Evolution of Milk Industry in Advanced Dairying Countries and India

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In the advanced dairying countries, milk is produced from
comparatively fewer, but high producing animals
.
In countries such as Denmark and Israel, though the total
number of bovine population has steadily declined over the
    past decade.
 The total milk production has gone up, thus pointing
     to increased productivity of animals.
 
 
Market milk industry in the advanced dairying countries of the world -  now reached a
high level in sanitary production, transportation, processing and distribution
.
 Improved conditions are a result of the passage of dairy and milk-controlled ordinances
in neatly all major cities, and of control laws in states where dairying -- important.
Credit ---- also be given to many producers, distributors, and manufacturers of dairy
equipment for setting high standards
.
Conti-----
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Our country ranks first with its 185.2 million cattle & 97.9 million
buffaloes accounting for about 51 percent of Asia’s and about 19 per
cent of world’s bovine population
.
Also ranks first internationally in milk production with a production of
187.7 million tonnes in 2019-20.
Contributing about 5.4 per cent to India’s agricultural GDP, milk has
become the number one agricultural commodity contributing the
highest level.
The unique feature of the system --about 125 million rural families
engaged in milk production activities as against big specialized dairy
farmers in the west.
 
Transformation of Indian dairy sector through 
“White revolution” 
from milk
deficient (17 MT in 1950’s) to top most producer (187.7 MT in 2018-19)
which is anticipated to touch the figure of 200 MT by 2021-22.
Milk -- the 
largest agricultural commodity 
in India followed by other food
grains.
Success story 
that involves 15 million farmers linked through a strong
network of more than 1 lakh village dairy cooperative societies spread across
346 districts of the nation
Great role in Socio-economic development, generation of huge rural
employment opportunity and providing quality nutrition
 
4
                                         
Conti-
 
Dairy
 sector -- 80 million farm households with the triple benefits of nutritive food,
supplementary income and productive employment for family labour, mainly for women
Dairy
 sector contribution - around 65-70% to livestock sector
About maximum of rural incomes are dependent upon dairying
Dairying provides a source of regular income, whereas income from agriculture is
seasonal
Indian dairying sector --- buffaloes contribute more than 53 per cent of the country’s total
milk production
Buffaloes--- known for their efficiency as converter of coarse feeds into rich milk.
Similarly about 45% of total cow milk produced is contributed by crossbred cows
 
 
 
 
5
Success Story of AMUL: Marketing Lessons
Use of Emotions in packaging
Nutritional Information & Prospective Use
Started with 250 L of milk, earned   11,670 Crore, strong network
of  8000 distributors and presence in more than 4 lakh retail
outlets
Invest only 1% on advertisement, efforts
to connect with Indian customers
through quality, health,   self-pride and
emotional appeal.
6
 
Indian dairy industry with an estimated size of 70 billion US$ contribute to
about 22% of global milk production is growing @ 3-4%, however last few
years witnessed growth rate of around 6. 4% ( against global growth rate
1.7%)
Level of processing --- around 34%, highest among all food categories
Estimates suggest about 15% growth in the processed dairy segment in
next five years
Increasing consumer demand also witnessing diversification of product
profile towards value added products such as yoghurt, dairy beverages, ice
creams & cheeses
 
 
At least 65% of the milk is consumed at producer’s level itself and remaining
35% is processed
50% is sold in domestic market of which 50% is sold as liquid milk, 35% as
traditional dairy products and 15% for the manufacture of western or
industrial dairy products (such as baby food, whey protein concentrate,
lactose, casein).
 
Selling of loose milk by milk vendors, 
dudhiyas
- 
both qualitative &
quantitative losses
Traditional dairy products: 
problem of non-uniformity,  highly energy
intensive processes, absence of mechanization, poor attention to hygiene
& safety
Poor emphasis on 
by-product utilization
Liquid milk trade is no more a 
profitable proposition
 
8
Types of Milk Supply Chain
 
Four major types of milk supply chain exists
Producer
Producer
Producer
Producer
Trader/Middleman
Consumer
Consumer
Consumer
Collection
Contractor
Collection
Consumer
Processing
45% of milk is consumed as liquid milk
But only 33.4% is packed
Major Quality & Safety Issues: 
High
microbial counts, occurrence of
zoonosis, contamination, adulteration,
preservatives, 
inadequate processing &
packaging
 
