Exploring People's Behavior: Thermometers, Thermostats, and Big Data Specialists
People's behavior can be likened to thermometers or thermostats, where some passively respond to problems while others take proactive actions. Additionally, the rise of big data specialists is predicted to be a significant career choice in the future, as they analyze large data sets to provide personalized recommendations based on user behavior patterns. Research also shows how physical warmth can influence our perception of others. Consider the implications of these insights in understanding human behavior and career opportunities in data analysis.
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34 !_1 / p. 110 Reader s Bank Level 7 People can be compared to both a thermometer and a thermostat. What s the difference between the two? A thermometer simply measures the temperature. However, a thermostat not only measures the temperature but also responds to it. For example, when the temperature goes down in your home, a thermostat turns the heater on. Later, when the temperature goes up, the thermostat turns the heater off. In other words, a thermostat measures the temperature and .
34 !_2 / p. 110 Reader s Bank Level 7 Some people are like thermometers. When they have a problem, they just allow it to take over their lives. Other people are like thermostats. When they have a problem or difficulty, they believe that something can be done about it. They make a decision and quickly take action. So, which kind of a person would you like to be? It s all up to you.
35 ?_1 / p. 112 Reader s Bank Level 7 In ten years, what will be the most important job? Some experts predict that it will be big data specialist. Then, what is big data? It refers to extremely large user data sets that are analyzed by computers. A big data specialist s job is to pick out only the most important pieces of information out of millions of user data. YouTube is a good example of what a big data specialist does. When you log on to YouTube, it shows videos that are similar to the ones you ve watched. How do big data specialists know what you like? They first go through your user data and look at which sites you frequently visit. By doing so, they figure out what interests you and recommend what you are likely to love. Furthermore,
35 ?_2 / p. 112 Reader s Bank Level 7 they monitor your activities on Facebook or Instagram to keep track of your buying and behavior patterns. As the demand for big data analysis increases, ________________________ ______________. If you re thinking of your future career, why don t you consider becoming a big data specialist?
36 _1 / p.114 Reader s Bank Level 7 A team of Yale University researchers wanted to know _____________ __________________________. They chose 41 college students to help them find out. ( ) In the study, a female stranger was in the elevator. ( ) When a student entered the elevator, she asked them to hold her coffee cup so that she could write something down. Sometimes the cup was hot, sometimes it was cold. Later, the participants were asked what they thought of the stranger. ( ) Those who held a hot cup of coffee in their hands rated the stranger as having a warm personality. Those who held a cold cup rated her as less warm. ( )
36 _2 / p.114 Reader s Bank Level 7 The researchers concluded that physical warmth makes us view others more favorably, and may even make us more generous. Why is this so? According to the psychologists, the same part of our brain that processes temperature also processes feelings of trust. ( ) Therefore, touching warm objects makes people more positive and trusting of others. Interestingly, there was a clear difference.
