EVERLAST GYMS
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GREATNESS IS WITHIN
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EVERLAST GYMS SIT UNDER THE FRASERS GROUP
FG IS RETAIL BRANCH OWNED BY MIKE ASHLEY AND NEW CEO MICHAEL MURRAY.
THE FG CURRENTLY HAVE 40 STORES WORLDWIDE AND A NET WORTH OF $4.5
BILLION
MAIN OUTLETS INCLUDE;
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SPORTS DIRECT
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HOUSE OF FRASER
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FLANNELS
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MISSGUIDED
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EVANS CYCLES
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GAME
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EVERLAST GYMS
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USC
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JACK WILLS
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EVERLAST STARTED OUT AS A SWIMWEAR MANUFACTURER IN THE BRONX IN 1910, WHICH THEN
TRANSFORMED INTO A SMALL RETAIL STORE THAT CARRIED A FULL LINE OF SPORTS EQUIPMENT IN 1917.
RENOWNED AS AN AMERICAN BRAND OF SPORTS EQUIPMENT, FOCUSING ON BOXING AND MIXED
MARTIAL ARTS THE BUSINESS WAS ACQUIRED BY THE FRASERS GROUP IN 2007.
WE NOW HAVE 58 CLUBS ACROSS THE UK (A MIX OF WET AND DRY FACILITIES)
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HALIFAX
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LEEDS BIRSTALL
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SELBY
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KEIGHLEY
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OLDHAM
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PRESTON
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HULL
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SOUTHPORT & SOP
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BARNSLEY
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BLACKBURN
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DENTON
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THE BUSINESS IS KEEN TO INVEST TO BRING IT INLINE WITH THE COMPANY’S LONG TERM STRATEGY.
ELEVATIONS HAVE ALREADY LANDED IN;
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DENTON
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PRESTON
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SHIREBROOK
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NOTTINGHAM
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HULL
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HALIFAX
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THE LAUNCH OF BOUTIQUE STYLE STUDIOS WITH IN-HOUSE CLASSES SUCH AS; HAYMAKER,
CRANKED AND BACK BONE
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FUNCTIONAL TRAINING ZONES AND LIFTING PLATFORMS
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A FANTASTIC GYM FLOOR LAYOUT AND NAUTILUS EQUIPMENT
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FOOD AND BEVERAGE PRODUCTS, INCLUDING A SMOOTHIE BAR
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UPGRADES TO POOLS LAYOUT, INCLUDING STEAM ROOM, SUN LOUNGES AND CRYOTHERAPY
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A NEW APP THAT PLACES THE MEMBER IN CONTROL OF THEIR ACCOUNTS, REFERRALS, GROUP
EXERCISE BOOKINGS AND DAY PASSES)
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HOW OUR PT MODEL WORKS;
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1ST MONTH: FREE
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2ND MONTH: £100
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3RD MONTH: £200
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4TH MONTH: £495 (FULL PRICE)
WE PROVIDE IN-HOUSE BUSINESS SUPPORT THROUGH;
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ONSITE FITNESS MANAGER
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REGULAR 1:1 COACHING
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WEEKLY LEAD GENERATION MEETING
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NEW MEMBER CALLS
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IN-HOUSE RAF DESK (MEET & GREET PT)
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TAILORED BUSINESS PLAN
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IN-CLUB MARKETING AND BRANDING
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DELIVERY OF GROUP EXERCISE CLASSES
Q: AS A FREELANCE PT WHAT WOULD BE YOUR HOURLY RATE?
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:
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TO SUPPORT PT RETENTION BY SETTING YOU UP FOR SUCCESS
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THE MEMBER EXPERIENCE THROUGH HAVING GYM FLOOR PRESENCE
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THE DELIVERY OF GEX BRANDED CLASSES
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BRAND STANDARDS AND CLEANLINESS
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OPEN TO LEVEL 2 AND LEVEL 3 QUALIFICATIONS
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16 HOURS PER WEEK PAID AT £10 PER HOUR (CLASSED AS PAID LEAD GEN)
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NO RENT TO PAY
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HOURS CAN DROP AS YOU BUILD YOUR CLIENT BASE
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CARRYOUT REGULAR GYM INDUCTIONS AND IN-HOUSE CLASSES
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SUPPORTS YOUR BRAND AWARENESS AND START GAINING CLIENTS WITHOUT THE
ADDITIONAL PRESSURE
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GOAL IS TO MOVE ONTO RENT AFTER 3 MONTHS
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RETENTION PLATFORM
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RUNNING AT 50+ CLASSES WEEKLY ON OUR TIMETABLE
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WITH BETWEEN 12-30 MEMBERS PARTICIPATING, ITS A CHANCE TO GET YOUR NAME OUT
TO MEMBERS, BUILD RAPPORT, AND POTENTIALLY GAIN CLIENTS IF THEY LIKE YOUR
STYLE.