9
 
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Despite India’s position as highest producer of milk, productivity
per animal - very poor.
Only about 987 kg/lactation of our Milch animals as against world
average of 2,038 kg/lactation.
Low productivity - due to the gradual genetic deterioration and
general neglect of animals over the centuries and consequent to
the rise in the population of non-descript cows (80%) and
buffaloes (50%).
Other factors contributing to low productivity include continuing
draughts in some parts of the country
Chronic shortages of feed & fodder coupled with their poor
nutritive value and poor fertility of dairy animals.
Hence we have to face a twin challenge
:
Increase milk productivity of animals with the limited resources
on one hand and
Make best use of the available milk by processing it into hygienic
packaged milk and milk products of high quality to give better
returns to the farmer.
 
S
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The Indian dairy scenario
Organised milk handling -- made in India with the establishment of Military
Dairy Farms (oldest; Allahabad, 1889),
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.
Handling of milk in co-operative Milk Unions (oldest : Allahabad, 1913)
Established all over the country on a small scale in the early stages
Long distance refrigerated rail-transport of milk from Anand to Bombay
since 1945.
 Pasteurization and bottling of milk on a large scale for organized
distribution --- started at Aarey (1950), Worli (1961), Calcutta Haringhata,
1959), Delhi (1959), Madras (1963), etc.
Establishment of milk plants under the five year plans for Dairy
Development all over India.
 Dual object of increasing the national level of milk consumption and
ensuring better returns to the primary milk producer, their main aim was to
produce more, better and cheaper milk.
 
 
Indian Dairy sector ---- gained an vital position in Indian economy by
providing secondary source of income for millions of rural families
Most important role in providing employment and income generating
opportunity.
 
Highest annual per capita consumption of milk, excluding butter----
Finland ( 430.76 kg/capita/yr)
Indian dairy industry with an estimated size of 70 billion US$
contribute to about 22% of global milk production
 
India growing @ 3-4%, however last few years witnessed growth rate
of around 6. 4% ( against global growth rate 1.7%)
 
Annual per capita consumption of milk in India--- 375g/Day (2018)
 
Total number of liquid milk processing plants under cooperatives --
386 .
Conti-----
 
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The milk industry in advanced dairying countries like Denmark and India has seen significant growth and transformation over the years. With a focus on high-producing animals and improved productivity, these countries have become leaders in milk production. India, in particular, has experienced a remarkable journey with the White Revolution leading to it becoming the top milk producer globally. The dairy sector plays a crucial role in the socio-economic development of the nation, providing employment opportunities and ensuring food security.

  • Milk Industry
  • Dairy Sector
  • Transformation
  • India
  • Advanced Dairying

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  1. Market Milk Industry in Abroad In the advanced dairying countries, milk is produced from comparatively fewer, but high producing animals. In countries such as Denmark and Israel, though the total number of bovine population has steadily declined over the past decade. The total milk production has gone up, thus pointing to increased productivity of animals.

  2. Conti----- Market milk industry in the advanced dairying countries of the world - now reached a high level in sanitary production, transportation, processing and distribution. Improved conditions are a result of the passage of dairy and milk-controlled ordinances in neatly all major cities, and of control laws in states where dairying -- important. Credit ---- also be given to many producers, distributors, and manufacturers of dairy equipment for setting high standards.

  3. Credits of Indian Dairying Our country ranks first with its 185.2 million cattle & 97.9 million buffaloes accounting for about 51 percent of Asia s and about 19 per cent of world s bovine population. Also ranks first internationally in milk production with a production of 187.7 million tonnes in 2019-20. Contributing about 5.4 per cent to India s agricultural GDP, milk has become the number one agricultural commodity contributing the highest level. The unique feature of the system --about 125 million rural families engaged in milk production activities as against big specialized dairy farmers in the west.

