Efficient Volunteer Recruitment Strategies for Organizations

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Explore effective strategies for volunteer recruitment, placement, and retention. Learn how to develop compelling volunteer position descriptions, implement targeted recruitment plans, and leverage the power of messaging to attract the right volunteers for your organization. These steps are crucial for building a strong volunteer base and achieving your organizational goals efficiently.

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1 VOLUNTEER MANAGEMENT RETAINING AND REPLACING Victoria Torres, Director of Learning and Development, OneOC

2 Recruitment and Placement

Steps to Recruiting and Placing Volunteers 1. Develop a Volunteer Position Description 3. Screen Volunteers 4. Interview and Match Volunteers to the Appropriate Positions 2. Develop a Targeted Recruitment Plan 3

4Step One Develop a volunteer position description

5The Volunteer Position Description o The volunteer position description outlines the volunteer tasks, skills, abilities and interests o The position should align with the organization s needs, goals and mission o The position description is the foundation upon which to base all recruitment and placement efforts

6Foundation of Recruitment The Position Description o Identifies skills and attributes needed in the volunteer o Helps to focus (i.e., target) recruitment efforts o Attracts the right people for the position o Sets expectations for the position

Recruitment o Warm Body Recruitment Sending a message about a volunteer opportunity to as broad an audience as possible (e.g., advertisements, PSA, brochures) o Targeted Recruitment Sending a message about a volunteer opportunity to an audience who has the specific time, skills and/or traits required for the position 7

Purpose of Targeted Recruitment When you send a message to the community in general, you often wind up speaking to no one in particular (Rick Lynch) 8

9Targeted Recruitment 2. Identify Benefits and Features 3. Craft a Powerful Message 4. Design a Communication Strategy 1. Target Your Market

10Ask The Following Questions o Who is your target audience? o What are important features of position? o What would appeal to them about the position? o What are some possible barriers? o What additional things do we need to know about the audience? o What strategies should you use to reach your audience?

Step 1 Target Your Market 11 o Seniors o Skills-based volunteers o Board of directors o Corporate volunteers o College students o Disaster volunteers o Children o Self-directed volunteers o Youth o Volunteer leaders o Baby Boomers o Virtual volunteers o Persons with disabilities o Others o Faith-based groups

Step 2: Identify Benefits and Features 12 Benefit: What volunteering does for the volunteers, such as teaching them a skill, having fun, meeting people, etc. Feature: Descriptive elements of the volunteering, such as when, where, doing what with whom, etc.

13Step 3: Craft a Powerful Message o Share benefits and feature o Keep the message simple o Make the message attractive Example: Senior Swim Club Driver

Step 4: Design a Communications Strategy 14 o Different audiences require different communication strategies o Be strategic about communication

Marketing Your Message o Distribute brochures or posters o Make public service announcements on television, radio, or newspaper o Advertise! Advertise! Advertise! o Speak to community groups (e.g., faith-based, neighborhood groups, community forums) o Post to online venues (e.g., Websites, Twitter, YouTube, Facebook, blogs, etc.) o Word of mouth - The personal ask o Talk to current volunteers, staff, and board members o Set up a booth at a local events (e.g., farmers markets, festivals, etc.) 15

16Online Recruitment o What are current trends related to online technology? o What are the benefits of using online technology to recruit volunteers? o What are some online tools that can be used to recruit volunteers?

17Online Recruiting Resources www.1-800-volunteer.org www.craigslist.org www.facebook.com www.handsonnetwork.org Twitter.com Blogs www.serve.gov www.youTube.com www.volunteermatch.org www.idealist.org Widgets Handout Pg. 6

Social Media 18 o Who are you targeting? o What methods are appropriate? o Which message works best? o Do you have a large enough reach? o Ex. If you don t have a lot of Likes on your Facebook page then you might not get a lot of exposure. See Social Media Worksheet

Are you Training and Orienting well? Four Steps in Training Volunteers Step 1: Identify Training Needs Step 2: Design Training Step 3: Deliver Training Step 4: Assess and Refine Training 19

Are you Supervising your Volunteers well? 20 Steps in Supervising Volunteers o Step 1: Define and Communicate Clear Expectations o Step 2: Guide and Support Volunteers o Step 3: Ensure that Volunteers Feel Rewarded and Recognized Handout Pg. 9