Empowering Businesses with Data-Driven Solutions | Prastut Corporate Credentials
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Research, Data, Business Advisory
2020
About PRASTUT
Prastut is a
market research
based
strategic manage
ment company
based out of
Sohna Road
Gurugram,
Haryana, India
Prastut
established in
1998 is among the
the industry
leaders, with a
vastly diverse
domain experience
Prastut is founded
by
SANGEETA
AGRAWAL
, PGP, IIM
Ahmedabad, she is
a fifth generation
entrepreneur, and a
professional par
excellence
Prastut empowers
its clients with the
intelligence that
they need quickly,
clearly in
actionable form
and at highly
competitive cost.
The Prastut team
has a collective
experience and
market research
intellectual capital of
200+ years.
P
R
A
S
T
U
T
P
O
W
E
R
Prastut understands the difference between serious research and superficial surveys. We don’t believe in just
skimming the surface. Our team of researchers conduct an in-depth analysis required for mining insights.
Prastut aims to understand the problems and helps to find the right solution and at the
same time focuses on activities that add value.
Ask questions and get answers
specific to your needs; Build
confidence about your product
Prastut gives you fast, real-
time feedback and solutions
to your problems for quicker
results
Get access to a wide number
of qualified consumers
relevant to your business
across the country
.
Experience and expertise of 20+
years, Innovative research
methods: Get the best of both
Mentorship and Guidance at every
step of your journey, at affordable
and flexible rates.
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We at Prastut provide you Market Research, Advanced Analytics, Market Intelligence Services and Consulting. We are here to
assist you create decisions at the speed of business.
We specialize in
TECHNOLOGY DRIVEN HUMAN VALIDATED SOLUTIONS
. This is a mixture of efficient research
technologies with human intelligence to deliver the knowledge that's relevant for your organization and business objectives.
Our analysts offer highlighted summary translated or validated for our clients.
PRIMARY MARKET
RESEARCH
•
Qualitative Research
•
Quantitative Research
•
Online Survey
•
Mobile Survey
•
Competitor Bench Marking
•
Data Analysis
ADVANCED ANALYTICS
•
Traditional analysis
•
Social Media Analysis
•
Big data analysis
MARKET INTELLIGENCE
•
Primary competitor surveys
•
Industry monitoring & profiling
•
Market Opportunity
Assessment
•
Customer Profiling
BUSINESS ADVISORY
•
For Companies
•
Lean market research
for startups
•
For companies
investing in startups
P
r
a
s
t
u
t
S
e
r
v
i
c
e
B
e
n
e
f
i
t
s
Apart from that
human
validated
content means getting
simply relevant information
.
CONSOLIDATION
RESPOND FASTER
KNOWLEDGE
We provide a consolidation of the
best amount of data in a short
amount
of time.
We assist to understand the
impact with more informed
decisions
.
P
r
i
m
a
r
y
M
a
r
k
e
t
R
e
s
e
a
r
c
h
•
Brand Studies – Track, Perception, Health
Monitor, Matrix, Pathway, Performance, and
Strategy
•
Brand Equity Index
•
CSAT Trend Analysis
•
Communication Testing using EPIC Model
(Empathy, Persuasion, Intent and
Comprehension)
•
Price Tracking, Obtaining the right price point
using different pricing scales
•
Product Development, Concept Development
and testing
•
Loyalty Track using Net promoter surveys
•
Shopper Insights, profiling using retail
intercepts
•
Branding and Nomenclature Research
•
Product features trade off Using conjoint
analysis
•
Consumer U & A, Buyer Behaviour.
•
In Depth Interviews
•
Industry Scan
•
Focus group discussions
•
Diads/ Triads
•
Ethnographic Studies
•
Market Visits
•
Market/Channel Scan
•
Brand Stakeholder workshops
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
ONLINE & MOBILE SURVEY
•
Internet based research survey design by
keeping in mind the target audience & scope
of study through Email, SMS, WhatsApp
mode.
