Creating an Ideal Organizational Culture

Explore the essential concepts of organizational culture, its impact on productivity and employee retention, and how to cultivate a positive culture within your organization. Learn from industry leaders like Netflix and Hubspot on the significance of shared beliefs, values, and practices in shaping a successful work environment.

• Organizational Culture
• Workplace Environment
• Employee Engagement
• Leadership Development
• Company Culture

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1. CREATING AN "IDEAL" CULTURE W H AT D O E S I T H A V E T O D O W I T H M E ?

2. AGENDA What is Culture Why do I care? Item 1 Campus Culture What is our culture? Item 2 Item 3 Core Values vs. Culture What s the difference? The Culture Tree Gratitude, Nourish, Growth Item 4

3. WHAT IS CULTURE? Culture is not about perks and parties. It's about what you believe and how you behave." Dharmesh Shah, Hubspot s CTO A set of shared beliefs, values and practices

4. WHAT IS ORGANIZATIONAL CULTURE? Culture is the collection of business practices, processes, and interactions that make up the work environment. Culture affects productivity, performance and interactions Culture is like the wind. It is invisible, yet its effect can be seen an felt. Culture is not achieved through a mandate, it lives in the hearts and habits of people and their shared perception of how things are done around here.

5. WHY DO I CARE? Culture is to Recruiting as Product is to Marketing Customers are attracted to a GREAT PRODUCT or SERVICE But Employees are attracted to and stay in an organization with a GREAT CULTURE

6. CULTURE HAPPENS WHETHER YOU PLAN IT OR NOT WHY NOT CREATE A CULTURE YOU LOVE Let s make the company we always dreamed of. Let s create a company that will be a great place to be from. -Reed Hastings and Patty McCord, Netflix Lead from where you are. President Ellen Neufeldt "I define a leader as anyone who takes responsibility for finding the potential in people and processes, and who has the courage to develop that potential. Brene Brown

7. CAMPUS CULTURE: WHAT IS OUR CULTURE? CSU San Marcos CULTURE QUEST: 2014 Great Colleges to Work For Survey Recognized a need for a foundational document that identifies the culture we aspire towards Campus Culture Work Group was charged with revising the CSUSM Culture of Leadership document to be more inclusive. https://www.csusm.edu/greatcollege/culture/index.html

8. CSUSM CULTURE: Working Together Intellectual engagement, community, integrity, innovation, and inclusiveness are CSUSM s core values and the foundation for our unique culture. We share an overarching commitment to student success and meeting the needs of the communities we serve. Our culture reflects the institution s growth and development over time (our history), creates the environment in which we do our daily work (our present), and helps shape the direction of the University (our future). Civility and Respect We conduct ourselves with care, respect and empathy; We value individual and cultural diversity, and respect multiple perspectives; We agree to disagree on some issues, and attempt to find common ground; We assume good intent with one another, work on the premise of mutual trust, and attempt to resolve issues directly. Communication and Collaboration We communicate with respect even when we disagree; We work with a spirit of collaboration and inclusion so that activities and initiatives flow through all divisions; We consider the impact on others and seek input before making decisions, whenever possible; We clearly and transparently communicate decisions and how they were made. Support and Success We welcome new hires and support all employees to help them successfully contribute to CSUSM; We learn, discover, apply knowledge, and continuously improve; We create an environment of mutual support and cooperation, encourage growth and act as champions of one another, while valuing accountability and ownership; We appreciate and value each other, recognize accomplishments, and celebrate successes. https://www.csusm.edu/greatcollege/culture/culturedoc.html

9. WHAT ARE CORE VALUES? Core values underlie our work, how we interact with each other, and which strategies we employ to fulfill our mission. Core values are the basic elements of how we go about our work. Values guide decision-making and a sense of what s important and what s right.

