Digital Marketing Course In Bangalore

KEYNOTE PRESENTATION MAXIMIZING YOUR SOCIAL MEDIA MARKETING Market Trends Contact Us Feedback www.nidmindia.com / 9611361147 Ads

SETTING SOCIAL MEDIA GOALS ALIGN WITH BUSINESS OBJECTIVES 2 Increase brand awareness, drive website traffic, generate leads, boost sales. Develop SMART goals Specific, Measurable, Attainable, Relevant, Time- bound AWARENESS, TRAFFIC, LEAD GENERATION, SALES DEVELOP MEASURABLE TARGETS 1 3 Key performance indicators (KPIs), Engagement: Likes, comments, shares, Reach: Impressions, follower growth, Traffic: Clicks to website/landing pages, Leads: Form submissions, sales inquiries, Sales: Revenue from social channels Increase Instagram followers by 25% in next 6 months Track progress against goals. Use social media analytics tools, Consistently measure and refine strategy WWW.NIDMINDIA.COM 9611361147

IDENTIFYING YOUR TARGET AUDIENCE AUDIENCE PERSONAS DEMOGRAPHICS Develop representative profiles capturing demographics, pain points and goals. Research key demographics like age, gender, interests and behaviors RELEVANT PLATFORM KEYWORD Select the most relevant social networks based on where your target audience Look at industry/keyword search data, and competitor data WWW.NIDMINDIA.COM 9611361147

CREATING A CONTENT STRATEGY CONTENT PILLARS & TOPICS POSTING SCHEDULE MIX OF CONTENT TYPES Define the overarching content themes and specific topics you want to focus on in your social media posts. These should align with your products/services and what will be most valuable, engaging and relevant to your target audience personas. Creating a consistent schedule helps build an active presence. Use a content calendar to plan themes and types of posts in advance. This can range from multiple daily posts to weekly updates on different platforms. Incorporate a variety of formats like short-form videos, photos/graphics, blog articles. Different styles of content work well on particular networks, can accomplish different goals from awareness to engagement and clicks. CONTENT STRATEGY WWW.NIDMINDIA.COM 9611361147

FACEBOOK MARKETING Optimize your Facebook business page Create engaging organic posts Share content across Facebook family of apps Run contests and promotions Partner with Facebook influencers Try different ad placement options WWW.NIDMINDIA.COM 9611361147

INSTAGRAM MARKETING Visual, mobile-focused platform Leverage Instagram Stories Partner with influencers/brand ambassadors Engage your audience through comments Analyze performance and top content WWW.NIDMINDIA.COM 9611361147

Create engaging, valuable tweets TWITTER MARKETING Leverage Twitter threads Use Twitter Lists strategically Craft content that entertains, educates, or provides news. Include images, links, hashtags, handles. Keep it scalable. Tweet regularly. Use threads to tell a story or go more in-depth. Add multimedia, links, profiles. Makes content stand out in the feed. Target users with Promoted Tweets and Accounts. Tailor messaging, have call-to-action buttons. Measure engagement, site traffic. Run Twitter ad campaigns Partner with Twitter influencers POST TWITTER POLLS AND QUOTES WWW.NIDMINDIA.COM 9611361147

MEASURING SUCCESS WITH ANALYTICS Use in-built insights tools Key metrics Establish clear engagement, reach, and conversion goals to evaluate against. Set targets for followers, likes, shares, comments etc. Review analytics on each piece of content to identify your best performing. Determine optimal post types, topics, formats, and timing. Analyze performance by post and asset WWW.NIDMINDIA.COM 9611361147

SOCIAL MEDIA MARKETING TIPS OPTIMIZE PROFILES RESPOND Craft an attractive, branded profile photo and cover image that represent your business. Build relationships by consistently replying to followers who comment. CROSS- PROMOTE CONTESTS When you publish new blog posts, videos, etc. share that content across your social platforms. Consider prize incentives like product giveaways, vouchers or shout-outs. WWW.NIDMINDIA.COM 9611361147

KEY TAKEAWAYS Social media marketing is a powerful tool for businesses of all sizes. Set clear goals aligned with your overall marketing objectives Get to know your target audience to choose the right platforms Leverage features of top platforms: Facebook, Instagram, Twitter View social media as part of an integrated digital marketing approach WWW.NIDMINDIA.COM 9611361147

DIGITAL MARKETING THANK YOU WWW.NIDMINDIA.COM 9611361147