•
Online Qualitative facility
COMPETITOR BENCH MARKING
•
Competitor survey design to access what are
the offerings and attractive facilities
competitor brands are providing.
DATA QUALITY & ANALYSIS
•
Qualitative data ,quantitative data or a
mixture of both, is brought together and
analyzed using statistical tools in order to
draw conclusions.
•
Conclusions are then used to generate key
insights and building the report
A
d
v
a
n
c
e
d
A
n
a
l
y
t
i
c
s
•
Factor Analysis
•
Cluster Analysis
•
Time Series Analysis
•
Linear Regression Analysis
•
Correspondence Analysis
•
Key Driver Analysis
•
Conjoint Analysis
•
Discriminant Analysis
•
Social Media Listening
•
Mining Consumer Conversations
•
Deriving Brand Association Maps
•
Voice of Customer Analysis
TRADITIONAL ANALYTICS
SOCIAL MEDIA ANALYTICS
BIG DATA ANALYTICS
•
Data Visualization
•
Predictive Analytics
•
Customer Analytics
•
Channel Analytics
M
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e
MARKET INTELLIGENCE TOOLS
MARKET INTELLIGENCE REPORTS
Business and Secondary research
Syndicated Published Sources:
Government and Industrial bodies
Primary Market Research-Qualitative and Quantitative Surveys
Identifying and profiling target segments for sharper focus using
attitudinal data layered on the basic demographic data through
multivariate cluster analysis and other tools
Market and Competitor Surveys
Mystery audits for channel assessment, store assessment v/s
standard operating procedures, competitor information through use
of intelligent networks at the ground level.
Market Opportunity Assessment
Size, growth, key segments, attractive segments, market potential,
critical success factors
Competitor Assessment
Finding main industry participants, market share, value proposition,
SWOT, Evaluating strategies to build an advantage
Brand Positioning Assessment
Gap Analysis, Perceptual Mapping, Brand Health Measurement
(Behavior, Perception, Image and Performance), Brand Asset and
Equity measurement, Customer Touch Point Experience
B
u
s
i
n
e
s
s
A
d
v
i
s
o
r
y
•
Competitor benchmarking using SWOT analysis
•
Perceptual Maps and Market Intelligence Data
•
Market Demand Estimation
•
Market Strategy Inputs using Ansoff growth
matrix, Technology Adoption Curve, Value
Proposition, Identifying Critical Success Factors
•
Evaluating Go-To-Market strategies used for
their efficiency and effectiveness by designing
customized research tools and measures
•
Supply Chain research – Concept testing
distribution models
•
Employee Satisfaction- Research design, data
processing, analysis and reports
•
Front line sales person – satisfaction,
motivation, rewards and recognition
•
Co Creation Research
•
Quick Testing of New Ideas
•
Platform for beta testing of mobile
app/website
•
Revenue Model/Ticket Size which would
work
•
“Go-No Go” Decision
FOR COMPANIES
LEAN MARKET RESEARCH FOR
START-UPS
FOR PE FUNDS AND
INVESTORS IN START-UPS
•
Evaluate current business status and scale up
potential of start-ups funded by investor/PE
funds through primary research
P
r
a
s
t
u
t
“
P
l
u
s
”
Apart from that
human
validated
content means getting
simply relevant information
.
CONSOLIDATION
RESPOND FASTER
KNOWLEDGE
We provide a consolidation of the
best amount of data in a short
amount
of time.
We assist to understand the
impact with more informed
decisions
.
TRUSTED BY GLOBAL BRANDS
S
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Founder - Director
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The company was founded in 1998 and is headed by Sangeeta Agrawal: (Founder Director) IIM-Ahmedabad.
Sangeeta is a business focused professional, having extensive experience in market research, consulting and academia. Her
professional career spans across 30-plus years of experience in market and consumer research, business intelligence, market
entry strategy and business performance turnaround.
She uses her critical thinking, data crunching and advance research capabilities to correlate key data and insights from the
consumer and market trends with the larger picture for the industry/business to derive new segments and opportunities for
business growth. Her strengths include breaking down complex problems into simple, measurable solutions, building things
from scratch and growing them into profitability, ethical leadership, strategic vision and a razor sharp focus on the constantly
shifting market research industry.