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CLASSES FOR EVERY GOAL, STRENGTH, CONDITIONING, LIFTING, BODYWEIGHT, CORE,
STRETCHING.
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CLASSES CAN PAY £20-24 PER 45 MINUTES, ADDITIONAL PAY AGAINST ANY PERSONAL
TRAINING YOU DO.
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CREATE AND UPDATE YOUR CV!
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APPLY TO OUR PERSONAL TRAINER ADVERT THROUGH INDEED, SMART
RECRUITER OR THE FRASERS GROUP.
•
FIRST STAGE INTERVIEW WITH FEM, INFORMAL, BUT MAY INCLUDE A BIT OF
PRACTICAL WORK AND DEMONSTRATIONS
•
SECOND STAGE INTERVIEW WITH GM AND FEM. THIS INCLUDES A BUSINESS
PRESENTATION
•
OFFER FOR ANY SUCCESSFUL APPLICANTS
•
START TIME 2 WEEKS (SUBJECT TO HOW QUICKLY WE CAN PROCESS YOUR
CERTIFICATES AND INSURANCE ETC)
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GENERAL MANAGER HALIFAX - CARL: CARL.WATSON@FRASERS.GROUP
FITNESS MANAGER HALIFAX - EMILY: EMILY.CHATTERTON@FRASERS.GROUP
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CARL WATSON
EMILY CHATTERTON
Everlast Gyms, part of the Frasers Group, is renowned for its history dating back to 1910, offering top-notch sports equipment and focusing on boxing and mixed martial arts. With strategic investments in brand elevation and innovative offerings like boutique-style studios and personalized coaching models, Everlast Gyms aims to provide excellence in fitness experiences at their numerous locations worldwide.
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Presentation Transcript
EVERLAST GYMS GREATNESS IS WITHIN
THE FRASERS GROUP EVERLAST GYMS SIT UNDER THE FRASERS GROUP FG IS RETAIL BRANCH OWNED BY MIKE ASHLEY AND NEW CEO MICHAEL MURRAY. THE FG CURRENTLY HAVE 40 STORES WORLDWIDE AND A NET WORTH OF $4.5 BILLION MAIN OUTLETS INCLUDE; - SPORTS DIRECT - HOUSE OF FRASER - FLANNELS - MISSGUIDED - EVANS CYCLES - GAME - EVERLAST GYMS - USC - JACK WILLS
WHO ARE EVERLAST GYMS? EVERLAST STARTED OUT AS A SWIMWEAR MANUFACTURER IN THE BRONX IN 1910, WHICH THEN TRANSFORMED INTO A SMALL RETAIL STORE THAT CARRIED A FULL LINE OF SPORTS EQUIPMENT IN 1917. RENOWNED AS AN AMERICAN BRAND OF SPORTS EQUIPMENT, FOCUSING ON BOXING AND MIXED MARTIAL ARTS THE BUSINESS WAS ACQUIRED BY THE FRASERS GROUP IN 2007. WE NOW HAVE 58 CLUBS ACROSS THE UK (A MIX OF WET AND DRY FACILITIES) OUR REGION; - - - - - - - - - - - HALIFAX LEEDS BIRSTALL SELBY KEIGHLEY OLDHAM PRESTON HULL SOUTHPORT & SOP BARNSLEY BLACKBURN DENTON
