EMIA Export Marketing & Investment Assistance Workshop
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Export Awareness Workshop
Presented By
Mamahlo Letsoalo
Nxalati Mashele
D
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F
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I
T
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Definition of EMIA
Objectives of the Scheme
Who qualifies
How do we market SA companies
EMIA Tools
Supporting Documentation
Financial Assistance
Sectors Targeted
How to submit a claim
Conditions
How to contact
EMIA/thedtic
C
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Export Marketing and Investment Assistance ( EMIA) is an
incentive offered by the Department of Trade, Industry and
Competition to partially compensate exporters for costs
incurred in respect of identifying new and developing export
markets for SA Products and Services and recruiting
Foreign Direct Investment into the country.
O
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I
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Provide marketing assistance in order to develop new export markets and
grow existing export markets;
•
Assist with the identification of new export markets through market research;
•
Assist companies to increase their competitive by supporting patent
registrations;
•
Assist with facilitation to grow FDI through Investment Missions; and
•
Increase the contribution of black-owned businesses and SMMEs to South
Africa's economy
W
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U
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The following entities qualify to apply for funding:
•
Registered South African Manufacturers/service companies
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South African export trading houses
•
Commission agents
•
South African Export Councils
•
Industry Associations
•
Joint Action Groups
•
South African registered co-operatives
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Export Readiness - The company and product must be ready for international trading, having the capacity, meet
all the requirements in terms of product quality.
•
Funding will be available for one person per company (representing the company during the event)
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Exhibitions : National Pavilions
Exhibitions : National Pavilions
•
Group Trade Missions
Group Trade Missions
: Outward Trade Missions
: Outward Trade Missions
: Outward Investment Missions
: Outward Investment Missions
: Inward Buying Missions
: Inward Buying Missions
: Inward Investment Missions
: Inward Investment Missions
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Companies participating under National Pavilions has an advantage of group
participation at a leading local or International trade fair;
•
These companies are clustered together according to its sectors or combination of
sectors (Multi sector)
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The offerings includes assistance for export/Investment Seminars/Conferences and
Primary Market Research Mission
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Copy of the company registration documents ( CIPC)
Colour brochure of the company’s products
Digital Images ( for branding)
Copy of audited financial statements/letter from the accounting officer confirming the Assets,
Liabilities, Turnover and number of employees
Copy of export registration certificate ( from SARS customs office)
Copy of a passport
Valid SARS Compliance Pin
BEE Certificate
F
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I
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Export Marketing and Investment Assistance will cover the costs towards the following:
•
Local and International Travel costs ( airfare) (economy class)
•
Hotel Accommodation (Subsistence allowance)
•
Transportation of Exhibition materials ( Freight Forwarding and clearing services)
•
Exhibition costs relating to stand rental, design and set-up costs for physical/ hybrid
and virtual events
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T
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SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Hotel Accommodation
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Exhibition costs (Physical/Virtual)
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Freight Forwarding and Clearing Services
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
•
100% of the total cost to a maximum of
R20,000.00
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No benefits
•
R3,500.00 per day
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No Benefits
•
100% of the total cost
•
100% of the total cost
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T
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•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Hotel Accommodation
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Exhibition costs (Physical/Virtual)
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Freight Forwarding and Clearing Services
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
•
100% of the total cost to a maximum of
R5,000.00
•
No benefits
•
R2,000.00 per day
•
No Benefits
•
100% of the total cost
•
100% of the total cost
F
I
N
A
N
C
I
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•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Hotel Accommodation
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Exhibition costs (Physical/Virtual)
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Group Mission coinciding with an International trade
show
Freight Forwarding and Clearing Services
•
SMMEs ( include BOE, WWOE,BWOE)
•
Other sized Co’s
Excess Luggage
•
100% of the total cost to a maximum of
R20,000.00
•
50% of the total cost to a maximum of
R10,000.00
•
R3,500.00 per day
•
100% of the total cost
•
100% of the total cost
•
R2,500.00
F
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f
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G
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(
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S
E
C
T
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S
T
A
R
G
E
T
E
D
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Aerospace, Rail and Marine
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Agro-Processing, including Furniture
•
Built Environment Professions ( Consulting, Civil, Architecture and Quantity surveys)
•
Chemicals ( Pharmaceuticals and Plastics fabrication)
•
Business Process Outsourcing (BPO)
•
Capital Equipment and Allied services
•
Automotive
•
Clothing, textiles, footwear and leather products
•
Creative industries ( Film and television, music and crafts)
•
Electro-technical industries ( electronics, electrical engineering)
•
Energy –efficient products
•
Metals fabrication
•
Paper and pulp
•
Pre-Qualified Tourism
•
All sectors as outlined in the IPAP
•
Applicants to submit applications
Five (5) months
prior to the event ( National
Pavilions) and
Two (2 ) months
prior for Group Missions
•
Due to Covid 19 Pandemic
all applications must be forwarded to EMIA via e-
mail.
