Exploring Entrepreneurship and Innovation: Insights and Strategies

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Delve into the world of entrepreneurship and innovation through topics like effectuation, entrepreneurial behavior, and the role of small firms in driving innovation. Discover unique resources, network with others, and develop your entrepreneurial ideas. Learn from experts like Saras Sarasvathy and explore the principles of pilot-in-the-plane control. Get ready to connect the dots and unleash your entrepreneurial spirit.


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  1. Center of Entrepreneurship CUBE050 Onderdeel van Centrum voor Valorisatie en Ondernemerschap Groningen 22-8-2024

  2. The man and his plan What makes entrepreneurs entrepreneurial? Saras Sarasvathy effectuation. Immo Dijkma Entrepreneurial behavior & creativity Human Resource Management 22-8-2024 Toetsing en rendement 2 2Instituut voor Marketing & Management

  3. Innovation in SMEs Learning objective General understanding to innovation Innovation in research (dis)advantages of different measures Determinants of innovation Size effects on innovation (dis)advantages of innovation in large vs. small firms And sector level? How small firms innovate

  4. Entrepreneur? 22-8-2024 Toetsing en rendement 4 4Instituut voor Marketing & Management

  5. Network (work and What unique resources do you have? private), knowledge, experience, sport, time, energy, hobbies, interests. Make a list 22-8-2024 Toetsing en rendement 5 5Instituut voor Marketing & Management

  6. Share your resources and come up with an idea. Prepare a short pitch - The idea. - Who you would like to talk to. (Max. 2 minutes). 22-8-2024 Toetsing en rendement 6 6Instituut voor Marketing & Management

  7. Saras Sarasvathy: what makes entrepreneurs entrepreneurial? effectuation http://www.blueport-lauwersoog.nl/pictures/root/logos/deelnemers/kennisinstellingen_overig/Hanzehogeschool_Groningen.jpg

  8. Connecting the dots 22-8-2024 Toetsing en rendement 8 8Instituut voor Marketing & Management

  9. Pilot-in-the-Plane (Control vs. Predict) Principle By focusing on activities within their control, expert entrepreneurs know their actions will result in the desired outcomes. An effectual worldview is rooted in the belief that the future is neither found nor predicted, but rather made. Planning? Zero to market Market research? SWOT? 22-8-2024 Toetsing en rendement 10 10Instituut voor Marketing & Management

  10. Bird-in-Hand (Means) Principle When expert entrepreneurs set out to build a new venture, they start with their means: who I am, what I know, and whom I know. Then, the entrepreneurs imagine possibilities that originate from their means. http://www.blueport-lauwersoog.nl/pictures/root/logos/deelnemers/kennisinstellingen_overig/Hanzehogeschool_Groningen.jpg

  11. Affordable Loss Principle Expert entrepreneurs limit risk by understanding what they can afford to lose at each step, instead of seeking large all-or- nothing opportunities. They choose goals and actions where there is upside even if the downside ends up happening. http://www.blueport-lauwersoog.nl/pictures/root/logos/deelnemers/kennisinstellingen_overig/Hanzehogeschool_Groningen.jpg

  12. Crazy Quilt (Partnerships) Principle Expert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants. http://www.blueport-lauwersoog.nl/pictures/root/logos/deelnemers/kennisinstellingen_overig/Hanzehogeschool_Groningen.jpg

  13. Lemonade (Leverage Contingencies) Principle Expert entrepreneurs invite the surprise factor. Instead of making what-if scenarios to deal with worst-case scenarios, experts interpret bad news and surprises as potential clues to create new markets. http://www.blueport-lauwersoog.nl/pictures/root/logos/deelnemers/kennisinstellingen_overig/Hanzehogeschool_Groningen.jpg

  14. Where is creativity? FIELD: Individuals. Gatekeepers off the domain DOMAIN: SYMBOLS, LEGISLATION, CULTURE It s within the relations of a system that consists of three elements INDIVIDUAL: Seeing new combinations and using the domain. Whatmakes it difficult?

  15. Topsectoren Noord Nederland Sensortechnologie Entrepreneurship Water 22-8-2024

  16. CoE VALUE050 - ondernemerschapsonderwijs en ondersteuning Jaar 1 - 4 MONITOR050 supportentrepreneurship Jaar 1 - 2 VALUE050 shortworkshops and seminars Jaar 3 - 4 VALUE050 (talent)minoren, specialisaties MONITOR050 scouting & screening 22-8-2024

  17. CoE VALUE050 en incubator CUBE050 CUBE050 Moreinformation? Website: www.cube050.nl Twitter: @CUBE_050 Email: b.j.dallinga@pl.hanze.nl 22-8-2024

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