Crafting a Purpose Statement for Your Organization

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Understand the importance of a Purpose Statement and learn how to develop one by answering key questions. Create a clear, inspiring purpose that defines the core reason for your organization's existence. Develop an action plan to engage your team and stakeholders in incorporating the purpose into your business strategy and communications.

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Uploaded on Jul 16, 2024 | 0 Views

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Purpose Statement The Purpose Statement defines the basic customer needs the organization exists to fulfill. Not associated with a definitive end point, time frame, or deadline, Purpose Statements essentially answer the question what business are we in? in a broad yet focused way. When developing a Purpose Statement, it is helpful to answer the following questions: Why do we exist? What is the fundamental human need we are fulfilling? What would the world lose if our business ceased to exist? Why is our business important? It is best to avoid sterile descriptions like we exist to make X products and sell them to Y customers . A good Purpose Statement is broad, fundamental, inspirational and enduring; it captures the essence of the organization and serves to guide the business for the long-term. 1 Want more best practices? Visit Praxie.com

Answer the questions to help you understand your purpose. Based on your responses, write your purpose statement as a 1-2 sentence statement that describes the core reason your organization exists. Purpose Statement The purpose of Is to provide / produce Enter name of your service, product or business Enter the core value of what you deliver Enter answer here Enter answer here For So that Enter the customer, group, member or stakeholder you serve Enter the core benefit to those you serve Enter answer here Enter answer here Purpose Statement Combine answers from the above cells to create a Purpose Statement. 2 Want more best practices? Visit Praxie.com

Actions Create an action plan for creating your purpose statement, including engaging your team and other key stakeholders. Include other actions focused on how you will incorporate the purpose into your business strategy, communications plans, and marketing materials. Actions Owner Due Date Enter action here Enter owner Enter due date 3 Want more best practices? Visit Praxie.com