Darzata Brand Guideline

BRAND GUIDELINE

ABOUT THE COMPANY Darzata has embarked on a journey to create personal care products that are more honest, effective & responsible in how they are formulated & communicated. Our holistic approach to skincare is the driving force behind the formulations of Darzata Products. All our handmade soap bars are made by using all natural vegetable oils and butters infused with remarkable herbs to enrich your skin and spirit they are about taking a moment for yourself during your busy day-to-day routine to nourish your mind, body, and skin.

WE LOVE WHAT WE DO Handcrafted We have created a wide range of certified natural products that detoxify, nourish, and revitalize your skin. Many of our ingredients are sourced from specialized local communities that apply techniques passed down through multiple generations. The goodness of fresh natural herbs, in ready to use form are packed in all of our natural hand crafted products.

OUR VISION HANDCRAFTED PRODUCTS MADE IN INDIA To fulfill the ultimate dream of providing experiences that transform your self-care regime and creating the products that are ethical & planet friendly.

DARZATA: WHO DOES IT SPEAK TO Primary: 18 to 35 age cohort Secondary: 35 to 45 age cohort Gen Z, who have fast & busy life Millennials who follow proper skincare regimen to get healthier skin Boomer age group, who want to slow down the aging process.

No.01Product lines DARZATA SOLUTION BAR Our soaps are made using the cold-process method, which means these have no added detergents, which strip the skin of its natural oils. Cold process soap is made through a chemical reaction between lye sodium hydroxide and oils. We use only organic-certified ingredients, including Shea Butter, which is the backbone of our soaps. We have chosen rich Shea butter base in all our bathing bars unlike ordinary soaps, we have a very high % of Shea butter which makes our bars extremely nourishing and moisturising . We then infuse our formulations with botanical extracts and pure essential oils. We don t believe in adding synthetic preservatives to our products to increase their shelf life. That s why we intentionally do everything on a small scale with a very conscious effort to maximize the benefits. All our soaps are made by hand, in small batches to preserve the freshness of the ingredients.

No.02 No.03 No.04 POWDERED PRODUCT HAIR CARE CREAM BASED We have created natural, plant-based powdered products that can be used on face as face mask, scrub or even as face wash. These carry medicinal properties, repair the skin's texture and keep a check on skin cell renewal as well. Darzata s natural hair treatments uses pure natural herb extracts that are effective solutions for hair problems like dandruff, premature greying, and hair dryness. Our range of hair care products include natural hair cleansers & shampoo bars, conditioners, and natural hair oils Darzata s organic face creams help your skin feel replenished and glowing, especially in the dry season, which can leave the skin dry and damp. Formulated with a pure blend of precious ingredients like Coconut milk, etc., all of which helps to improve skin texture.

No.05 No.06 ESSENTIAL OILS & SERUM BATH ACCESSORIES Darzata offers a range of face serums and face oils as an alternative way to nurture and preserve your beauty. We have an array of unique, 100% natural, herbal skin serums and skin treatments. Our range includes anti-aging serum, kumkumadi face oil, herbal face serum, that have proved reliable with regular use. The serums by Darzata have been cold-pressed (processed without heat) to retain their nutrients. Darzata s organic personal care accessories such as soap cases made out of bamboo, soap pouch made of sisal help our customers to avoid any chemical based product allergies.

New beginning WE ARE STARTING OFF OUR JOURNEY WITH OUR SOLUTION BARS LINE OF PRODUCTS

SOLUTION BAR Category Soap Bars Price De Tan Soap Bar 430 Brightside Hydrating Glow Soap Bar 435 Deep Clean Radiance Anti Acne Soap Bar 425 Pore Cleansing Soap Bar 445 Age Reset Exfoliating Soap Bar 460 Detoxifying Soap Bar 450