As a business leader she is at the forefront to use the latest state-of-the-art technology tools for more efficient working of the
business. This has involved visioning, planning, building and mentoring teams and thought leadership.
Her mantra for success:
The Devil Lies in the Details.
Sangeeta is a published author with two books - “Real Time Strategic Management” in April 1996 by Global Business Press and
“Marketing Research-Concept and Cases” in November 1994 by Global Business Press and also numerous white papers.
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Director – Data, Technology and
Finance
Pradeep brings with him decades of experience with Technology and Data. Pradeep is a production person at heart – A Mechanical Engineer from
NIT, Rourkela followed by a Post Graduate from IIT –Delhi. Pradeep has a deep sense of business acumen which has been honed at the family
business during his 25 year tenure as a Director at Coirfoam India Pvt. Ltd.
At Prastut since last 10 years, Pradeep has been at the forefront of Technology innovations. He has spearheaded the Automation of Data into Power
Point Reports, Online Survey Programming, Predictive Dialling for Telephonic Research, Mobile App Development for Retail Audits, Time and Motion
Studies etc.
Pradeep is passionate about Data Mining and Analysis and has successfuly worked on files comprising of data in millions. Data from the large sample
surveys conducted by Prastut has been analysed, sliced and diced into an array of multiple rows and columns through astute syntax file planning and
preparation. Our fast project turnarounds are easily managed due to readiness of the data analysis team to work on the data through prior
programming.
Pradeep had brought to fore his creativity with data through adopting lateral methods to obtain new data points for correlation.
P
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a
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Binay Singh,
Chief Research Officer
Binay has led and delivered a very challenging nation
wide primary research covering more than one lakh
households to the utmost satisfaction of the client.
Binay is connected with the Operations teams, Data
teams and Top Management to cohesively integrate
and deliver projects to the client’s delight.
Vijendra Prasad
Manager Operations
His expertise lies in building a network of resources for
audit research and panel purposes,. Vijendra is also a
skilled qualitative moderator for trade/channel studies.
Vijendra is adept with technology, he is constantly
using new platforms to reach out to respondents to get
their maximum engagement in audit and social
projects.
Aparajita Rastogi
Senior Project Manager
Aparajita is a generalist, she is able to lead all phases
of any project. She is an astute project manager, leads
Customer Satisfaction and NPS studies at Prastut,
manages the In-House research team, external vendors
for App development and other technology
requirements. She has good experience across multi-
method studies.
Barababu Singh
National Field Manager
Barababu Singh,has given his 30+ years’ experience in
handling all ground level field work in the remotest
villages across all States in India.
He brings the research alive with his avid interactions
and keen observations across research locations. He
has a knack for dealing with multiple project teams
with ease and coming up with the best from them.
Jai Prakash Yadav
Manager Data Operations
Jaiprakash manages the Prastut team of analysts,
researchers and field investigators and support staff.
He is the vital link between the Operations Teams and
the On-Ground teams in terms of making travel and
logistics arrangements and providing tools like
cameras, recorders, laptops for conducting of the
projects seamlessly.
Team Prastut is extremely ambitious to drive informed decisions across global enterprises. From experienced
researchers to talented developers, we have a range of disciplines to fulfil our vision into reality. Our Field teams, Senior
Leadership, Research Experts, Technology Development and Business Support aim at working together to provide the
best experience to our clients.
Tripati Sharma
Research Consultant
She conducts specialised and targeted research on
behalf of the client and produces a final analysis of key
findings. She has 12 years of experience in Market
research across all the processes. A good
understanding of statistics and data collection
processes has equipped her to understand the market
and consumer behaviour patterns deeply.
