Enhancing Creativity in Entrepreneurship

Explore methods to enhance organizational and individual creativity in entrepreneurship through embracing diversity, providing support, and encouraging new ideas and perspectives.

• Entrepreneurship
• Creativity
• Innovation
• Organizational
• Individual

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Uploaded on Mar 06, 2025 | 0 Views

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Presentation Transcript

1. ENTREPRENEURSHIP Lecture No: 8 Resource Person: Malik Jawad Saboor Assistant Professor Department of Management Sciences COMSATS Institute of Information Technology Islamabad. 1

2. Previous Lecture Review Understand Difference between Creativity and Innovation Understand Paradigms Barriers to Creativity How to Spur Imagination . 2

3. Objectives How to Enhance Organizational Creativity How to enhance individual s Creativity 3

4. Tips for Enhancing Organizational Creativity Include creativity as a core company value Embrace diversity Expect creativity Expect and tolerate failure Encourage creativity

5. Tips for Enhancing Organizational Creativity Create a change of scenery periodically View problems as challenges Provide creativity training Provide support Develop a procedure for capturing ideas

6. Tips for Enhancing Organizational Creativity Talk with customers Look for uses for your company s products or services in other markets Reward creativity Model creative behavior

8. Tips for Enhancing Individual Creativity Allow yourself to be creative Give your mind fresh input every day Observe the products and services of other companies, especially those in completely different markets Recognize the creative power of mistakes

9. Tips for Enhancing Individual Creativity Keep a journal handy to record your thoughts and ideas Listen to other people Listen to customers Talk to a child Keep a toy box in your office Read books on stimulating creativity or take a class on creativity Take some time off

10. Lecture Review How to Enhance Organizational Creativity How to enhance individual s Creativity Reference: Essentials of Entrepreneurship & Small Business Management, Zimmer, Scarborough &Wilson, 5th Edition 10