OUR BRAND ELEVATION THE BUSINESS IS KEEN TO INVEST TO BRING IT INLINE WITH THE COMPANY S LONG TERM STRATEGY. ELEVATIONS HAVE ALREADY LANDED IN; - - - - - - DENTON PRESTON SHIREBROOK NOTTINGHAM HULL HALIFAX ELEVATIONS ARE COVERED AS 1.0, 2.0 AND 3.0 UPGRADES WHICH INCLUDES; THE LAUNCH OF BOUTIQUE STYLE STUDIOS WITH IN-HOUSE CLASSES SUCH AS; HAYMAKER, CRANKED AND BACK BONE FUNCTIONAL TRAINING ZONES AND LIFTING PLATFORMS A FANTASTIC GYM FLOOR LAYOUT AND NAUTILUS EQUIPMENT FOOD AND BEVERAGE PRODUCTS, INCLUDING A SMOOTHIE BAR UPGRADES TO POOLS LAYOUT, INCLUDING STEAM ROOM, SUN LOUNGES AND CRYOTHERAPY A NEW APP THAT PLACES THE MEMBER IN CONTROL OF THEIR ACCOUNTS, REFERRALS, GROUP EXERCISE BOOKINGS AND DAY PASSES)
PT RENT MODEL HOW OUR PT MODEL WORKS; 1ST MONTH: FREE 2ND MONTH: 100 3RD MONTH: 200 4TH MONTH: 495 (FULL PRICE) WE PROVIDE IN-HOUSE BUSINESS SUPPORT THROUGH; - - - - - - - - ONSITE FITNESS MANAGER REGULAR 1:1 COACHING WEEKLY LEAD GENERATION MEETING NEW MEMBER CALLS IN-HOUSE RAF DESK (MEET & GREET PT) TAILORED BUSINESS PLAN IN-CLUB MARKETING AND BRANDING DELIVERY OF GROUP EXERCISE CLASSES
PT COACHING MODEL THE AIM OF THE COACHING MODEL: TO SUPPORT PT RETENTION BY SETTING YOU UP FOR SUCCESS THE MEMBER EXPERIENCE THROUGH HAVING GYM FLOOR PRESENCE THE DELIVERY OF GEX BRANDED CLASSES BRAND STANDARDS AND CLEANLINESS HOW DOES IT WORK FOR ME? - - - - - - OPEN TO LEVEL 2 AND LEVEL 3 QUALIFICATIONS 16 HOURS PER WEEK PAID AT 10 PER HOUR (CLASSED AS PAID LEAD GEN) NO RENT TO PAY HOURS CAN DROP AS YOU BUILD YOUR CLIENT BASE CARRYOUT REGULAR GYM INDUCTIONS AND IN-HOUSE CLASSES SUPPORTS YOUR BRAND AWARENESS AND START GAINING CLIENTS WITHOUT THE ADDITIONAL PRESSURE GOAL IS TO MOVE ONTO RENT AFTER 3 MONTHS RETENTION PLATFORM - -
GROUP EXERCISE CLASSES RUNNING AT 50+ CLASSES WEEKLY ON OUR TIMETABLE WITH BETWEEN 12-30 MEMBERS PARTICIPATING, ITS A CHANCE TO GET YOUR NAME OUT TO MEMBERS, BUILD RAPPORT, AND POTENTIALLY GAIN CLIENTS IF THEY LIKE YOUR STYLE. CLASSES FOR EVERY GOAL, STRENGTH, CONDITIONING, LIFTING, BODYWEIGHT, CORE, STRETCHING. CLASSES CAN PAY 20-24 PER 45 MINUTES, ADDITIONAL PAY AGAINST ANY PERSONAL TRAINING YOU DO.
OUR RECRUITMENT JOURNEY CREATE AND UPDATE YOUR CV! APPLY TO OUR PERSONAL TRAINER ADVERT THROUGH INDEED, SMART RECRUITER OR THE FRASERS GROUP. FIRST STAGE INTERVIEW WITH FEM, INFORMAL, BUT MAY INCLUDE A BIT OF PRACTICAL WORK AND DEMONSTRATIONS SECOND STAGE INTERVIEW WITH GM AND FEM. THIS INCLUDES A BUSINESS PRESENTATION OFFER FOR ANY SUCCESSFUL APPLICANTS START TIME 2 WEEKS (SUBJECT TO HOW QUICKLY WE CAN PROCESS YOUR CERTIFICATES AND INSURANCE ETC)
ANY QUESTIONS FOR US? EMAIL GENERAL MANAGER HALIFAX - CARL: CARL.WATSON@FRASERS.GROUP FITNESS MANAGER HALIFAX - EMILY: EMILY.CHATTERTON@FRASERS.GROUP LINKEDIN CARL WATSON EMILY CHATTERTON