SOLUTION BAR Category Soap Bars Price Coconut Magic Soap Bar 455 Eternal Beauty Soap Bar 435 Hydra Cloud Skin Dazzle Soap Bar 440 Triple Nourish Soap Bar 430 Anti Acne Soap Bar 440 Outdoorsy Anti Ageing Soap Bar 435 Hydration Booster Soap Bar 450

SOLUTION BAR Category Soap Bars Price Age Rewind Soap Bar 450 Luxurious Skin Soap Bar 480 Ancient Secret Secret Skin Healing Soap Bar 475 Skin Purifying Soap Bar 430 Traditional Clarifying Soap Bar 430 Gentle Protection Soap Bar 440 Giggles Gentle Nourishment Soao Bar 440

PRODUCT BIFURCATION BASED ON SKIN CONCERN

Acne Dryness Aging Dark patches/pigmentation Tanning Anti Acne Soap Bar Hydration Glow Soap Bar Hydration Glow Soap Bar De Tan Soap Bar De Tan Soap Bar Deep Clean Radiance Anti Acne Soap bar Gentle Protection Soap Bar Deep Clean Radiance Anti Acne Soap bar Gentle Protection Soap Bar Eternal Beauty Soap Bar Gentle Nourishment Soap Bar Gentle Nourishment Soap Bar Traditional Clarifying Soap Bar Skin Purifying Soap Bar Triple Nourish Soap Bar Traditional Clarifying Soap Bar Triple Nourish Soap Bar Triple Nourish Soap Bar Secret Skin Healing Soap Bar Exfoliating Bath Soap Pore Cleansing Bath Soap Hydration Booster Bath Soap Skin Dazzle Soap Bar Skin Dazzle Soap Bar Detoxifying Bath Soap Eternal Beauty Soap Bar Eternal Beauty Soap Bar Exfoliating Bath Soap Coconut Magic Soap Bar Coconut Magic Soap Bar Hydration Booster Bath Soap Luxurious Skin Soothing Soap Bar Secret Skin Healing Soap Bar Traditional Clarifying Soap Bar Luxurious Skin Soothing Soap Bar Anti Ageing Bath Soap

Packaging DARZATA SOLUTION BAR

Product Offering DARZATA SOLUTION BAR Our soap bars are lovingly made by hand with finest nourishing ingredients derived from nature. We take care to make our soaps in small batches, using cold-pressed method to preserve optimum freshness. Three Lead Offerings 1) Most of our soaps are rich Shea Butter-based, made the traditional way. What makes Shea Butter stand out in skincare is the high percentage of fatty acids and vitamins which soften the skin. Its light molecular structure makes it suitable for all skin types. Shea Butter deeply conditions the skin, prevents the appearance of wrinkles and fine lines, and even helps in extreme skin dryness like eczema. 2) We also have 100 % coconut oil soaps. Besides cleansing and moisturizing benefits, the coconut oil based soaps have antibacterial, anti-fungal and anti-inflammatory properties, which help to deal with many kinds of skin issues. Soaps made with coconut oil also provide a nice bubbly lather naturally. 3) Each soap bar is carefully hand finished, wrapped in an eco-friendly seed paper and then packed in beautiful biodegradable packaging.

Bath Accessories Elevate your bath and shower routine with the Darzata Bath Accessory . The all-natural bath accessories are comfortable to use, and gently exfoliates the skin, preventing ingrown hair and revealing soft and healthy skin that is irresistible to touch! Choose from our unique range of back scrubber belt , sisal soap saver pouch and exfoliating jute glove. BATH ACCESSORIES SISAL SOAP SAVER POUCH EXFOLIATING JUTE GLOVE BACK SCRUBBER BATH BELT

EXFOLIATING JUTE GLOVE SISAL SOAP SAVER POUCH

BACK SCRUBBER BATH BELT COMES IN 3 VARIATIONS

NATURAL LOOFAH SISAL & HEMP WHITE LOOFAH

Colour Palette PASTEL SPECTRUM

Colour Palette PASTEL SPECTRUM

Thank You TANYA KHARE marketing@darzata.com Mob: 8669047828 www.darzata.com