Crisis Communication Strategies for Various Scenarios

Explore different communication strategies to effectively address crises across various scenarios, from national news breaks to local media coverage. Stakeholder groups and key actions are outlined for each scenario, emphasizing the importance of timely and targeted communication.

• Crisis Communication
• Stakeholder Engagement
• Communication Strategy
• Stakeholder Groups
• Crisis Management

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Uploaded on Aug 05, 2024 | 0 Views

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1. C R I S I S C O M M U N I C A T I O N S S T R A T E G Y Scenario 1: Story Breaks in National News Outlet or Fast-Moving Social Media Strategy: Communicate broadly to most stakeholder groups Message: We have been proactive in our response to this information. WAIT ON COMMUNICATION TO THESE COMMUNICATE TO THESE STAKEHOLDER GROUPS: STAKEHOLDER GROUPS PENDING ADDITIONAL Board of Directors INFORMATION: Affected Sponsors International Media Staff Alliance Members Country Media Where Story Has Developed Peer Organizations & InterAction Social Media Followers Prospective Sponsors and Donors Key Corporate Partners and Key Vendors Major Donors Sponsors Website Visitors USAID and Other Institutional Donors Important Friends of ChildFund, Former Staff Leadership, Former BOD Use this Doc together with Stakeholder Grid

2. C R I S I S C O M M U N I C A T I O N S S T R A T E G Y Scenario 2: Story Visible in Slow-Trickle Social Media of <10,000 reach Strategy: Monitor and observe. Request SM monitoring by other Alliance members. Revisit strategy as facts become available. COMMUNICATE TO THESE STAKEHOLDER GROUPS: WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL INFORMATION: Alliance Members (They Need to Monitor) Peer Organizations/InterAction Possibly to Specific SM Posters Offline Staff National, Affected Country & Other Int l. Press Sponsors Major Donors Website Visitors & Social Media Followers Corporate Partners and Key Vendors Regulatory Agencies? (Check with Legal Counsel) Prospective Sponsors & Donors Use this Doc together with Stakeholder Grid

3. C R I S I S C O M M U N I C A T I O N S S T R A T E G Y Scenario 3: Chatter in the NGO World Strategy: Awareness of noise about the situation making the rounds among other NGO groups will trigger responsible, top-to-top communications. COMMUNICATE TO THESE STAKEHOLDER GROUPS: WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL Alliance Members INFORMATION: Peer Groups depending on how widespread Staff InterAction Regulatory Agencies? (Check with Legal Counsel) Nat l, Affected Country and Other Int l. Press Sponsors Major Donors Website Visitors Social Media Followers Corporate Partners and Key Vendors Prospective Sponsors & Donors Use this Doc together with Stakeholder Grid

4. C R I S I S C O M M U N I C A T I O N S S T R A T E G Y Scenario 4: Story Breaks in Affected Country Strategy: We must assume that local staff will hear this story eventually. We want to get out in front of it and demonstrate proactivity, responsiveness and transparency. COMMUNICATE TO THESE STAKEHOLDER GROUPS: WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL Other Alliance Members INFORMATION: Peer Organizations & InterAction National and Other International Press Staff Website Visitors Sponsors Regulatory Agencies (Legal Counsel takes the lead)) Major Donors Social Media Followers Prospective Sponsors & Donors General Public Use this Doc together with Stakeholder Grid

5. C R I S I S C O M M U N I C A T I O N S S T R A T E G Y Scenario 5: Story Breaks in Local Media Strategy: Because the story has become public, at least locally, it is time to reach out to local constituents who are closest to us and most invested in us. The groups who know us best are most able to give us the benefit of the doubt. COMMUNICATE TO THESE STAKEHOLDER GROUPS: WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL Other Alliance Members INFORMATION: Peer Organizations & InterAction US, Country Affected or Other International Staff Press Key Corporate Partners Sponsors Key Vendors (It depends) Regulatory Agencies? (Check with Legal Counsel) Major Donors Social Media Followers Website Visitors Special Friends of ChildFund (esp. if Local) Prospective Sponsors and Donors Past BOD & Staff (esp. if Local) General Public Use this Doc together with Stakeholder Grid