10. CORE VALUES VS CULTURE WHAT S THE DIFFERENCE? Culture is the collection of business practices, processes, and interactions that make up the work environment. Values guide decision-making and a sense of what s important and what s right. Values drive culture

11. CORE VALUES - EXAMPLES Professionalism Flexibility/Adaptability Creativity/Innovation Respect Customer Focus Honesty Teamwork Courage Open Minded Trust Integrity Positive Attitude Strong Work Ethic Passion Enthusiasm Problem Solving Dedication Respect Creative Problem Solving Accountability

12. ZAPPOS COMPANY EXAMPLE

13. ASHEVILLE-BUNCOMBE TECHNICAL COMMUNITY COLLEGE EXAMPLE Culture of Service Statement: RISE RESPECT, INTEGRITY, AND SUPPORT FOR EVERYONE 10 RISE PRINCIPLES FOR STUDENT SERVICES

15. WHAT HAPPENS IF WE DONT DEFINE OUR CORE VALUES AND WORK TOWARDS CREATING AN INTENTIONAL CULTURE?

16. BLIND SPOTS Everyone has their own biases and perspectives Hard skills vs. Soft skills Lifelong learning helps to find our blind spots Learning opportunities: Professional development Team building activities Formal education Reading books and articles Listening to podcasts Asking for feedback Evaluations Hiring committees/Interviewing

17. OWNING OUR CULTURE START WITH THE INDIVIDUAL. ST A R T FR OM T HE T OP T HI S I S ONL Y P A R T I A L LY T R UE. EX P ER T S W I L L T EL L YOU CHA N G E HA S T O DR I VEN FR OM T OP ; HOW EVER , CHA N G E CA N ST A R T A NYW HER E I N T HE OR GA NI ZA T I ON. STUDIES SHOW US CL EA R L Y T HA T MI CR O -SHI FT S I N A CT I ON A T A N I NDI VI DUA L L EVEL HA S A N A MA ZI NG I MP A CT ON T HE CREAT I ON OF SHI FT S AT A MACRO L EVEL . CHA N G E M A Y B E S I G N I F I CA N T L Y B ET T ER S E S I L P I R S T R U C T U R A L C H A N G E I S A N E A S Y W A Y O U T : W H Y W E N E E D T O O W N O U R C O R P O R A T E C U L T U R E S H T T P S : / / W W W . F O R B E S . C O M / S I T E S / S E S I L P I R / 2 0 1 9 / 0 7 / 0 8 / S T R U C T U R A L - C H A N G E - I S - A N - E A S Y - W A Y - O U T - W H Y - W E - N E E D - T O - O W N - O U R - C O R P O R A T E - C U L T U R E S / # 3 1 F 9 8 4 E C 6 C 1 7

18. HOW TO START A MOVEMENT WITH DEREK SIVERS https://www.youtube.com/watch?v=Qu3xpp5BbHU

19. CULTURE EXERCISE Discuss with your table, from your own perspective: Describe the current culture: What goes on in and around your office or on campus? What norms are exhibited? See a problem? What are possible solutions? Share your ideas!

20. CULTURE EXERCISE BY CULTURE EXERCISE BY TOPIC TOPIC What do we do GREAT? Gratitude How could we IMPROVE? Nourish What could we ADD? Growth

21. CULTURE - EXAMPLES GREAT - Gratitude IMPROVE - Nourish ADD - Growth Ergonomics Consistent access to ergonomics Cross Training Campus wide events Onboarding Flexibility/Flex time Options for Benefits Avoid working in Silos More Parking Technology More funding to keep up with technology Diet Coke Communication Team Building activities Staff Bowling team Diversity Accountability Growth opportunities

22. The Culture Tree Yellow Leaves: Orange Leaves: NOURISH Brown Leaves: GRATITUDE GROWTH

23. QUESTIONS? Presented to Academic Affairs Business Operations Staff by: Maria Rasimas Director, Academic Affairs Resources & Operations California State University San Marcos November 7, 2019