Evolution of Circus Entertainment: Cirque de Soleil versus Traditional Circus

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Delve into the evolution of circus entertainment with a comparison between Cirque de Soleil and traditional circus performances. Explore the history, customer profiles, industry reactions, competitive landscape, and recommendations for revamping the circus industry, highlighting the shift towards quality, exclusivity, and storytelling. Discover how the circus industry has transformed over time, impacting both performers and audience expectations.

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Presented by Strong Man Consultants CIRQUE DE SOLEIL Sarah Henkind, Mara Hilmy, Wes Treiber, Vijay Bidnurmath

AGENDA History of the Circus State of the Circus Alternatives Recommendations Questions

HISTORY OF THE CIRCUS Started as a Freak Show Bearded lady, strong man Clowns Trained animals Took advantage of these people Started travelling with them Generic circus moves

CIRQUE DE SOLEIL VERSUS THE CIRCUS Cirque de Soleil Variety of acts Exclusivity Focus on quality rather than quantity Story telling Traditional Circus Traveled city to city Similar acts Focus on volume of attendance Tricks versus artistry

COMPETITIVE LANDSCAPE Direct Indirect Movie theatres, traditional theatres Traditional circus acts like PT Barnum Local carnivals or state fairs Sports events, concerts

CUSTOMER PROFILE Parents looking for affordable entertainment for their children Have a nostalgic view of the circus Families Individual who want different and exciting experiences Looking to view life on the edge Thrill seekers Unique dating experience Alternatives to traditional entertainment Couples on dates

HOW DO PEOPLE SEE THE CIRCUS Cirque de Soleil Traditional Circus Quality Carnivals Price

INDUSTRY REACTION Circus expectations transformed Reactive- there was no competing with cirque de soleil. Many independent circuses were forced to shut down Only big names were able to survive

HOW TO REVAMP THE CIRCUS Focus on Seasonality: Pros Would offer fresh and exclusive reasons for people to attend Creates repeat customers for specific seasons Cons Circus would focus on creating demand by focusing on creating acts related to the seasonality and culture of the region they are performing in For example haunted houses during Halloween, romance focused experiences around valentines day, or Santa themed during Christmas Production costs Variability in predicting revenues

HOW TO REVAMP THE CIRCUS Pros Pivot to educational alternatives: No animal cruelty Could be booked with school or other educational entities Cons Caters back to the child or family customer target Would be based on STEM education principles such as large science experiments Not applicable to a wide variety of audiences Potential lack of variety

HOW TO REVAMP THE CIRCUS Bring in high profile entertainers: Pros Goal would be to bring in big name entertainers building off of their name to drive ticket sales Easy way to establish brand and value Guaranteed sales Cons Large bookings fees Cannibalizing the current brand

REVENUE COMPARISON: Cirque De Soleil 3.5 times Higher Revenues

PROFIT COMPARISON: Cirque De Soleil 8 times Higher Profits!!

DECLINE OF CIRCUSES In 5 years profits are almost half!!

RECOMMENDATION Do not try and copy Cirque de Soliel Focus on seasonal performances Seasonal is preferable allows them to maintain their niche while also attracting new customers High likelihood of repeat customers