Draft Initial Communications Plan for IHO CSB WG 14/xx
This draft communication plan outlines the objectives, goals, infrastructure, target audience, messages, spokespersons, channels, budget, deliverables, schedule, success metrics, and elements for effectively managing communications related to the Crowdsourced Bathymetry project and its stakeholders. It covers identification and coordination of work assignments, distribution of work, engagement strategies with contributors and beneficiaries, and messaging strategies based on science, safe navigation, conservation, incentives, obligations, and remuneration, along with targeting high net worth individuals, conservation stars, and influencers as spokespersons across various communication channels and outlets.
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IHO CSB WG 14/xx Agenda Item 2.10 DRAFT INITIAL COMMUNICATIONS PLAN 16-August-2023 | T. Kearns
What the what? Message Means Documentation
PRIMARY CHALLENGE Crowdsourced Bathymetry Crowdsourced Bathymetry
Objectives/Goals Comms Infrastructure Target Audience(s) Message(s) Spokespersons Channels and Outlets Budget Deliverables Schedule Success metrics Elements
Objectives/Goals Definitions Roles & responsibilities Internal/External Comms Targets identified Facilitate comms
Objectives/Goals Comms Infrastructure Identification and coordination of work assignments Distribution of work
Objectives/Goals Comms Infrastructure Target Audience(s) Contributors to CSB Beneficiaries of CSB
Objectives/Goals Comms Infrastructure Target Audience(s) Message(s) Science based? Safe navigation based? Conservation based? Incentive/prize based? Obligation based? Remuneration based?
Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons High net worth individuals Conservation stars Influencers
Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Direct 1:1 Indirect 1:Many
Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Communication isn t free
Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Deliverables Events, collateral, assets
Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Deliverables Schedule integration into workplans budget dependent work assignments
Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Deliverables Schedule Success Metrics needs to be discussed but quantified
Directions & Decisions Discussion Next Steps Identify Leadership External Engagement
Thank you DRAFT INITIAL COMMUNICATIONS PLAN https://docs.google.com/document/d/1nJ9CIMoeHORn_1GyX1GGRWVBiBG5Wte6cRFgcXxCge0/edit T. Kearns | tim@glos.org