Prastut Consulting Pvt Ltd. B2/1056, Spaze I Tech Park
Sohna Road, Gurgaon - 122 018 Phone: 0124 483 7220 – 43
Contact Us
Prastut, a market research and strategic management company, founded in 1998 by Sangeeta Agrawal, offers innovative and agile solutions for businesses globally. With a team of experienced researchers, Prastut focuses on in-depth analysis, providing actionable insights backed by 20+ years of industry leadership. The company's service spectrum includes market research, advanced analytics, and business advisory, leveraging technology and human intelligence to deliver tailored solutions efficiently.
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PRASTUT CORPORATE CREDENTIAL INNOVATIVE CATALYTIC SOLUTIONS Research, Data, Business Advisory 2020 1
About PRASTUT About PRASTUT Prastut empowers its clients with the intelligence that they need quickly, clearly in actionable form and at highly competitive cost. Prastut is founded by SANGEETA AGRAWAL, PGP, IIM Ahmedabad, she is a fifth generation entrepreneur, and a professional par excellence Prastut is a market research based strategic manage ment company based out of Sohna Road Gurugram, Haryana, India Prastut established in 1998 is among the the industry leaders, with a vastly diverse domain experience The Prastut team has a collective experience and market research intellectual capital of 200+ years. 2
PRASTUT POWER Prastut understands the difference between serious research and superficial surveys. We don t believe in just skimming the surface. Our team of researchers conduct an in-depth analysis required for mining insights. Extensive knowledge and insights of the market Agile Project Execution 20+ years in the market Expert Advice Industry Leadership Use of cutting edge technology for new, transparent and user friendly methods of data collection Customised research model for every individual project Use of knowledge acquired across projects to draw deep insights about Consumer Behaviour Worked with more than 100 clients across multiple sectors 1000+ Actionable Reports used by clients globally 3
The Prastut Advantage The Prastut Advantage Prastut aims to understand the problems and helps to find the right solution and at the same time focuses on activities that add value. Ask questions and get answers specific to your needs; Build confidence about your product Prastut gives you fast, real- time feedback and solutions to your problems for quicker results Get access to a wide number of qualified relevant to your business across the country. Experience and expertise of 20+ years, Innovative methods: Get the best of both Mentorship and Guidance at every step of your journey, at affordable and flexible rates. consumers research 4
Service Spectrum Service Spectrum We at Prastut provide you Market Research, Advanced Analytics, Market Intelligence Services and Consulting. We are here to assist you create decisions at the speed of business. We specialize in TECHNOLOGY DRIVEN HUMAN VALIDATED SOLUTIONS. This is a mixture of efficient research technologies with human intelligence to deliver the knowledge that's relevant for your organization and business objectives. Our analysts offer highlighted summary translated or validated for our clients. PRIMARY MARKET RESEARCH MARKET INTELLIGENCE BUSINESS ADVISORY ADVANCED ANALYTICS Primary competitor surveys Industry monitoring & profiling Market Opportunity Assessment Customer Profiling For Companies Lean market research for startups For companies investing in startups Traditionalanalysis Social Media Analysis Big data analysis Qualitative Research Quantitative Research Online Survey Mobile Survey Competitor Bench Marking Data Analysis 5
Prastut Service Benefits Prastut Service Benefits We provide a consolidation of the best amount of data in a short amount of time. We assist to understand the impact with more informed decisions. Apart from that human validated content means getting simply relevant information. CONSOLIDATION CONSOLIDATION RESPOND FASTER RESPOND FASTER KNOWLEDGE KNOWLEDGE 6