  4. Transformation of Indian dairy sector through Whiterevolution from milk deficient (17 MT in 1950 s) to top most producer (187.7 MT in 2018-19) which is anticipated to touch the figure of 200 MT by 2021-22. Milk -- the largest agricultural commodity in India followed by other food grains. Success story that involves 15 million farmers linked through a strong network of more than 1 lakh village dairy cooperative societies spread across 346 districts of the nation Great role in Socio-economic development, generation of huge rural employment opportunity and providing quality nutrition 4

  5. Conti- Dairy sector -- 80 million farm households with the triple benefits of nutritive food, supplementary income and productive employment for family labour, mainly for women Dairy sector contribution - around 65-70% to livestock sector About maximum of rural incomes are dependent upon dairying Dairying provides a source of regular income, whereas income from agriculture is seasonal Indian dairying sector --- buffaloes contribute more than 53 per cent of the country s total milk production Buffaloes--- known for their efficiency as converter of coarse feeds into rich milk. Similarly about 45% of total cow milk produced is contributed by crossbred cows 5

  6. Success Story of AMUL: Marketing Lessons Started with 250 L of milk, earned 11,670 Crore, strong network of 8000 distributors and presence in more than 4 lakh retail outlets Invest only 1% on advertisement, efforts to connect with through quality, health, self-pride and emotional appeal. Indian customers 6 Use of Emotions in packaging Nutritional Information & Prospective Use

  7. Indian dairy industry with an estimated size of 70 billion US$ contribute to about 22% of global milk production is growing @ 3-4%, however last few years witnessed growth rate of around 6. 4% ( against global growth rate 1.7%) Level of processing --- around 34%, highest among all food categories Estimates suggest about 15% growth in the processed dairy segment in next five years Increasing consumer demand also witnessing diversification of product profile towards value added products such as yoghurt, dairy beverages, ice creams & cheeses

  8. At least 65% of the milk is consumed at producers level itself and remaining 35% is processed 50% is sold in domestic market of which 50% is sold as liquid milk, 35% as traditional dairy products and 15% for the manufacture of western or industrial dairy products (such as baby food, whey protein concentrate, lactose, casein). Selling of loose milk by milk vendors, dudhiyas- both qualitative & quantitative losses Traditional dairy products: problem of non-uniformity, highly energy intensive processes, absence of mechanization, poor attention to hygiene & safety Poor emphasis on by-product utilization Liquid milk trade is no more a profitable proposition 8

  9. Types of Milk Supply Chain Types of Milk Supply Chain Four major types of milk supply chain exists 45% of milk is consumed as liquid milk But only 33.4% is packed Producer Consumer Producer Trader/Middleman Consumer Producer Collection Contractor Consumer Producer Consumer Processing Collection Major Quality & Safety Issues: High microbial counts, zoonosis, contamination, adulteration, preservatives, inadequate processing & packaging occurrence of 9

  10. Drawback in Indian dairy sectors Despite India s position as highest producer of milk, productivity per animal - very poor. Only about 987 kg/lactation of our Milch animals as against world average of 2,038 kg/lactation. Low productivity - due to the gradual genetic deterioration and general neglect of animals over the centuries and consequent to the rise in the population of non-descript cows (80%) and buffaloes (50%). Other factors contributing to low productivity include continuing draughts in some parts of the country Chronic shortages of feed & fodder coupled with their poor nutritive value and poor fertility of dairy animals. Hence we have to face a twin challenge: Increase milk productivity of animals with the limited resources on one hand and Make best use of the available milk by processing it into hygienic packaged milk and milk products of high quality to give better returns to the farmer.

  11. Summary The Indian dairy scenario Organised milk handling -- made in India with the establishment of Military Dairy Farms (oldest; Allahabad, 1889), Salient features of the market milk industry . Handling of milk in co-operative Milk Unions (oldest : Allahabad, 1913) Established all over the country on a small scale in the early stages Long distance refrigerated rail-transport of milk from Anand to Bombay since 1945. Pasteurization and bottling of milk on a large scale for organized distribution --- started at Aarey (1950), Worli (1961), Calcutta Haringhata, 1959), Delhi (1959), Madras (1963), etc. Establishment of milk plants under the five year plans for Dairy Development all over India. Dual object of increasing the national level of milk consumption and ensuring better returns to the primary milk producer, their main aim was to produce more, better and cheaper milk.

  12. Conti----- Indian Dairy sector ---- gained an vital position in Indian economy by providing secondary source of income for millions of rural families Most important role in providing employment and income generating opportunity. Highest annual per capita consumption of milk, excluding butter---- Finland ( 430.76 kg/capita/yr) Indian dairy industry with an estimated size of 70 billion US$ contribute to about 22% of global milk production India growing @ 3-4%, however last few years witnessed growth rate of around 6. 4% ( against global growth rate 1.7%) Annual per capita consumption of milk in India--- 375g/Day (2018) Total number of liquid milk processing plants under cooperatives -- 386 .

  13. THE END

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