•
Applications to be acknowledged within
48 hours
•
Complete applications will evaluated and subsequently presented to the
Adjudication Committee for approval
•
The Committee meets twice per month unless there are urgent applications
•
Successful and unsuccessful applicants will be notified in writing, should the
company wish to appeal the outcome of the application, such request must be
forwarded to the Director responsible for EMIA.
•
EMIA reserves the right to decline qualifying entities due to budget
constraints.
H
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F
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Claim form together with the following supporting documentation to be e-mailed within three (3)
months after the date of return from event :
EMIAClaims@thedtic.gov.za
Supporting documentation:
•
Signed approval letter
•
Copy of passport showing the personal details
•
Copy of entry/departure date stamps
•
COPY OF BOARDING PASSES
•
COPY OF SARS COMPLIANCE PIN
•
COPY OF VALID BBBEE CERTIFICATE
•
Copy of e-ticket if the dtic did not procure ticket
•
Proof of payment in the form of bank statement
•
Proof of bank account – Letter from the bank confirming the banking details
•
Signed Supplier Maintenance Form ( the dtic will provide to clients)
Delay in processing claims will cause by the following:
•
Banking details verification and SARS verification
ALL CLAIMS WILL BE ACKNOWLEDGED WITHIN 48 HOURS
H
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T
O
S
U
B
M
I
T
A
C
L
A
I
M
•
Applicants must submit a report six (6) month after the
event, failure to do so the company will be excluded
from accessing further assistance for a period of two
years
•
Site visit will be conducted by the dtic to confirm the
existence of the company or to verify the information
submitted during application stage
C
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EMIA CONTACTS
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EMIA, an incentive scheme by the Department of Trade, Industry, and Competition to support South African exporters in identifying new markets and attracting foreign investment. Learn about EMIA objectives, eligibility criteria, marketing strategies for SA companies, and how to benefit from financial assistance.
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Presentation Transcript
EXPORT MARKETING & INVESTMENT ASSISTANCE (EMIA) Export Awareness Workshop Presented By Mamahlo Letsoalo Nxalati Mashele
DEFINITION CONTENT Definition of EMIA Objectives of the Scheme Who qualifies How do we market SA companies EMIA Tools Supporting Documentation Financial Assistance Sectors Targeted How to submit a claim Conditions How to contact EMIA/thedtic
DEFINITION Export Marketing and Investment Assistance ( EMIA) is an incentive offered by the Department of Trade, Industry and Competition to partially compensate exporters for costs incurred in respect of identifying new and developing export markets for SA Products and Services and recruiting Foreign Direct Investment into the country.
OBJECTIVESOF EMIA Provide marketing assistance in order to develop new export markets and grow existing export markets; Assist with the identification of new export markets through market research; Assist companies to increase their competitive by supporting patent registrations; Assist with facilitation to grow FDI through Investment Missions; and Increase the contribution of black-owned businesses and SMMEs to South Africa's economy
WHO QUALIFIES FOR EMIA The following entities qualify to apply for funding: Registered South African Manufacturers/service companies South African export trading houses Commission agents South African Export Councils Industry Associations Joint Action Groups South African registered co-operatives All entities should have traded for more than one financial year Export Readiness - The company and product must be ready for international trading, having the capacity, meet all the requirements in terms of product quality. Funding will be available for one person per company (representing the company during the event)
HOW DO WE MARKET SA COMPANIES VIA EMIA Exhibitions : National Pavilions Group Trade Missions : Outward Trade Missions : Outward Investment Missions : Inward Buying Missions : Inward Investment Missions
EMIA TOOLS - NATIONAL PAVILLIONS National Pavilions the dtic assists South African exporters by organising National Pavilions ( Exhibition show) to showcase local products at international trade exhibitions Companies participating under National Pavilions has an advantage of group participation at a leading local or International trade fair; These companies are clustered together according to its sectors or combination of sectors (Multi sector)
GROUP TRADE MISSIONS Group Outward Selling /Investment Missions the dtic provides assistance to South African exporters who seek to conclude export orders with foreign buyers and for South African entities which seek to encourage and attract foreign direct investment into the country. The offerings includes assistance for export/Investment Seminars/Conferences and Primary Market Research Mission These missions are exclusively organised by Export Councils, Chambers of Commerce, Provincial Investment Promotion Agencies, Metros, Export Clubs or thedti
GROUPTRADE MISSIONS CONTI Group Inward Buying/Investment Missions the dti provides assistance to organisers of inward buying trade missions, which seek to enable the conclusion of export orders between South African exporters and prospective foreign buyers. the dti provides assistance to organisers of inward investment missions, which seek to facilitate the flow of FDI into South Africa. These missions are organised by Export Councils, Chambers of Commerce, PIPA s, Export Clubs or thedti
