and describe most factors that impact popularity Merit

  4. Read and make notes on the following slide

  5. Participation Spectatorship: e.g. live professional rugby matches readily accessible, media coverage increases participation levels. Role models e.g. lack of role models for particular groups in particular sports, such as British Asian footballers, woman and those with a disability Provision e.g. widespread participation strong being in place, emerging sports are deemed to be new sports that have increased participation such as parkour, ultimate frisbee and handball. football has mass e.g. tennis lacks easily accessible courts impacting on base level participation, there are only 6 indoor velodromes for cycling in the UK due to infrastructure The factors which can impact upon the popularity of sport in the UK Acceptability e.g. boxing still has vocal opposition from those who feel that the aim of the sport is to hurt the opponent and that it is, therefore, not appropriate, especially for younger people, opposition to horse racing due to perceived animal cruelty by use of whip, heading in football due to research that suggests potential brain injury. Environment/cli mate: e.g. regular involvement in snow sports as participant or spectator either requires frequent trips abroad or the use of artificial slopes as most parts of UK do not have appropriate terrain/ weather Success: Media Coverage : e.g. BBC1 has sole coverage of Wimbledon, therefore, avid tennis fans will watch this, The Ashes not on free to air TV For both teams and individuals e.g. Sir Chris Hoy s success at the Olympics has increased participation in cycling, netball success at the commonwealth games increased participation

  6. Question Time: Provision Success: Environment/climate Spectatorship: Media Coverage Participation Acceptability Role models 1. Pick any factor from above. 2. In your own words explain how the factor impacts popularity using examples 3. Repeat Example: The success of England ladies netball team in the commonwealth games has seen an increase in participation in this activity, matches are now aired on sky sports and BBC, this allows more spectatorship which has evidently been shown to increase participation levels (50,000 more participating in 2018-2019 compared to the year before. Good Outstanding To identify some factors that impact popularity To identify and begin to explain how some of the factors impact popularity Pass To identify and explain most factors that impact popularity To explain and describe most factors that impact popularity Merit

  7. Test it:

  8. Explain means that you need to develop your point made with an example Socially unacceptable means inappropriate behaviours Can you think of some sports that may be seen by some people has unacceptable?

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