Enhance Idea Development with NABC Model for Success
Discover how the NABC model, created by SRI International, can bring clarity and organization to your ideas. Tailor your approach for different customers and ideas using the NABC framework for effective problem-solving and innovation.
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Presentation Transcript
NABC METHOD Created by SRI International
Before you start This is for you to bring clarity and organization to your ideas. You are not expected to have all of the answers. Use as many slides as you need, but be concise and simple. If desired, use bullet points. Your NABC will likely change as you progress.
Before you start Many customers / users? - If you have customers with different problems (that you are helping to solve) or with different needs, then use the NABC model for each of those groups. - You will notice that each approach to a client's / user s needs results in unique benefits (which could be a small or a radical improvement) Many ideas? - Different ideas require different NABC s. Create one NABC ppt for each idea.
NEED (N) You have someone that will buy or use your idea. Think about them: What problem(s) do they have? What do they need? How many are they? Have you talked with friends or potential customers? What do they say? Be specific. Detailed if possible.
APPROACH (A) Your user / client need led you to your idea, to your approach, which can be a service or a product. What is that? What is unique / different about it? Draw it, simulate it or make a mockup. Whatever helps you and others understand it.
BENEFITS (B) Your approach to a problem helps your users. How does it help? There is something that makes your user / customer choose your idea over what is already available. What is that?
COMPETITION (C) You are not alone right? People are satisfying their needs with something, right now. What are the alternatives? If they don t have what you offer, what do they have?
