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Digital Marketing Presented by IFTDM www.iftdm.com/
Introduction Digital Marketing Explaining the continuously growing significance of digital marketing in the current business landscape.
Understanding Digital Marketing Defining digital marketing as the utilization of digital technology to promote products or services. Highlighting its broad scope, encompassing online channels such as: websites, social media, search engines, email, and mobile applications.
Benefits of Digital Marketing Wider audience reach Accurate targeting Enhanced interactive interactions Cost efficiency Measurable results
Main Channels of Digital Marketing 01 02 03 04 05 06 Website and Search Engine Optimization (SEO) Content Marketing Social Media Marketing (SMM) Pay-Per-Click (PPC) Advertising Influencer Marketing Email Marketing
Website and SEO The importance of having a well-designed website. The role of SEO in optimizing websites for: Increasing visibility Enhancing Organic Traffic Search engines
Social Media Marketing (SMM) Two-way communication Utilizing analytics for better outcomes The appeal of social media platforms creating engaging content
Effectiveness of email marketing Building an email list Creating personalized and targeted campaigns Email Marketing Analyzing email metrics
Content Marketing The significance of content marketing Building brand authority Creating and distributing relevant and engaging content Providing valuable information
Pay-Per-Click (PPC) Advertising The concept of PPC-based advertising Campaign setup Generating immediate and targeted traffic Keyword optimization Performance monitoring Advertising platforms
The increasing influence of influencers Collaborating with relevant influencers Reaching and engaging with specific target audiences Influencer Marketing The importance of authenticity and long- term relationships
DIGITAL MARKETING Thank You Contact info@iftdm.com +91 8960221222