SUPPORTING DOCUMENTATION National Pavilions or Group Mission Application forms which are available from the the dtic website: www.thedtic.gov.za Copy of the company registration documents ( CIPC) Colour brochure of the company s products Digital Images ( for branding) Copy of audited financial statements/letter from the accounting officer confirming the Assets, Liabilities, Turnover and number of employees Copy of export registration certificate ( from SARS customs office) Copy of a passport Valid SARS Compliance Pin BEE Certificate
FINANCIAL ASSISTANCE Export Marketing and Investment Assistance will cover the costs towards the following: Local and International Travel costs ( airfare) (economy class) Hotel Accommodation (Subsistence allowance) Transportation of Exhibition materials ( Freight Forwarding and clearing services) Exhibition costs relating to stand rental, design and set-up costs for physical/ hybrid and virtual events
FINANCIAL Benefits Pavilions (Inter) International Travel Costs SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost to a maximum of R20,000.00 No benefits R3,500.00 per day No Benefits Hotel Accommodation SMMEs ( include BOE, WWOE,BWOE) Other sized Co s Exhibition costs (Physical/Virtual) SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost Freight Forwarding and Clearing Services SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost
FINANCIAL Benefits Pavilions (Local) International Travel Costs SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost to a maximum of R5,000.00 No benefits R2,000.00 per day No Benefits Hotel Accommodation SMMEs ( include BOE, WWOE,BWOE) Other sized Co s Exhibition costs (Physical/Virtual) SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost Freight Forwarding and Clearing Services SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost
FINANCIAL Benefits Group Missions( Inter) International Travel Costs SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost to a maximum of R20,000.00 50% of the total cost to a maximum of R10,000.00 Hotel Accommodation SMMEs ( include BOE, WWOE,BWOE) Other sized Co s R3,500.00 per day Exhibition costs (Physical/Virtual) SMMEs ( include BOE, WWOE,BWOE) Other sized Co s Group Mission coinciding with an International trade show Freight Forwarding and Clearing Services SMMEs ( include BOE, WWOE,BWOE) Other sized Co s 100% of the total cost 100% of the total cost R2,500.00 Excess Luggage
SECTORS TARGETED Aerospace, Rail and Marine Agro-Processing, including Furniture Built Environment Professions ( Consulting, Civil, Architecture and Quantity surveys) Chemicals ( Pharmaceuticals and Plastics fabrication) Business Process Outsourcing (BPO) Capital Equipment and Allied services Automotive Clothing, textiles, footwear and leather products Creative industries ( Film and television, music and crafts) Electro-technical industries ( electronics, electrical engineering) Energy efficient products Metals fabrication Paper and pulp Pre-Qualified Tourism All sectors as outlined in the IPAP
HOW TO APPLY FOR EMIA FUNDING Applicants to submit applications Five (5) months prior to the event ( National Pavilions) and Two (2 ) months prior for Group Missions Due to Covid 19 Pandemic all applications must be forwarded to EMIA via e- mail. Applications to be acknowledged within 48 hours Complete applications will evaluated and subsequently presented to the Adjudication Committee for approval The Committee meets twice per month unless there are urgent applications Successful and unsuccessful applicants will be notified in writing, should the company wish to appeal the outcome of the application, such request must be forwarded to the Director responsible for EMIA. EMIA reserves the right to decline qualifying entities due to budget constraints.
HOW TO SUBMIT A CLAIM Claim form together with the following supporting documentation to be e-mailed within three (3) months after the date of return from event : EMIAClaims@thedtic.gov.za Supporting documentation: Signed approval letter Copy of passport showing the personal details Copy of entry/departure date stamps COPY OF BOARDING PASSES COPY OF SARS COMPLIANCE PIN COPY OF VALID BBBEE CERTIFICATE Copy of e-ticket if the dtic did not procure ticket Proof of payment in the form of bank statement Proof of bank account Letter from the bank confirming the banking details Signed Supplier Maintenance Form ( the dtic will provide to clients) Delay in processing claims will cause by the following: Banking details verification and SARS verification ALL CLAIMS WILL BE ACKNOWLEDGED WITHIN 48 HOURS
CONDITIONS Applicants must submit a report six (6) month after the event, failure to do so the company will be excluded from accessing further assistance for a period of two years Site visit will be conducted by the dtic to confirm the existence of the company or to verify the information submitted during application stage
CONTACT DETAILS EMIA CONTACTS Busisiwe Radebe BRadebe@thedtic.gov.za 012 394 1038 Deputy Director: Individual Participation Ernest Moagi emoagi@thedtic.gov.za 012 394 1961 Director Allison Christian /Corne du Plessis achristian@thedtic.gov.za/ cduplessis@thedtic.gov.za 012 394 1028 012 394 1020 Deputy Director: Group Missions Samuel Maboane/ Victor Makhele smaboane@thedtic.gov.za vmakhele@thedtic.gov.za 012 394 1357 012 394 1034 Deputy Director: National Pavilions Deputy Director: EMIA Claims and Performance Measurements Nxalati Mashele Nmashele@thedtic.gov.za 012 394 1146