Primary Market Research Primary Market Research QUANTITATIVE RESEARCH QUALITATIVE RESEARCH ONLINE & MOBILE SURVEY Brand Studies Track, Perception, Health Monitor, Matrix, Pathway, Performance, and Strategy Brand Equity Index CSAT Trend Analysis Communication Testing using EPIC Model (Empathy, Persuasion, Comprehension) Price Tracking, Obtaining the right price point using different pricing scales Product Development, Concept Development and testing Loyalty Track using Net promoter surveys Shopper Insights, profiling intercepts Branding and Nomenclature Research Product features trade off Using conjoint analysis Consumer U & A, Buyer Behaviour. In Depth Interviews Industry Scan Focus group discussions Diads/ Triads Ethnographic Studies Market Visits Market/Channel Scan Brand Stakeholder workshops Internet based research survey design by keeping in mind the target audience & scope of study through Email, SMS, WhatsApp mode. Online Qualitative facility Intent and COMPETITOR BENCH MARKING DATA QUALITY & ANALYSIS using retail Competitor survey design to access what are the offerings and attractive facilities competitor brands are providing. Qualitative data ,quantitative data or a mixture of both, is brought together and analyzed using statistical tools in order to draw conclusions. Conclusions are then used to generate key insights and building the report 7
Advanced Analytics Advanced Analytics TRADITIONAL ANALYTICS SOCIAL MEDIA ANALYTICS BIG DATA ANALYTICS Factor Analysis Cluster Analysis Time Series Analysis Linear Regression Analysis Correspondence Analysis Key Driver Analysis Conjoint Analysis Discriminant Analysis Social Media Listening Mining Consumer Conversations Deriving Brand Association Maps Voice of Customer Analysis Data Visualization Predictive Analytics Customer Analytics Channel Analytics 8
Market Intelligence Market Intelligence MARKET INTELLIGENCE TOOLS MARKET INTELLIGENCE REPORTS Business and Secondary research Syndicated Published Sources: Government and Industrial bodies Market Opportunity Assessment Size, growth, key segments, attractive segments, market potential, critical success factors Primary Market Research-Qualitative and Quantitative Surveys Identifying and profiling target segments for sharper focus using attitudinal data layered on the basic demographic data through multivariate cluster analysis and other tools Competitor Assessment Finding main industry participants, market share, value proposition, SWOT, Evaluating strategies to build an advantage Market and Competitor Surveys Mystery audits for channel assessment, store assessment v/s standard operating procedures, competitor information through use of intelligent networks at the ground level. Brand Positioning Assessment Gap Analysis, Perceptual Mapping, Brand Health Measurement (Behavior, Perception, Image and Performance), Brand Asset and Equity measurement, Customer Touch Point Experience 9
Business Advisory Business Advisory FOR COMPANIES LEAN MARKET RESEARCH FOR START-UPS FOR PE FUNDS AND INVESTORS IN START-UPS Competitor benchmarking using SWOT analysis Perceptual Maps and Market Intelligence Data Market Demand Estimation Market Strategy Inputs using Ansoff growth matrix, Technology Adoption Curve, Value Proposition, Identifying Critical Success Factors Evaluating Go-To-Market strategies used for their efficiency and effectiveness by designing customized research tools and measures Supply Chain research Concept testing distribution models Employee Satisfaction- Research design, data processing, analysis and reports Front line sales person satisfaction, motivation, rewards and recognition Co Creation Research Quick Testing of New Ideas Platform for app/website Revenue Model/Ticket Size which would work Go-No Go Decision Evaluate current business status and scale up potential of start-ups funded by investor/PE funds through primary research beta testing of mobile 10
Prastut Plus Prastut Plus We provide a consolidation of the best amount of data in a short amount of time. We assist to understand the impact with more informed decisions. Apart from that human validated content means getting simply relevant information. CONSOLIDATION CONSOLIDATION RESPOND FASTER RESPOND FASTER KNOWLEDGE KNOWLEDGE 11
TRUSTED BY GLOBAL BRANDS TRUSTED BY GLOBAL BRANDS 12
PRASTUT LEADERSHIP PRASTUT LEADERSHIP Sangeeta Agrawal Sangeeta Agrawal Founder - Director The company was founded in 1998 and is headed by Sangeeta Agrawal: (Founder Director) IIM-Ahmedabad. Sangeeta is a business focused professional, having extensive experience in market research, consulting and academia. Her professional career spans across 30-plus years of experience in market and consumer research, business intelligence, market entry strategy and business performance turnaround. She uses her critical thinking, data crunching and advance research capabilities to correlate key data and insights from the consumer and market trends with the larger picture for the industry/business to derive new segments and opportunities for business growth. Her strengths include breaking down complex problems into simple, measurable solutions, building things from scratch and growing them into profitability, ethical leadership, strategic vision and a razor sharp focus on the constantly shifting market research industry. As a business leader she is at the forefront to use the latest state-of-the-art technology tools for more efficient working of the business. This has involved visioning, planning, building and mentoring teams and thought leadership. Her mantra for success: The Devil Lies in the Details. Sangeeta is a published author with two books - Real Time Strategic Management in April 1996 by Global Business Press and Marketing Research-Concept and Cases in November 1994 by Global Business Press and also numerous white papers. 13
PRASTUT PRASTUT LEADERSHIP LEADERSHIP Pradeep Pradeep Agrawal Agrawal Director Data, Technology and Finance Pradeep brings with him decades of experience with Technology and Data. Pradeep is a production person at heart A Mechanical Engineer from NIT, Rourkela followed by a Post Graduate from IIT Delhi. Pradeep has a deep sense of business acumen which has been honed at the family business during his 25 year tenure as a Director at Coirfoam India Pvt. Ltd. At Prastut since last 10 years, Pradeep has been at the forefront of Technology innovations. He has spearheaded the Automation of Data into Power Point Reports, Online Survey Programming, Predictive Dialling for Telephonic Research, Mobile App Development for Retail Audits, Time and Motion Studies etc. Pradeep is passionate about Data Mining and Analysis and has successfuly worked on files comprising of data in millions. Data from the large sample surveys conducted by Prastut has been analysed, sliced and diced into an array of multiple rows and columns through astute syntax file planning and preparation. Our fast project turnarounds are easily managed due to readiness of the data analysis team to work on the data through prior programming. Pradeep had brought to fore his creativity with data through adopting lateral methods to obtain new data points for correlation. 14
Prastut Core Team Prastut Core Team Vijendra Prasad Manager Operations Binay Singh, Chief Research Officer Tripati Sharma Research Consultant Binay has led and delivered a very challenging nation wide primary research covering more than one lakh households to the utmost satisfaction of the client. She conducts specialised and targeted research on behalf of the client and produces a final analysis of key findings. She has 12 years of experience in Market research across all the understanding of statistics and data collection processes has equipped her to understand the market and consumer behaviour patterns deeply. His expertise lies in building a network of resources for audit research and panel purposes,. Vijendra is also a skilled qualitative moderator for trade/channel studies. Vijendra is adept with technology, he is constantly using new platforms to reach out to respondents to get their maximum engagement in audit and social projects. processes. A good Binay is connected with the Operations teams, Data teams and Top Management to cohesively integrate and deliver projects to the client s delight. Jai Prakash Yadav Manager Data Operations Aparajita Rastogi Senior Project Manager Barababu Singh National Field Manager Jaiprakash manages the Prastut team of analysts, researchers and field investigators and support staff. He is the vital link between the Operations Teams and the On-Ground teams in terms of making travel and logistics arrangements and providing tools like cameras, recorders, laptops for conducting of the projects seamlessly. Aparajita is a generalist, she is able to lead all phases of any project. She is an astute project manager, leads Customer Satisfaction and NPS studies at Prastut, manages the In-House research team, external vendors for App development requirements. She has good experience across multi- method studies. Barababu Singh,has given his 30+ years experience in handling all ground level field work in the remotest villages across all States in India. and other technology He brings the research alive with his avid interactions and keen observations across research locations. He has a knack for dealing with multiple project teams with ease and coming up with the best from them. Team Prastut is extremely ambitious to drive informed decisions across global enterprises. From experienced researchers to talented developers, we have a range of disciplines to fulfil our vision into reality. Our Field teams, Senior Leadership, Research Experts, Technology Development and Business Support aim at working together to provide the best experience to our clients. 15
Prastut Consulting Pvt Ltd. B2/1056, Spaze I Tech Park Contact Us Sohna Road, Gurgaon - 122 018 Phone: 0124 483 7220 43 16
